5. “I am a great lover
“I am a great lover” I am a great lover
I am a great lover”
1. MARKETING – selling your self 3. ADVERTISING
“I understand you’re
“Trust me he is a
a great lover”
great lover”
2. PUBLIC RELATIONS - WOM 4. BRANDING
6. • Going beyond;
• Inside;
• Appealing to emotion
• A name, a design or distinguishing
visual representation
• WHAT people REQUIRES must be
supported by WHAT ATTRACTS
LOYAL CUSTOMERS
7. • People has
TOO MANY
choices
and TOO
LITTLE
TIME
• Most
offerings
has similar
quality &
offerings
• You must be a STAND OUT
11. I - Insights – Research
*Who are you?
D - Definition – Quality / Features
*What you do?
E - Experience – How you do it?
*What they feel?
A - Activate –
*Where is the touch points
L - Live
12. • Creating world-class brands
that starts from the core
inside-out
BRAND HOW OTHER
PERCEIVE US
= WHAT WE
BELIEVE
REPRESENTATION
IDENTITY EXECUTION
BEHAVIOUR
• WHAT WE BELIEVE
13. •BEING
BOLD
•RELEVANT & DIFFERENTIATED
A RESTAURANT
•TRUSTED
FREE WI-FI
But NO TABLE CLOTH NO CUTLERY
14. The Quarter Pounder is new to Japan and the unbranded stores are intended to provide Japanese
consumers with a "blind test" of the new burger.
"We want consumers to discover great taste and not care about who produced it," a shop
spokesman said. "Those who think of McDonald's as fast food can just focus on taste and find a
premium burger, without prejudice or preconception."
The black and red design leaves the traditional McDonald's aesthetic for something more in line with the Tokyo
fashion districts, Omotesando and Shibuya East, where the shops are located.
15.
16. • BRAND is the essence of
“winner & craftsmanship”
• New / re-branded ads
focused on products
• Public
Relations is a
BRAND strategy
