This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Social medias and business : How to make your social media strategy happen ?
1. How can social media increase
your business success?
Author Jean-Francois MESSIER
2. This document is part of “Social Media and Business” series
by JF MESSIER
3. to make your business social
media strategy happen ?
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
24. If business has taught you anything
is that you have to pick a niche.
Apply that to Social medias.
Don't be all over the place. Be
known as the go to page for a
topic, and as a reliable source
for information on that topic.
25. You are the brand!!! Nothing else.
You're selling yourself as a person
and showing that you are worthy of
being followed.
39. Encourage people to participate
Ask
What are your thoughts on our product?
Likes / Dislikes?
40. Encourage people to participate
Request
e.g. : “Check out our latest case study and
let us know what you think! bit.ly/cont”
41. Encourage people to participate
Organise a to motivate
e.g. : “Make sure you comment on today’s blog
post… and win two free tickets !”
42. Encourage people to participate
Give a to make an effort
e.g. : “To download this whitepaper, please fill
out this short form” (email, first & last name…
43. Be
If you aren‟t, who
will be?
… no one, and no
one will engage!
70. Synthesis
your audience… using social
medias : where are they ? Who are they ?
Why do they engage ? Where do they get
information ?
first ; Change your
mindset from marketing to value
delivering.
: ask questions, motivate with
contests, give some reasons to do efforts,
be passionate, participate, be
transparent, be relevant, be creative.
to different data
appropriate
71. Bibliography
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72. If you were interested in this presentation,
you may be interested in this one as well…
73. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
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