The document discusses integrating social media and email marketing to increase reach, capture leads, collect data, and drive actions. Some opportunities mentioned include adding sharing links to emails, incorporating social content into email campaigns, appending social data to email lists, and giving influencers special offers to promote on social media. The document recommends thinking about how upcoming holiday campaigns can leverage both email and social media.

1. Integrating Social Media and Email Jeannette Cézanne Host Jason Peck Product Manager, Social Media

2. Integrating Social Media and Email Why Should I care? Social networking = almost 25% of all time we spend online But email is NOT going away any time soon Used strategically, email and social media can help you generate great results

3. Integrating Social Media and Email What are the opportunities? Increase the reach of your content Capture leads and build your database Collect data and segment your list Drive actions and sales

4. Integrating Social Media and Email Increase the reach of your content At minimum: add sharing links to emails Give people a reason to share your content Incorporate social content into email campaigns Promote social campaigns via email

5. Integrating Social Media and Email Capture leads and build your database Add email signup form to Facebook page Post links to email newsletters on social sites, but don’t overdo it Utilize smart campaigns and promotions

6. Integrating Social Media and Email Collect data and segment your list Append social data to email Identify influencers Treat your influencers well

7. Integrating Social Media and Email Drive actions and sales Give people special offers Use sharing options strategically Measure conversions Test and retest

8. Integrating Social Media and Email What you can do RIGHT NOW: Think about your holiday campaigns and how you can leverage email and social media to make them more powerful

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