This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Brand Management, how valuable in the Digital Age?
Presentation at ESCP Europe campus Madrid.
An open discussion about the role of Brand and Brand Management in the Digital Age.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
This document discusses online reputation management and how to balance risks and rewards. It begins by explaining how the internet has made it difficult for companies to stand out and that consumers are more likely to share negative opinions online. It then discusses the importance of monitoring what is said online about a company, analyzing feedback, and actively participating in conversations to influence perceptions. The key aspects of an online reputation management strategy involve monitoring social media for mentions of the company, analyzing feedback to understand consumer concerns, and responding to negative comments with positivity while leading industry conversations. Maintaining transparency and selecting the right social media platforms for a company's target audience are also emphasized.
The document provides a preview of insights from 19 marketing experts who will be speaking at the Inbound Marketing Summit in October 2010. The experts discuss important metrics for tracking the effectiveness of various marketing channels like blogs, social media, email marketing and more. They also offer advice on how to maximize business value from inbound marketing such as creating engaging content, listening to audiences, and continually adjusting marketing plans as company goals change.
The Yellow Page Market in transition – which business models can profit besid...b-to-v Partners AG
This document discusses the transitioning yellow pages market and opportunities for new business models to profit besides Google. It notes that while online advertising is growing, small businesses are not capitalizing fully on opportunities. Local search via search engines is the most popular way for consumers to find local businesses. However, small businesses underutilize websites and online advertising. New local advertising models in both the US and Europe are discussed, with examples of successful companies in different market segments. Key success factors for new entrants include strategic focus, strong brands, and execution excellence.
This document discusses how small businesses can use social media marketing to drive real business results. It begins by introducing the small business owner who wears many hats and has limited time and technical skills. It then shows that over 50% of small businesses find social media and Facebook to be important marketing tools. The document emphasizes that social media allows businesses to engage customers and build relationships at each stage to turn them into loyal fans. It provides examples of how businesses have successfully used email marketing together with social media on Facebook, Twitter, and blogs to boost website traffic, email subscribers, and sales.
The document provides an overview of social media strategies for small businesses. It discusses several major social media platforms including LinkedIn, Facebook, and Twitter. For each platform, it highlights key statistics about user bases and ways small businesses can benefit from using the platforms. The overall document serves to educate small business owners on incorporating social media into their marketing strategies.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
How to Operationalize Social Media TFMA 2011Alterian
The document provides 10 ways to operationalize social media for a brand. It discusses setting up social media monitoring and listening centers, guidelines for employee social media use, identifying influential users, investing in community managers, using social media to enable sales, creating and distributing content across multiple channels, tracking results in the marketing database, and building an integrated social media presence. The overall goal is to start building a social business and gain insights from social media to enhance marketing strategies.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
Juli Burris is a licensed massage therapist with over 10 years of experience. She received her AAS in Massage Therapy from Miami Jacobs Career College with a 4.0 GPA. She is licensed under the Ohio State Medical Board and passed the MBLEx. She has owned her own practice, Knead Deep Therapy, since 2013 and has built her client base to over 75 clients. Prior to that, she worked as a licensed massage therapist at several chiropractic and wellness centers, where she provided various massage modalities and excellent customer service.
This document discusses various inspirations for portraying time through photography, including clouds, clocks, nature, and movement. It provides links to tutorial videos about long exposures, making photos look older, highlighting key features, and time-lapses. The inspirations discussed are clouds moving over long periods of time, different clock faces over long or short periods, flowers growing and dying, empty or crowded beaches at different times, and gymnastics movements in a time-lapse. The document also decodes the meanings and potential uses of sample images.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Brand Management, how valuable in the Digital Age?
Presentation at ESCP Europe campus Madrid.
An open discussion about the role of Brand and Brand Management in the Digital Age.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
This document discusses online reputation management and how to balance risks and rewards. It begins by explaining how the internet has made it difficult for companies to stand out and that consumers are more likely to share negative opinions online. It then discusses the importance of monitoring what is said online about a company, analyzing feedback, and actively participating in conversations to influence perceptions. The key aspects of an online reputation management strategy involve monitoring social media for mentions of the company, analyzing feedback to understand consumer concerns, and responding to negative comments with positivity while leading industry conversations. Maintaining transparency and selecting the right social media platforms for a company's target audience are also emphasized.
The document provides a preview of insights from 19 marketing experts who will be speaking at the Inbound Marketing Summit in October 2010. The experts discuss important metrics for tracking the effectiveness of various marketing channels like blogs, social media, email marketing and more. They also offer advice on how to maximize business value from inbound marketing such as creating engaging content, listening to audiences, and continually adjusting marketing plans as company goals change.
The Yellow Page Market in transition – which business models can profit besid...b-to-v Partners AG
This document discusses the transitioning yellow pages market and opportunities for new business models to profit besides Google. It notes that while online advertising is growing, small businesses are not capitalizing fully on opportunities. Local search via search engines is the most popular way for consumers to find local businesses. However, small businesses underutilize websites and online advertising. New local advertising models in both the US and Europe are discussed, with examples of successful companies in different market segments. Key success factors for new entrants include strategic focus, strong brands, and execution excellence.
This document discusses how small businesses can use social media marketing to drive real business results. It begins by introducing the small business owner who wears many hats and has limited time and technical skills. It then shows that over 50% of small businesses find social media and Facebook to be important marketing tools. The document emphasizes that social media allows businesses to engage customers and build relationships at each stage to turn them into loyal fans. It provides examples of how businesses have successfully used email marketing together with social media on Facebook, Twitter, and blogs to boost website traffic, email subscribers, and sales.
The document provides an overview of social media strategies for small businesses. It discusses several major social media platforms including LinkedIn, Facebook, and Twitter. For each platform, it highlights key statistics about user bases and ways small businesses can benefit from using the platforms. The overall document serves to educate small business owners on incorporating social media into their marketing strategies.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
How to Operationalize Social Media TFMA 2011Alterian
The document provides 10 ways to operationalize social media for a brand. It discusses setting up social media monitoring and listening centers, guidelines for employee social media use, identifying influential users, investing in community managers, using social media to enable sales, creating and distributing content across multiple channels, tracking results in the marketing database, and building an integrated social media presence. The overall goal is to start building a social business and gain insights from social media to enhance marketing strategies.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
Juli Burris is a licensed massage therapist with over 10 years of experience. She received her AAS in Massage Therapy from Miami Jacobs Career College with a 4.0 GPA. She is licensed under the Ohio State Medical Board and passed the MBLEx. She has owned her own practice, Knead Deep Therapy, since 2013 and has built her client base to over 75 clients. Prior to that, she worked as a licensed massage therapist at several chiropractic and wellness centers, where she provided various massage modalities and excellent customer service.
This document discusses various inspirations for portraying time through photography, including clouds, clocks, nature, and movement. It provides links to tutorial videos about long exposures, making photos look older, highlighting key features, and time-lapses. The inspirations discussed are clouds moving over long periods of time, different clock faces over long or short periods, flowers growing and dying, empty or crowded beaches at different times, and gymnastics movements in a time-lapse. The document also decodes the meanings and potential uses of sample images.
Ringkasan dokumen tersebut adalah:
1. Dokumen tersebut merupakan terjemahan artikel tentang keutamaan shalat malam di bulan Ramadhan dan aturan-aturannya berdasarkan pendapat Syaikh al-Albani.
2. Ia membahas topik seperti keutamaan shalat malam, waktu Lailatul Qadr, jumlah rakaat, dan aturan i'tikaf.
3. Tulisan tersebut juga membantah pendapat yang mengklaim shal
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
This document provides information about Michael James Lucas, an architect based in The Hague, Netherlands. It includes summaries and images of several residential renovation and design projects he has completed, ranging from 2011 to 2015. The projects showcase his approach to thoughtfully upgrading older homes in innovative ways to better suit modern lifestyles and needs.
Este documento presenta las etapas y objetivos de un encuentro de redacción para alumnos de 2o y 3o ciclo de educación primaria. Explica los pasos del proceso de redacción, incluyendo la elección del tema, búsqueda de información, esquema, borrador, revisión y redacción final. También detalla estrategias para enlazar oraciones y usar diferentes conectores para mejorar la calidad de la escritura.
Este documento presenta el programa de estudio de Comprensión del Medio Natural, Social y Cultural para cuarto año básico. El programa busca que los estudiantes exploren y comprendan fenómenos del mundo natural, social y cultural para ampliar sus habilidades cognitivas. Aborda temas sobre la naturaleza, la sociedad y sus interacciones, desarrollando la capacidad de los estudiantes de observar y explicar el mundo. El programa se organiza en cuatro semestres cubriendo diversos temas como la exploración, la interacción con el
The document discusses the key aspects of corporate social responsibility (CSR) as outlined in the Companies Act 2013 in India. It defines CSR and explains that companies meeting certain profit, turnover or net worth criteria must spend 2% of their net profits on CSR activities related to issues like poverty, education, healthcare, environment and more. It provides details on CSR committees, eligible CSR activities and programs, spending requirements, and reporting formats. The legal obligations associated with CSR spending and a list of eligible CSR activities are also summarized.
The document discusses how the film "Neurosis" represents teenagers as the target social group through its characters, themes, and location. Specifically, it does this by featuring two main characters aged 16-17, exploring gender differences between the nerdy male protagonist and popular female counterpart, and setting the film at a school to provide context. Location and visual elements like costumes and lighting were also used to establish an eerie tone consistent with the psychological thriller genre.
Bauhaus twenty-21 will tell the history of the Bauhaus school and illustrate its architectural legacy through photographs of 12 iconic buildings designed before 1933. It will show how Bauhaus principles shaped modern architecture and remain relevant today, as demonstrated through projects by contemporary architects. The exhibition aims to convey both the historical foundations of Bauhaus design and its enduring philosophies.
Check this whitepaper from Jeroen Nagtegaal about the new way of outsourcing. Using the Sourcingmix is a far more efficient way to manage your contact center. English version is available on request.
What were in your opinion the three main benefits of London hosting the 2012 ...Comune di Venezia
The three main benefits of London hosting the 2012 Games were:
1. Tangible physical redevelopment, especially regenerating East London.
2. Marketing and branding benefits, including showcasing Britain as creative, tolerant, and inclusive to increase London's global appeal and civic pride.
3. Inspirational benefits, raising aspirations and hope through sports and inspiring self-improvement.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
Should Your Company Use Social Media Marketing?Sallie Burnett
This document discusses whether companies should use social media marketing and provides guidance on developing a social media strategy. It outlines the benefits of social media marketing, including brand awareness, targetability, and interactive two-way communication. The document also analyzes the effectiveness of social media in achieving business objectives like increasing traffic and reviews. Finally, it provides an overview of key social media platforms like Facebook, Twitter, YouTube, and their uses for business.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
This document discusses the benefits of social media for businesses and provides tips for using social media successfully. It outlines five key benefits of social media: increasing brand awareness, evolving with modern technology, engaging audiences socially, engaging with communities, and understanding audiences. It also provides statistics on major social media platforms and their users. The document concludes with tips for social media use such as promoting new stories, using hashtags, ensuring complete profiles, creating groups, providing thought leadership, aligning with audiences, and remaining actively engaged.
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
How Today's Marketers Are Using Social Media #IS12InsideView
The document discusses how leading marketers are using social media. It provides an agenda covering the goals of social media use, best practices, and results. Speakers then discuss leveraging social media for branding, engagement, lead generation, and customer retention. Metrics for social media success include fans, engagement, new leads, revenue, and customer enchantment. Strategies include using social channels for top-of-funnel lead generation, targeting new leads, and aligning social marketing with sales.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
NUIG Online Marketing and Social Media - 2012 Training Msc in MastersMarickaBurkeKeogh
This document provides an overview of a presentation on social media and online marketing given by Maricka Burke. The presentation covers Burke's background and experience in online marketing. It then explores various social media platforms like Facebook, Twitter, LinkedIn and YouTube. Burke also discusses how social media can help with search engine optimization and provides some examples of social media marketing campaigns. Resources and tools for online marketing are recommended.
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Mobile App Development, Web Development, Flutter, iOS Development, Digital Marketing, and Graphics Design. We craft engaging apps, responsive websites, and powerful marketing strategies. Let us redefine your digital success!"
The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
Inside Academy - Social Media & Bloggingmgower
Use Social Media to drive B2B lead generation.
Email blasts, trade shows, ad campaigns, cold calling and press release are no longer the only techniques for lead generation. This is the age of social media marketing.
This whitepaper gives you the latest updates on:
- How to develop a strategy and content implementation plan
- An overview of the key social media networks available
- Main benefits of blogging and how to measure it.
To download go to:
http://www.theinsideteam.co.uk/b2b-social-media--blogging/
This document provides tips for using internet marketing and social media. It discusses using a website as the hub of marketing activities and tracking returns on investment. It encourages shifting from interruption marketing to attraction marketing by thinking like publishers and socializers rather than advertisers. Specific tips are provided for search engine optimization, paid search, social media platforms like Facebook and Twitter, and measuring effectiveness. The overall message is that digital marketing requires an evolving strategy and focusing on engaging customers through valuable content.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Similar to Social Media Marketing for the Architectural Industry (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
3. Wall Street Journal:
Email OUT, Social Media IN
• Email’s reign as king of
communications is over
• Services like Twitter and
Facebook promise to rewrite how
we communicate
• In the last 12 months, Social
Media usage grew 50% faster than
e-mail.
– David Liu at AOL calls it “replacing
the in-box with a river that continues
to flow as you dip into it.”
October 12, 2009
3
4. Leading Social Networks
B to B for Marketing (August 2009 study):
66% of marketers now using social media – up from 20% in
2007. A 230% increase!
Facebook
300 million registered users. Most used social media site.
High use (60%) among business to business marketers.
Median age (as of Oct 2009) 33, up from median age of 27 in
May 2008
Twitter—
12 million registered users
In August, 25 million unique visitors --up from two million a
year ago.
Growth is up 1,000% in the past year.
LinkedIn --
Largest network of business professionals.
40 million registered users in 170 industries in 20 countries.
4
5. What is Social Media Marketing?
• Social Media Marketing is the
integrated use of different social
media channels/networks to:
– Share information about your
company
– Instantly interact with customers &
prospects
– Spread the word about new product
launches, upcoming events
– Reach customers and prospects
through different online/digital
touch points
5
6. Why Social Media?
• Serves as powerful driver
for Web site traffic,
e-newsletters, blogs,
articles & trade
shows/events
• Builds organic search
engine traffic for your
business
• Offers cross-channels for
marketing
products/services
6
7. Why Social Media?
• It enables your business to
instantly engage with customers
& prospects, and gives your
customers a way to directly
interact with you
• Viral growth of social media helps
expand business reach, grow
customer base
7
8. It Still Starts With Web Site
• Increase Web Site Traffic/
Effectiveness with Proven
SEO (Search Engine
Optimization) Strategies
– Is Web site professional?
– Does Web site deliver
compelling, clear sales
message?
– Does it have call-to-action
and data capture elements
throughout?
– Is it optimized with keywords,
title descriptions, etc. for
search engine pick up?
8
9. Six Steps for
Successful Social Media Program
1. Have a Plan
• Identify what you want to accomplish with
social media e.g.:
– Drive Event Traffic
– Increase Web Traffic
– Build Customer Loyalty
– Expand Brand Awareness
• Develop plan to achieve those goals e.g:
– Vertical markets to target
– Social networks to employ
– Ongoing communications plan to implement
– Goal-specific promotions
9
10. Six Steps for
Successful Social Media Program
2. Leverage all Social Networks that
Make Sense
– Facebook & Twitter key social mediums
for businesses, but not only networks to
consider
– Tap established LinkedIn networks by
launching LinkedIn Business Group and
inviting all LinkedIn contacts to join
• Post frequent news updates, invites to join
Facebook, Twitter etc.
– Feature projects, capabilities through
videos on YouTube
10
11. Six Steps for
Successful Social Media Program
3. Start a Blog
– Provides fresh, relevant content for
clients, prospects
• can be pushed out through social
networks/e-newsletter
– Generates search engine traffic
– Provides two-way interaction with
customers/prospects
• Opens door to fun, interactive
promotions
11
12. Six Steps for
Successful Social Media Program
4. Advertise your Social Networks
– Full company buy-in and support is crucial
– Advertise Social Networks at every available
touch point
• Web Site (prominent)
• Company Email Signatures
• Press Releases
• E-Newsletters
• Business Cards, Letterhead
• Brochures
• TV, Radio, Print Advertising
Director of Product Development & IT
Email / MSN: jaime.munera@newcom-intl.com
P: 305.914.1282 - F: 305.627.6001 – M:
786.412.6862
15590 NW 15th Ave – Miami, FL 33169
http://www.newcom-intl.com
Follow us in
Facebook | LinkedIn | Twitter
12
13. Six Steps for
Successful Social Media Program
5. Think Promotion
– Today’s consumers:
• Like to engage in two-way interaction with
businesses
• Like to be rewarded for their participation
– Use promotions to build your social
networks AND to leverage
customers’/prospects’ social networks to
drive new leads to your Web site
• Social Networks Building Promotion – example:
Gift Certificate Giveaway
• Leveraging Other Social Networks – example:
Lawn Wars Promotion
13
14. Six Steps for
Successful Social Media Program
6. Stay Engaged
– Interesting, Relevant Content is Key
– Keep it Human/Fun
• Not always away selling products &
services
• Use as question/answer forum, post
interesting, fun thoughts of day, etc.
– Frequent Communication Important
14
15. Architecture Firms
Using Social Media
• Companies on Twitter
– Lamidesign architect and publisher of modern house plans, and
advocate for modern housing Merchantville, NJ
– Various Architects Oslo based collaborative design office Oslo,
Norway
– ViaArchitecture Jen, Marketing Coordinator at VIA, updating
you about architecture and upcoming events in the VIA world.
(http://www.via-architecture.com/)
– GenslerOnCities Discussions, musings and ideas about design,
sustainability+urbanization. Gensler’s Leah Ray + Lisa Beazley
tweet about all things urban. (http://www.gensler.com/)
– HolzmanMoss Holzman Moss Architecture is a national
planning, architectural, and interior design firm with a 40-year
legacy of making memorable spaces.
(http://www.holzmanmoss.com/)
• Companies on Facebook
– COOP15 Architecture
– PB Elemental Architecture
– Architecture & Design Museum, Los Angeles
– HolzmanMoss
15
16. Architecture Firms
Using Social Media
How Global Architecture Firm HOK is Maximizing Social Media
• Facebook: http://www.facebook.com/HOKCareers
• Twitter: http://twitter.com/hoknetwork
• LinkedIn:
http://www.linkedin.com/companies/6624/HOK?csrfToken=ajax%3A-
3678114676720875136
• YOUTUBE: http://www.youtube.com/user/hoknetwork
• HOK India Blog: http://www.hokindia.com/
• HOK BIM Solutions: http://hokbimsolutions.blogspot.com/
• HOK The Green Workplace blog:
http://www.thegreenworkplace.com/
• HOK Events: http://www.hokevents.ca
16
17. Social Media Questions
• Common Mistakes Firms Make
with Social Media
– Assuming it is a magic bullet, end-all
solution
– Launching social media pages but not
advertising social networks or
actively building them out and
frequently engaging people who join
– Focusing only on product/service
pushing
– Avoiding it due to fear of unknown
– Not having full company buy-in
17
18. Social Media Questions
• Controlling Messaging/Corporate
Brand/Identity via Social Media
Marketing
– Don’t make mistake of thinking that if you
avoid social networks, you keep people from
talking about your business
– By actively engaging customers through
social media and being responsive, you can
quickly address concerns raised and turn
negative into positive
• Geico example
– Interacting with customers through social
networks provides valuable feedback you
need to improve where necessary
• Gives customers the voice they want
18
19. Social Media Questions
• Social Media for B2B Marketing
– Remember that Social Media is a
Communications Vehicle
• What makes it so powerful: Instant
two-way interaction, viral power,
FREE
– Use it to communicate same
messages you would regularly
communicate to clients
– Provide blog links, newsletter
links, links to relevant, interesting
industry news, personal thoughts Become vital communications source and
– Consider promotions leading voice in your industry
19
20. Social Media Questions
• Metrics for Measuring Impact
and Effectiveness of Social
Media Campaigns
– Depends on specific goals set at
beginning of social media
campaign
• If driving event traffic, what were
event results? (HP Trade Show case
study)
• Drive Web Traffic? Has your traffic
increased as a result of social media
efforts?
• Boost Sales? Consider a direct sales
promotion through social media so you
can track sales lift
• Increase Customer Loyalty?
• Build/Expand Brand Awareness?
20
21. Getting Started
• Make sure your Web Site is fully
Optimized
• Launch a Business Facebook Page
– Obtain Vanity URL: facebook.com/username
– Invite customers, prospects to join
– Consider network building promotions
– Post engaging, relevant content – FREQUENTLY
– Solicit fan input, feedback
• Open a Twitter Account
– Develop followers by following vertical markets of
interest & connecting with customers
– Interact with businesses that follow you
– Tweet regularly & Retweet interesting posts
– Tweet relevant content – yours as well as others (news
articles, other blogs etc
– Engage in direct messages with followers
21
22. Getting Started
• Start LinkedIn Business Group
– Invited LinkedIn contacts to join
– Post updates regularly that link to biz news
• Consider Videos for YouTube
• Start a Blog
– Integrate blog into existing Web site to drive search
engine traffic to your site (example:
www.firm.com/blog vs. www.firm.wordpress.com
– Post informative blogs regularly
• Make blogs relevant, engaging
• Regular posts ensure better SE pick up
• Distribute through Social Networks
– Option: Enroll in Blog Distribution Service
• Services like MailChimp enable you to
automatically deliver blog in subscriber’s email
box
22
23. Getting Started
• Use Press Release Distribution
Services that focus on Social Media
Optimization
– Take the time to optimize your press
release for social media
• Hyperlinks
• Keyword Tags
• Twitter
• RSS Feeds
• Video Embedding
• Web Site URL
• Cross-Promote Social Media sites
– On Web site & e-newsletters
– Through email signatures
– Through social media posts
23
–
24. Social Media Marketing
Presented by:
Ingrid Ricks
www.rcstrategiesgroup.com
www.rcstrategiesgroup.com/blog
www.Facebook.com/rcstrategiesgroup
www.twitter.com/rcstrategies