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Perceptive media, ethics, dreams & hyper reality
The document discusses perceptive media and its ethical implications, emphasizing the importance of audience engagement and storytelling that adapts to individual contexts and preferences. It highlights various forms of media, the role of data ethics, and the need for trust in managing personal data. Additionally, it touches on the evolution of shared experiences in an era of tailored content consumption.
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Perceptive media, ethics, dreams & hyper reality
- 1. https://www.flickr.com/photos/nickpiggott/5212959770 Perceptive media, ethics,dreams & hyper reality Ian Forrester Senior Firestarter, BBC R&D @cubicgarden
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- 7. The objects makethe story https://www.flickr.com/photos/halfbeak/5541818517
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- 11. Media has farmore potential Wired magazine Top trends for 2013
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- 13. Attention is ascarce commodity https://www.flickr.com/photos/dani_vazquez/12644326014
- 14. The attention economy http://www.themoviedb.org/account/LaTropa64- Quote from New Line Cinema’s “Se7en” “Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
- 15. Just a ticklewill do http://www.flickr.com/photos/d_lee/2394548742
- 16. Perceptive Media “BreakingOut” http://www.futurebroadcasts.com
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- 20. How does itwork? https://www.youtube.com/watch?v=iXKu-b4Afh4
- 21. Variations not versions http://www.imdb.com/title/tt0816692/Interstellar – © 2014 – Paramount Pictures
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- 23. Manipulation of audiencesfeelings https://www.youtube.com/watch?v=thNvpubJir8
- 24. Film has beendoing this for decades http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
- 25. Memorable narratives experiences http://www.imdb.com/title/tt0259711/Vanilla Sky – © 2001 – Paramount Pictures
- 26. Highly relevant http://www.imdb.com/title/tt0114369/ Se7en– © 1995 - New Line Cinema
- 27. Relevance https://www.flickr.com/photos/leweb3/6471629995 It will bevery hard for people to watch or consume something that has not in some sense been tailored for them - Eric Schmidt, Google
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- 30. Data ethics research https://www.flickr.com/photos/noodlepie/7256071790 Trustis the foundation of the BBC: we are independent, impartial and honest
- 31. How people understandpersonal data and trust https://www.flickr.com/photos/cjc/3140642627
- 32. Understanding new modelsfor data negotiation https://www.flickr.com/photos/dodnewsfeatures/28742900754
- 33. Making data visual,understandable & actionable
- 34. Ethics of personaldata videos
- 35. No more sharedexperiences?
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- 38. A different sharedexperience https://www.flickr.com/photos/cjc/3140642627
- 39. Personal data +narrative + physical objects = ? https://www.youtube.com/watch?v=2RlGXcueDss
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- 41. Internet of thingsneed a narrative?
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- 44. Hyper reality experiences www.imdb.com/title/tt0119174/- The Game (1997)
- 45. Imagine… a tinytheatre performance https://www.flickr.com/photos/schoschie/4294160420
- 46. Imagine… media whichbends to you
- 47. Imagine… new learningexperiences
- 48. Storytelling always was/isparticipatory
- 49. We are open,join us!
- 50. Thank you forlistening… questions? Ian Forrester Senior Firestarter, BBC R&D North @cubicgarden