Social media marketing and messaging for personal trainers by Be My Marketer including content ideas to pump up your social media posting.

2. Create Buyer Personas
Who is your ideal customer?
Who is NOT your ideal customer?

3. Each of these images will inspire a different ideal customer

4. Deliver Unique
Messaging
Why does your ideal customer hire a
personal trainer?
Create messaging around this,
avoiding clichés.

5. The 4 E’s
Educate. Empower. Excite. Entertain.

6. Consider focusing on benefits rather than what actually
happens in a session. Mix it up.

7. Avoid cheesy
Trashy, tacky, over-the-top images
and messages will not attract your
ideal customer. It needs to feel
authentic and relatable.

8. Branding Matters
• Personal vs Business Branding
• Set a tone
• Apply consistency
• Create a series or three

9. Add branding. Create templates.

10. Think about creating themes. This example is a tip for
different levels of fitness.

11. –Pablo Picasso
“Action is the foundational key of all success.”

12. Pick a platform/s
• Have one hero platform
• Go where your customers are
• All-in or not at all
• Experiment with video, podcasts or
similar
• Behave with the platform culture

13. Build Relationships
• Get to know people in your network
• Tag and communicate
• Share
• Comment
• Ask questions

14. Create a community Online and offline

15. by Robyn Fae
www.bemymarketer.com.au
Next Session: Content Marketing