This document discusses implications of emerging technologies like social media, geolocation, augmented reality, and visual search on privacy. It notes that while polls show most people claim to care about privacy, many willingly share personal information. This could be a generational trend that changes as young people age. The document questions whether librarians should have a role in educating patrons about privacy issues or advocating for privacy protection when users are unaware of data collection. Overall it examines how technologies are reshaping concepts of privacy and what responsibilities libraries may have in response.

1. Implications for Librarianship
Handheld Librarian 3

2. Overview
 Social Privacy
 Geolocation
 Augmented Reality
 Privacy Implications
 People and Privacy
 Librarianship and Privacy

3. Social Privacy
http://www.flickr.com/photos/hyku/368912557/

4. Privacy Controls
http://www.flickr.com/photos/pong/2404940312/

5. Information Security
 Who owns the
information?
 Data Integrity
Data Security
Data Retention
http://www.flickr.com/photos/purpleslog/2870445252/

6. Geolocation

7. Examples of Geolocation

8. Geolocation: Why?
http://www.flickr.com/photos/24443965@N08/2879120839/
http://www.flickr.com/photos/swanksalot/344983818/

9. Mainstreaming of Geolocation

10. Future of Geolocation
http://www.flickr.com/photos/locationscout/ /

11. Augmented Reality
http://www.flickr.com/photos/turkletom/

12. Examples of AR
http://www.flickr.com/photos/sndrv/

13. AR: Why?
http://www.flickr.com/photos/hawaii//

14. Becoming Mainstream

15. Future of AR

16. Visual Image Search

17. Facial Recognition Technology

18. Recognizr

19. Comverse

20. Are You Being Watched?

21. Examples in Libraries
http://www.flickr.com/photos/timetrax23/

22. Implications:
Personal Security
http://commons.wikimedia.org/wiki/File:Chain-link_and_barbed_wire.jpg

23. Implications:
Data Collection and Use
http://www.flickr.com/photos/yggg/775365076/

24. Implications:
Passive Invasion of Privacy
http://www.flickr.com/photos/wili/83732757/

25. People & Privacy
 Are people really concerned about
privacy?

26. Marist Institute for Public Opinion
How concerned are you
about your privacy on
social networking sites?
Concerned – 50%
Not Concerned – 50%

27. Webroot Study
 Survey Tracks Consumer Reaction and
Widespread Use of New Geolocation
Tools
 55% had concerns about privacy
 29% have shared data with strangers
 31% have accepted friend requests from
strangers

28. Why the Contradiction?
 Do people still expect and value
privacy?
Poll question: Is the apparent shift away from “private” a generational
phenomenon? Or is this simply a characteristic of contemporary
society?

29. Generational?
 Will the willingness of Generation Y / Millennials to
share information change as they age?
Yes
67%
No
29%
Pew Internet & American Life Project

30. Or is this cultural?

31. A New Privacy
http://www.flickr.com/photos/opensourceway/4638981545/

32. Librarians & Privacy
 Privacy as a value
 Protecting user privacy

33. Evolving Role of Librarians
Should we have a role?

34. Education?
http://www.flickr.com/photos/worldislandinfo.com//

35. Activism?
http://www.flickr.com/photos/secretlyironic/

36. Contact
 Mark Baggett
 Assistant Systems
Librarian
 mbagge@lsuhsc.edu
 John Cyrus
 Liaison Librarian
 jcyrus@lsuhsc.edu