Social Media Do's and Don'ts in times of crisis
Description: The way we navigate the next 60-90 days will directly determine the speed at which we are able to come back from the COVID-19 crisis. This 60-minute Webinar will delver a list of specific action steps to build trust, credibility and thought-leadership with your local community. You’ll also be given a list of things to avoid that can damage your relationships and overall reputation. Key Audience Takeaways: - Best practices to serve, support and strengthen your online community - Perform a digital audit and fix critical issues that may be damaging your business - You Coronavirus Content plan (appropriate topics and frequency) - Using video to connect and create value - The five digital don’ts too many businesses are currently making
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Social Media Do's and Don'ts in times of crisis
- 1. IG: CPerlman LI: Corey Perlman
- 2. BEFORE WE BEGIN… • Slides? Text Slides to 66866 • Or just toss me your biz card • Negative comments?
- 3. DO CONNECT. • Stay Active • Keep us informed • Add Value • Show your face
- 4. DON’T TRY TO BE EVERYWHERE • Prioritize your platforms • Do a social media audit • Delete inactive profiles
- 5. Don’t Wind Up on WebsitesThatSuck.com
- 6. Website Best Practices •Critical Info Above the Fold •Mobile Responsive •SEO Friendly •Conversion focused
- 7. • Do the thumb-test • Look for your ‘5-words’ • Can you click and call? • Is it easy to schedule an appt? • Is there a reason for me to give you my contact info? Take Action!
- 9. PRIORITIZE
- 10. We don’t need to motivate when someone’s unhappy
- 12. They can never be satisfied
- 13. Don’t get me started on Amazon reviews…
- 14. You can turn a critic into a champion.
- 15. Review Best Practices •Always respond •Try to solve issues •Take it offline •Create a process for positive feedback
- 16. THE BEST WAY TO THANKS US IS TO POST ABOUT US BEST PRACTICE:
- 17. • Google Yourself. • Website: what changes need to be made? Do the thumb test! • GMB - Claimed? Updated? • Social Profiles - are any not being updated? Hit the Delete key! Take Action! Audit Your Digital Profiles
- 18. DO MORE VIDEO • Go Live and answer questions • At home tips • “Let’s make our next visit a good one!”
- 20. Do Create Consistent, Compelling Content. • It’s not biz as usual • Quality over quantity • Value > Promotion • Freemium vs. Premium
- 21. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Fun Fact Friday
- 22. • Does your team have a content calendar? • What should your calendar include? • Is there a monthly meeting where the calendar can be discussed? • Commit to being involved. Take Action!
- 23. DO ENGAGE • Be Down with OPP • Like, Comment, Share • Write a testimonial • 15 min a day
- 24. • Do Connect • Don’t wind up on WTS.com • Do a Digital Audit • Do get more 4 and 5-star reviews In Summary • Don’t Autopost - find ways to serve • Do more video • Do engage • Don’t misuse this time
- 25. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866 • Who has the first question?