SlideShare a Scribd company logo
Get To Sales Kurt Shaver The Sales Foundry
Why Use LinkedIn? How to Leverage LinkedIn Taking it to the Next Level Agenda
100 Million Knows Ideal Prospect I need help ___________________.  Ideal Prospects, Partners,  Suppliers,…
Rolodex Linked Shows Your Connection’s Connections
Main Benefit: More Referrals
Objectives
Business photo Headline (attention grabbing) Description (keywords) Website, Facebook, Twitter links Work History/Education Phone number And much more… 1. Be Found – Professional Profile
No. 1 LinkedIn Tip: “Get a professional headshot, not the one of you in front of a mountain or lake that you use on Facebook.”
Photos for _________ Employees
Profile Example: Photo Not This This
Profile Example: Summary Not This This Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong Marketing Consultant
Growing Your Connections
# of Connections for _______ All 76           1st 73	Recommended
Grow Your Connections Find Them					Action ,[object Object]
People You May Know
Who’s Viewed Your Profile
Search
Browse Group members
Browse Co. employeesAdd to network OR Get introduced OR Accept invitation
Recommendations
Example: Recommendation Not This This “__________________  is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.”  Baylan Megino, Owner, White Light Associates 0 Recommendations    or “____________ is great.”
Groups
Social  Media (People Publish) Showcase your expertise: ,[object Object]
Comments
Questions/Answers
Discussions
Promotions & Events,[object Object]
2. Find Customers- Search
2. Find Customers- Search “Meeting Planner” OR “Event Planner”
2. Find Customers- Search “Meeting Planner” OR “Event Planner”

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Get LinkedIn to Sales

Editor's Notes

  1. Set expectation they are getting 15% of 8 hour program½ day hands-on4 x 1-hour webinar follow up (Q/A, recorded)Today-Designed for Industry specific. Carol intro- bio
  2. For perspective, there are1090 people with 100 miles of SF with the abbreviation MPI in their profile – indicating they probably have something to do with meetings.
  3. Here is a good example of a well-rounded Hospitality profile. Show how his use of specific terms like “Michigan Avenue” would put him at top pf list for serch of “meetings chicaog michian avenue” Then have participants save their current profile PDF (as the BEFORE Benchmark to compare their progress).
  4. Mention local specifics like Santa Rosa Courtyard by Marriott going Full Service with Dinner…. – how to promote it?