The document discusses the potential for perceptive media that combines the best of broadcasting and the internet. It explores using contextual variables like location to generate customized narratives and explores how media could become more interactive and adaptive based on implicit user actions and attention. The goal is to create engaging immersive stories that break out of traditional linear formats. Early feedback suggests audiences found the quirky local references and unusual nature intriguing enough to engage with longer than typical media.

1. Perceptive Media?
Perceptive publishing
Ian Forrester| @cubicgarden | Senior “firestarter” Producer

2. Broadcasting vs the internet...
http://www.flickr.com/photos/shaunn/3979899772/

3. Broadcasting goes to everyone
http://www.flickr.com/photos/feuilllu/302001867/

4. Reach and public purpose
http://www.flickr.com/photos/steeljam/6479389045

5. Enchanting and engaging stories?
http://www.flickr.com/photos/_lovenothing/2653876216

6. Best of broadcast + Best of internet
http://www.flickr.com/photos/gabrielap93/6205964186

7. Narrative: The classic ghost story
http://www.flickr.com/photos/smcgee/234278571

8. What happened?
http://www.flickr.com/photos/87913776@N00/3241512841

9. Context, mood, location, time, attention...
http://www.flickr.com/photos/rkeetch/2333189037/

10. The comedy conundrum
http://www.flickr.com/photos/theeerin/

11. “Hello, insert location”
http://www.flickr.com/photos/theeerin/4716840013

12. Not personalised, its customised
http://www.flickr.com/photos/theeerin/4716840013

13. Storytelling is about the variables

14. The state of the art
http://www.flickr.com/photos/factoryjoe

15. iBookmark: locative texts and place-based authoring
...the potential of eBooks to extend forms of
writing and storytelling has not been
significantly explored...
...By setting context variables based on current and
Past locations of the eBook reader and using
these in the rule-based generation of text
and illustrations
http://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI

16. iBookmark: locative texts and place-based authoring
http://goo.gl/6h8g4

17. Scale is the name of the game
http://www.flickr.com/photos/thomashawk/2189615343

18. Delivering partial objects
http://www.flickr.com/photos/doug88888/4551753154

19. Client side powered

20. The narrative never ends
http://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/
http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/

21. Implicit actions influences the narrative
http://www.flickr.com/photos/pjanvandaele/4034179415/

22. Media as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/

23. The attention economy
“Wanting people to listen, you can’t just tap
them on the shoulder anymore. You have to
hit them with a sledgehammer, and then you’ll
notice you’ve got their strict attention”
- John Doe
http://www.themoviedb.org/account/LaTropa64
Quote from New Line Cinema’s “Se7en”

24. Sometimes... just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742

25. Highly relevant
http://www.imdb.com/title/tt0114369/
Se7en – © 1995 - New Line Cinema

26. Media re-imagined
http://www.imdb.com/title/tt0259711/
Vanilla Sky – © 2001 – Paramount Pictures

27. Narrative on rails
http://www.flickr.com/photos/ag2r/4437697015

28. Simpler that you can imagine
https://trakt.tv/show/flashforward
Flash Forward – © 2009 – ABC

29. Perceptive media: Breaking out
http://www.futurebroadcasts.com
#perceptivemedia

30. Early feedback...
Overall the audience was (slightly) positive
about the experience.
Several reasons were given, such as it was
quirky, interesting, and because it used
local references
They were prepared to be engaged for
longer because it was so unusual and
different.

31. Thank You...
Ian Forrester | @cubicgarden
#perceptivemedia
http://www.futurebroadcasts.com
http://groups.diigo.com/group/perceptivemedia