This document discusses perception and the factors that influence it. It explains that perception is how individuals organize and interpret sensory impressions to make meaning of their environment. There are three main factors that influence perception: the perceiver themselves, the target or thing being perceived, and the situation. The document goes on to provide examples of cognitive biases and errors that can influence perception, such as the fundamental attribution error, self-serving bias, selective perception, halo effect, and stereotyping.

1. Perception
By – Aniruddha R

2. What do you see?

3. What is Perception?
• Perception is a process by which individuals
organize and interpret their sensory
impressions in order to give meaning to their
environment.

4. What factor influence Perception ?
• Three factors which influence our perception are
–
1. Perceiver (Attitude, Motive, Interest, Experience, Expectation)
2. Target(Novelty, Motion, Sounds, Size, Background, Proximity, Similarity)
3. Situation (Time, Work setting, social Setting)

5. Do we judge right?
• The best student in your introductory MBA
class writes poetry and is rather shy and is
living in a residential college , for the first time
in his life. What was the students
undergraduate major: Engineering or English.

6. What lead to varied answers?
• Attribution Theory – A attempt to determine
whether an individual’s behavior is internally
or externally caused.
• Our perception and judgment of a person’s
action, will significantly be influenced by the
assumptions we make about that person’s
internal state.

7. To Err is Human. Why?
• Fundamental attribution error –
Underestimating the influence of external
factor and Overestimating the influence of
internal factor.
• Self – Serving bias – Success because of me,
Failure because of them .
• Selective Perception – I like only chicken
biryani from XYZ hotel
Cont…

8. ..cont
• Halo Effect – He takes too much time to finish
his excel report. HE IS LAZY.
• Contrast effect – I just met Tim & Tom outside,
Tim is better than Tom even though they are
twins.
• Stereotyping – He likes Hard rock, and he has
got tattoo, I think he is a drug addict.

9. Doubts are meant to be clarified