pdxMindShare Career Focused Workshop 4.16.14: What is your brand? Why should I care? by Jenny Foss
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This document discusses the importance of personal branding and provides tips for building a strong personal brand. It emphasizes that your personal brand tells your unique story and position to showcase why someone should care about you. The document also stresses that an effective personal brand stands out from others and promotes the most important product, which is yourself. Finally, it closes by stating that your personal brand should be consistently communicated in a way that does not bore others.
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pdxMindShare Career Focused Workshop 4.16.14: What is your brand? Why should I care? by Jenny Foss
- 1. What is your brand? (Why should I care?) Build your brand. Tell your story. Stand the heck out. Position yourself for success.. Jenny Foss – JobJenny.com Jenny@JobJenny.com Twitter @JobJenny
- 2. What most of us think about branding: “WHY ALL THE HOOPLA?”
- 4. Building your brand WHERE TO BEGIN?
- 5. Building your brand WHAT’S YOUR STORY?
- 6. Building your brand WHAT’S YOUR BRAND STATEMENT?
- 7. Ooh, look: An example “I’m a _______ who excels in __________.”
- 8. Communicating your brand HOW DO YOU SOCIALIZE IT?
- 10. Communicating your brand ANGLING FOR A SPECIFIC OPPORTUNITY
- 11. Rules to live by #1- You’re the most important product you’ll ever promote.
- 12. Rules to live by #2 – The stronger the brand, the more the demand.
- 13. Rules to live by #3 – You’ll never (and I mean not ever) bore anyone into buying from you.
- 14. Rules to live by #4 – Your brand is not a tattoo.
- 15. In closing… (THIS IS WHERE I WRAP IT ALL UP, AND THEN ORDER A MAI TAI)
- 16. Who is she? Jenny Foss owns the Portland, OR-based recruiting agency, Ladder Recruiting Group, and is the creator of career blog JobJenny.com. Jenny is also the author of the Ridiculously Awesome Resume Kit and the Ridiculously Awesome LinkedIn Kit. Save $10 on either kit w/discount code: MINDSHARE www.jobjenny.com/shop jenny@jobjenny.com Twitter @JobJenny
- 17. Ridiculously Awesome Resume Kit Ridiculously Awesome LinkedIn Kit JobJenny.com/Shop $10 OFF w/ Discount Code: MINDSHARE (through 4/23)