The document discusses the potential for personal data to influence media experiences, particularly how movies could be tailored based on individual viewer data. It raises ethical considerations around data usage, privacy, and the impact on shared experiences in a media context. The conversation emphasizes the evolving landscape of storytelling and audience manipulation facilitated by advancements in technology and the Internet of Things.

1. https://www.flickr.com/photos/nickpiggott/5212959770
Data To Influence Your Environment
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden

2. Discussion stimulus
With internet of things all around us, it is now
possible for your personal data to influence your
environment. Soon, your personal data could be
used to influence how a movie is shown to you!
Let's talk about the implications and ethics of
data being used this way.

3. how personal data and storytelling can be combined
#qseu2013 - https://www.youtube.com/watch?v=2RlGXcueDss

4. Object based media
http://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/

5. Object media enables
https://www.flickr.com/photos/jonjohnson/4987110890

6. Perceptive drama
http://www.bbc.co.uk/rd/projects/visual-perceptive-media

7. Scalable experiences (50000+)

8. How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4

9. Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

10. Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

11. http://www.flickr.com/photos/d_lee/2394548742
It’s the small things

12. Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8 © The Verge

13. Film has been doing this for decades
http://www.imdb.com/title/tt2096673// : Inside Out – © 2015 - Disney

14. Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

15. Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

16. Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to
watch or consume something
that has not in some sense been
tailored for them
- Eric Schmidt, Google

17. Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html

18. Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
Privacy
Security
Ownership
Identity
Data management
Accountability

19. Data ethics research
Trust is the foundation of the BBC:
we are independent, impartial and honest
https://www.flickr.com/photos/noodlepie/7256071790

20. No more shared experiences?

21. This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

22. A different shared experience?
https://www.flickr.com/photos/cjc/3140642627

23. Real world things

24. Perceptive Radio

25. Things playing a role in the narrative
https://www.flickr.com/photos/schoschie/4294160420

26. Immersive theatre
https://www.flickr.com/photos/ugardener/

27. Hyper reality media experiences
www.imdb.com/title/tt0119174/ - The Game (1997)

28. Cook Along Learning Experience

29. Sensor based interaction
http://www.bbc.co.uk/rd/blog/2016-11-bbc-rd-at-mozfest-2016

30. Hyper reality media nightmares

31. Experiences which bend to context

32. Build experiences like these

33. Discussion stimulus
With internet of things all around us, it is now
possible for your personal data to influence your
environment. Soon, your personal data could be
used to influence how a movie is shown to you!
Let's talk about the implications and ethics of
data being used this way.
@cubicgarden

34. Thank you for listening… questions?
Ian Forrester
Senior Firestarter, BBC R&D North
@cubicgarden - ian.forrester@bbc.co.uk