The document discusses the concept of "object-based media" where all assets of a TV or radio show such as video clips, audio, subtitles are wrapped in metadata and then remixed as needed. This allows the media to be adapted based on context, location, environment, or personalized for each user. It also talks about developing perceptive and responsive media experiences that can bend to the user's context through technologies like the internet of things, smartphones, and sensors. The goal is to move beyond one-size-fits-all shared experiences to more engaging, participatory, and immersive narratives.