5 Strategies to
Generate More Leads
with LinkedIn

GIVE
VALUE
FIRST

Quality Profile
• Profile picture
• Headline
• Experience
• Education

Update

Publish

Types of Content
• Original
• Curated
• Feedly
• BuzzSumo

When to Share
• One (1) time per day Monday through Friday
• Best days to share
• Tuesday, Wednesday, Thursday
• Best times to share
• 7:30 to 8:30 AM
• 10 to 11 AM - Tuesday only
• 12 Noon
• 5 to 6 PM

Be Sociable
• Actively seek out new connections
• Congratulate
• Recognize
• Comment

Groups
• Join relevant groups
• Start your own group
• Share your advice and expertise

Sales Navigator
• Expanded search capabilities
• Lead Builder tools
• Accounts
• Leads

InMail
• Pros
• Targeting
• Deliverability
• Less Clutter
• Cons
• Expensive
• Poor real time analytics

Be Strategic
• Plan ahead
• Be persistent
• One (1) to two (2) hours per week minimum
• Daily touches
• Leverage mobile app

GIVE
VALUE
FIRST

Questions
What is your opinion on sending an introductory email
to a prospect through LinkedIn for an appointment?
What is the best way to convert LinkedIn leads to
customers?
Should we have LinkedIn Premium Accounts?

Adam Robinson, MBA
adam@themarketingsquad.com
502.618.4230