This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.

1. Presented by
Vicki Lind, MS, Career Counselor & Marketing Coach
and
Ursala Garbrecht, Resume Writer
http://vlind.com/
vlind@teleport.com
Get Noticed on LinkedIn

2. Agenda
 Get job postings that match your skills – Go live
 Express your strengths in your Profile Summary
 Build relationships with influencers

3. Operations Management
Skills developed: Building new-revenue business. Analytical and financial skill-sets.
Communication, facilitation, negotiation, diplomacy, tact and relationship building
skills. Business acumen, tactical knowledge and strategic perspective.
Self-Employed Restaurateur
Skills developed: Matured and developed communication, organizational, computer
and management abilities. Created and implemented numerous systems from
product management, inventory flow to pricing strategies.

4. Keywords in Your Current Job Title

5. Receive Job Alerts - for jobs you want
 Click JOBS menu and then “advanced search”
 Use your job title and select general PROFILE:
 Keyword (marketing coordinator)
 Industry (food and beverage)
 Job Function (marketing)
 Keywords are nouns, especially industry specific

6. Modify Keywords
 AND: social media AND events
 OR: marketing coordinator OR marketing communication
 Quotes: exact phrase such as “marketing events”
 Add location, experience level, industry
 “Save search” and select frequency or get the App

7. Your Profile ~ Who is your Audience?
Everyone Employers committed to developing countries

8. San Francisco Corporate Ray

9. Portland Ray

10. Your LinkedIn Profile Summary
~ Online Networking
 2nd most powerful profile section after Headline
 2000 Characters, Short paragraphs with white space
 Your “elevator pitch” or “what do you do?”
 Your career aspirations and skills

11. Your LinkedIn Profile Summary
~ Target Industry Culture
 Review job postings, company sites, and LinkedIn Profiles
 The look, feel, and culture of your industry in Portland
 What your target cares about
 Personality, metaphor (Fluent, Swiss Army)

12. LinkedIn Profile Suggestions
 Talk to your ideal employers and engage them
 Demonstrate how you can help them
 Fix or reduce their pain or problem
 Include call to action
 Write yourself or hire a coach or copywriter

17. Centerpiece of Building Relationships
“If I am not for myself, who will be for me?
If I am not for others, what am I?
If not now, when?”
~Rabbi Heschel

18. Build Relationships with Influencers
 Get your resume to the hiring manager
 Get informational interviews with their connections
 Meet with decision-makers to pitch your ideas
 Provide insider information to prepare for interviews

19. Identify Mutual Connections to Influencers

20. Identify and Engage People Who Can Help
Ways They Could Help:
 Get your resume past the screener
 Influence decision makers
 Insider information on target companies
 Answer research questions
 Send you job leads
 Connect you with decision makers for networking
 Make meaningful recommendations

21. Find People Who You Want to Help
 Alums: People who went to college with you
 Co-workers: People who worked with you
 Family & Friends: Remind them of your professional identify
 People at Networking Events: Mention why you remember them
 People from Groups: You share a commitment or passion

22. How to Invite Someone to Connect
1. Review their Profile
2. Find an genuine affinity
3. Customize the invitation explaining what you
have in common and/or why you want to
connect

23. Warming An Old Relationship
Alum or Past Colleague
“Hi Erin,
I haven’t seen you since we were in Mott’s psychology class, chasing
rats around a maze.
I see from your Profile that you also want to work for a sports
company like Nike. I would like to connect and see how we could
help each other.”

24. Shared Concerns
Group
Hi Ginnie,
I see that you share my passion for solar energy and have also led
major development campaigns for two non-profits. Because our career
paths have so much in common, I would like to connect.
Best, Tim

25. Shared Concerns
Networking
Hi Lupita,
It was great meeting you at the PDXMindShare last night. I noticed
how we are both data geeks. Since you have more experience than I do,
I’d be glad to forward job leads that might be a fit for you.
Best, Jill

26. Hi Nick,
I have been following your contributions to the Social Media Group. You are
central to cutting edge thinking on how to use the new features of Twitter.
Let’s Connect!
Bernie
Why You are Reaching Out

27. Responding to their Posts
Hi Josh,
I read your recent post on how to use LinkedIn to create a potent list of businesses
to follow. I tried your technique and found it useful. I’m wondering if we could
talk on the phone for a few minutes about a question that arose for me.
Best, Vicki

28. Your Next Steps
 Write a recommendation or endorse skills
 List two people to ask for a recommendation.
 List 3 companies, individuals, or groups you want to build
a stronger relationship.
 Research and refine your keyword list for your profile and
the job search function