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LinkedIn: The Power of Authenticity

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These slides are from a presentation by Dr. Wright and Dean DeLisle which informed viewers of social networking skills, use of LinkedIn, and most importantly the power of authenticity!

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LinkedIn: The Power of Authenticity

  1. 1. wrightliving.com 866.MORE YOU The Power of Authenticity with LinkedIn Dr. Bob Wright Dean Delisle
  2. 2. wrightliving.com 866.MORE YOU Dr. Bob Wright • Internationally recognized visionary, author, speaker, program developer, entrepreneur, consultant, executive coach, and leading thinker on human development • One of Chicago’s best CEO coaches (Crain’s) • Coaches Fortune 500 CEOs to start-ups • Top-ranked in employee assistance business • Wright in Chicago & Graduate Institute for the Realization of Human Potential (M.A. & Doctoral programs) • People Skills and Beyond Time Management have sold over 200,000 • Wright Model of Human Growth and Development
  3. 3. wrightliving.com 866.MORE YOU
  4. 4. wrightliving.com 866.MORE YOU Authenticity, the Power of Personal Transformation, and Spectacular Living • Authenticity is ….
  5. 5. wrightliving.com 866.MORE YOU Authenticity Defined ∙ Genuineness ∙ Undisputed credibility ∙ Real, honest, worthy of belief, sincere ∙ True to one’s values, spirit, personality, and character despite external pressures ∙ Congruence between who you are on the inside and how you are on the outside ∙ Behavioral integrity – doing what you say
  6. 6. wrightliving.com 866.MORE YOU Authenticity, Personal Power, and Transformation ∙ Why powerful? ∙ Authentic conversations are transformative conversations ∙ Why Would authenticity be transformative? ∙ How does this fit into social situations?
  7. 7. Engagement Continuum TRANSACTIONAL Consciousness; Tied to Yearning, Emotions TRANSFORMATIONAL Engaging Mis-Engaging Conversation happens around, not with, you Social niceties and routine, halfhearted conversation Data and opinions without emotions With heartfelt emotion and meaning Focused on what you care about and yearn for Engagement with emotions and yearning helps a new you emerge
  8. 8. My Engagement What is the highest level of engagement you had in any conversation today? •Comatose •Kind of – Sort of •Activity not tied to yearning •Engaged •Deep Engagement •Transformative Engagement
  9. 9. Engaging Generates Power and Happiness Our research has indicated that engaging leads to … •More aliveness •Richer life •Finding more opportunities •Greater satisfaction and fulfillment •Deeper intimacy •Better learning
  10. 10. Other Research: Engaging leads to… • More novel experiences and true satisfaction (Gregory Berne) • Deep engagement at work leads to enhanced productivity and satisfaction (David Rock) • More developed brain, fulfilling potential, learning/growing (Michael Mezernich) • Success (Angela Duckworth)
  11. 11. wrightliving.com 866.MORE YOU Dimensions of Authentic Engagement 1. Revelation: reveal yourself – Make your agendas clear 1. Genuine interest in the other person – Make clear your genuine interest in their agenda
  12. 12. wrightliving.com 866.MORE YOU Authenticity Creates Change • For you… • For the people you’re having meaningful conversations with…
  13. 13. wrightliving.com 866.MORE YOU Authentic Engaging & Happiness Our research has indicated that engaging leads to … •More aliveness •Richer life •Finding more opportunities •Greater satisfaction and fulfillment •Deeper intimacy •Better learning
  14. 14. wrightliving.com 866.MORE YOU Engaging Leads To… • More novel experiences and true satisfaction (Gregory Berne) • Deep engagement at work leads to enhanced productivity and satisfaction (David Rock) • More developed brain, fulfilling potential, learning/growing (Michael Mezernich) • Success (Angela Duckworth)
  15. 15. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  16. 16. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  17. 17. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  18. 18. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  19. 19. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  20. 20. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  21. 21. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  22. 22. Transformative Engagement TRANSACTIONAL DISENGAGED MIS-ENGAGING Consciousness, Tied to Yearning & Emotions TRANSFORMATIONAL ENGAGING
  23. 23. wrightliving.com 866.MORE YOU Beginning Authentic Conversations • Host mentality is the key attitude • The host greeting is the key starter • What do I say after we say hello?
  24. 24. wrightliving.com 866.MORE YOU Building a High Net-Worth Network— Your Life Team for a great Life Project • Understand the untapped wealth in your address book • Understanding Network Science • Strategize mining your network wealth
  25. 25. Using LinkedIn for New Business Development Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  26. 26. LinkedIn for New Business Taking Authenticity Online
  27. 27. Social Networks – Where do you Stand? YOU ARE HERE
  28. 28. The Changing Landscape • The Market • The Information • The Client
  29. 29. The Issue with Social Networks Connections Postings Links Updates Website Integration Controlled by People
  30. 30. Social Networks We Already Know • • • • • • • • • • • Ourselves Your Company Wright City/Country Clubs Chambers Industry Clubs Organizations Charities Religious/Health Network Groups LinkedIn Groups
  31. 31. Social Networks We Already Know • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN”
  32. 32. How Many Contacts Do You Have That You Cannot See? • That Know YOU? Networking Beyond One-to-One • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark
  33. 33. Our Networks
  34. 34. What is your Destination? New Office New Sales
  35. 35. What is your Destination? • • • • Boost Your Career Boost Your Sales Grow Your Business Build or Start a New Business Get Even Clearer!
  36. 36. Who is your Target Customer/Partner? • • • • • What do they look like? Where are they? What Industry are they in? What size Company do they work for? Who do they know?
  37. 37. Mining Your Network Gold • What does the best person in your network look like? • What does the worst person in your network look like? Raise Your Standard!
  38. 38. 2013 LinkedIn States - Growing • LinkedIn Has Over 230 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
  39. 39. Our Networks
  40. 40. What We Want *Network Science U.S. Army
  41. 41. Five Steps to Authenticity on LinkedIn
  42. 42. Step 1 – Look Good Complete Profile Be Clear • Who are you talking to? • What will you do for others? • Why & How? • What do you wantneed? • Worth $4,000,000 Peer Review
  43. 43. Authenticity Defined Authenticity is ….
  44. 44. Authenticity Defined • Genuineness • Undisputed credibility • Real, honest, worthy of belief, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and how you are on the outside • Behavioral integrity – doing what you say • Reciprocity, Mutuality
  45. 45. Introduce Yourself 1. Create your personal tagline 2. Appear focused 3. PutCreate Relevancy! to work your elevator pitch 4. Point out your “RELEVANT” skills 5. Explain your experience 6. Distinguish yourself from the crowd 7. How will you help them?
  46. 46. Who Are You? Really…
  47. 47. The Changing Landscape
  48. 48. Step 1 – Look Good
  49. 49. Step 2 – Connect - Ask • Are you on LinkedIn? • Is it ok if we connect? Get Social
  50. 50. Then - Connect
  51. 51. Notice Something!
  52. 52. Step 2 – Be Seen
  53. 53. Speak to your TARGET!
  54. 54. When you post – you are talking! • • • • What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you really are?
  55. 55. Value Based Sharing What does your audience want? What do they need? What are you passionate about? What will show them your personality?
  56. 56. Step 5 – Interaction - Engage
  57. 57. Engagement Continuum v3 Consciousness; Tied to Yearning, Emotions Disengaged Engaging Mis-Engaging Phatic: social niceties Factual: objective data Evaluative: opinion & judgment Gut Level: emotions, heartfelt Peak: * What do you care about? Dr. Bob Wright – Wright Leadership Institute *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman
  58. 58. Step 5 - Engagement
  59. 59. Step 5 - Engagement
  60. 60. Step 5 – Engagement - Groups Two Exchanges Maximum then Transfer them Offline!
  61. 61. Step 5 – Engagement - Home
  62. 62. Step 5 – Engagement - Groups
  63. 63. Step 5 – Engagement - Groups The Secret OFFLINE for Take them a deeper conversation Sauce? then get your and results!
  64. 64. Authenticity Assignment
  65. 65. wrightliving.com 866.MORE YOU Just for You!
  66. 66. And one more thing…
  67. 67. Over $1,000 in Value! +
  68. 68. Authenticity Assignment • Create a Plan Target • Look Good - Authentic • Engage Responsibly and Regularly • Train, Coach and Support •
  69. 69. What if everyone and everything worked together?
  70. 70. www.ForwardProgress.NET

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