This document contains a summary of a LinkedIn presentation given by Kenneth Lang and Rich Heckelmann. It includes biographies of Kenneth Lang and Rich Heckelmann, who both have extensive professional experience. The presentation covers how to use LinkedIn effectively, including tips to build your profile, connect with others, request recommendations, and maximize your network on LinkedIn. The goal is to help users grow their business, market themselves, find resources and hire others using LinkedIn.
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the world's largest online business network. It outlines mistakes like only creating a basic profile and not engaging with connections. The tips encourage having a clear goal and plan, a complete profile with recommendations, growing connections through events and searches, personalizing outreach, and persisting consistently. The overall advice is to use LinkedIn actively to build relationships and provide value to others in order to develop business opportunities.
Linkedin 7 mistakes to avoid - dawn adlamDawn Adlam
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the professional networking platform. It outlines mistakes like only creating a basic profile and not engaging with connections. The document recommends growing one's network through events, advanced searches, direct outreach, and giving value to connections. It emphasizes having a clear goal and plan of action on LinkedIn, completing one's profile, personalizing outreach, and persisting with networking over time through consistency. The tips are provided by The Biz Links, a company that offers LinkedIn training and coaching services.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document provides tips for marketing yourself and finding a government job. It discusses that career changes are now common and networking is the best way to find opportunities. Effective networking involves continuously building relationships, not just when looking for a job. The "Brand of You" is one's reputation and how you present yourself. Developing an online presence through profiles and maintaining them is important. Recruiters look for keywords and spend little time reviewing each resume. Referrals remain the top way positions are filled.
Marketing Yourself for Your Next Career Opportunity ClearedJobs.Net
Finding your next job will involved determine your brand and how to communicate this to future employers.
But there are some key steps to remembers such as what is your brand? what has your brand done over your career? How has it been communicated to past and current employers?
All of these will have an impact on your job search.
Getting that next job requires marketing yourself in new ways. You must view your career as a continual process of networking, building your brand, and maintaining an online presence. Your personal brand and online profiles represent your "product" in the job market. It is important to keep these updated and ensure they highlight your skills, accomplishments, and areas of expertise in order to be found by recruiters and hiring managers. Building strong professional relationships through referrals and in-person networking remain very important strategies for finding new opportunities.
The document provides advice on developing a job search strategy, including creating a project plan, marketing yourself, using online tools like LinkedIn, and networking. It recommends developing a priority-based project plan that focuses on networking over online applications. Networking tips include attending weekly events, targeting attendees in advance, and building relationships by offering referrals. Internet tools suggested for visibility are LinkedIn, Google Profiles, professional groups, and job boards.
This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the world's largest online business network. It outlines mistakes like only creating a basic profile and not engaging with connections. The tips encourage having a clear goal and plan, a complete profile with recommendations, growing connections through events and searches, personalizing outreach, and persisting consistently. The overall advice is to use LinkedIn actively to build relationships and provide value to others in order to develop business opportunities.
Linkedin 7 mistakes to avoid - dawn adlamDawn Adlam
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the professional networking platform. It outlines mistakes like only creating a basic profile and not engaging with connections. The document recommends growing one's network through events, advanced searches, direct outreach, and giving value to connections. It emphasizes having a clear goal and plan of action on LinkedIn, completing one's profile, personalizing outreach, and persisting with networking over time through consistency. The tips are provided by The Biz Links, a company that offers LinkedIn training and coaching services.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document provides tips for marketing yourself and finding a government job. It discusses that career changes are now common and networking is the best way to find opportunities. Effective networking involves continuously building relationships, not just when looking for a job. The "Brand of You" is one's reputation and how you present yourself. Developing an online presence through profiles and maintaining them is important. Recruiters look for keywords and spend little time reviewing each resume. Referrals remain the top way positions are filled.
Marketing Yourself for Your Next Career Opportunity ClearedJobs.Net
Finding your next job will involved determine your brand and how to communicate this to future employers.
But there are some key steps to remembers such as what is your brand? what has your brand done over your career? How has it been communicated to past and current employers?
All of these will have an impact on your job search.
Getting that next job requires marketing yourself in new ways. You must view your career as a continual process of networking, building your brand, and maintaining an online presence. Your personal brand and online profiles represent your "product" in the job market. It is important to keep these updated and ensure they highlight your skills, accomplishments, and areas of expertise in order to be found by recruiters and hiring managers. Building strong professional relationships through referrals and in-person networking remain very important strategies for finding new opportunities.
The document provides advice on developing a job search strategy, including creating a project plan, marketing yourself, using online tools like LinkedIn, and networking. It recommends developing a priority-based project plan that focuses on networking over online applications. Networking tips include attending weekly events, targeting attendees in advance, and building relationships by offering referrals. Internet tools suggested for visibility are LinkedIn, Google Profiles, professional groups, and job boards.
This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
The document provides tips for building an effective LinkedIn profile in 20 steps: update your basic info and photo; write a compelling summary and background; customize your URL; add sections and media; connect with contacts; request recommendations; engage with your network by commenting, messaging, and joining groups; use LinkedIn search, jobs, and privacy settings; and keep your profile complete, typo-free, and regularly updated.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
MC - 9Points to a powerful personal profile-1 - 5 page versionMary Collin
The document outlines 9 key points for creating a powerful personal profile on LinkedIn to generate business. It discusses the importance of including a professional photo, using your name as you want to be addressed, and crafting an attention-grabbing headline that focuses on the value provided to clients. The summary should highlight expertise and how you can help contacts, and include search terms. Recommendations from clients are also important to include.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
What you need to improve your Linkedin profileHamid Hoseini
This document provides tips for optimizing a LinkedIn profile. It recommends adding a professional photo, completing all profile sections including current position and relevant skills, optimizing the profile for search engines, getting recommendations from connections, and using LinkedIn features like groups to expand one's professional network. The overall goal is to make a user's profile more visible and discoverable to recruiters and opportunities on LinkedIn.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
Brazen Careerist is a social networking site that allows users to create an online profile showcasing their ideas, passions and expertise beyond just their resume. The site aims to help users build their professional network and manage their career through an interactive feed and interest-based groups. Users can complete their resume on the site, connect their other social media profiles, engage with the community through blogs and questions, and potentially be discovered by employers active on the site. However, the site may not be as beneficial for networking within certain industries or locations like Alaska.
Feldman holiday networking 12 days 2010Debra Feldman
In twelve steps you can drastically increase your connections to include individuals at target employers and increase your online visibility to attract attention and build your reputation.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
This document summarizes a presentation about using LinkedIn for business purposes. It discusses how LinkedIn works as a social network connecting people based on shared connections and interests. The presentation outlines several ways LinkedIn can benefit businesses, including sales, marketing, innovation, and recruitment. Specific strategies are provided for optimizing a LinkedIn profile, engaging with groups, monitoring jobs and companies, and using the search and question features. The overall message is that LinkedIn allows businesses to research opportunities and develop relationships in a more targeted way than traditional outreach methods.
Linked in why should i be on it & how do i use itBentheNavigator
The document provides tips on how to effectively use LinkedIn to further professional goals. It recommends defining an objective and target audience, crafting a compelling profile story, building connections, getting recommendations, searching for potential clients/employers, and making introductions through mutual connections. The key is engaging your target audience by helping them and keeping your profile active through regular updates.
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
Fire up your profile business success workshopCoachNJ
This document contains a presentation about how to create an effective LinkedIn profile. It discusses who should have a LinkedIn profile, how to fill out the different profile elements, how to use LinkedIn to grow your professional network and find people and groups, and tips for making the most of your LinkedIn presence with minimal time investment. The presentation aims to help attendees understand the value and proper use of LinkedIn for career and business purposes.
The document discusses the importance of optimizing one's LinkedIn profile. It notes that 65% of social media sales come from LinkedIn, which should be professionals' primary social media focus. LinkedIn is considered the most appropriate platform for business executives and people are twice as likely to trust information on LinkedIn over other platforms. The document provides tips on how to optimize different parts of one's profile, such as using a professional photo, filling out sections with relevant details, and incorporating keywords that clients may search for. It also recommends joining relevant groups and companies to boost visibility and engagement on LinkedIn.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
The document provides tips for building an effective LinkedIn profile in 20 steps: update your basic info and photo; write a compelling summary and background; customize your URL; add sections and media; connect with contacts; request recommendations; engage with your network by commenting, messaging, and joining groups; use LinkedIn search, jobs, and privacy settings; and keep your profile complete, typo-free, and regularly updated.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
MC - 9Points to a powerful personal profile-1 - 5 page versionMary Collin
The document outlines 9 key points for creating a powerful personal profile on LinkedIn to generate business. It discusses the importance of including a professional photo, using your name as you want to be addressed, and crafting an attention-grabbing headline that focuses on the value provided to clients. The summary should highlight expertise and how you can help contacts, and include search terms. Recommendations from clients are also important to include.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
What you need to improve your Linkedin profileHamid Hoseini
This document provides tips for optimizing a LinkedIn profile. It recommends adding a professional photo, completing all profile sections including current position and relevant skills, optimizing the profile for search engines, getting recommendations from connections, and using LinkedIn features like groups to expand one's professional network. The overall goal is to make a user's profile more visible and discoverable to recruiters and opportunities on LinkedIn.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
Brazen Careerist is a social networking site that allows users to create an online profile showcasing their ideas, passions and expertise beyond just their resume. The site aims to help users build their professional network and manage their career through an interactive feed and interest-based groups. Users can complete their resume on the site, connect their other social media profiles, engage with the community through blogs and questions, and potentially be discovered by employers active on the site. However, the site may not be as beneficial for networking within certain industries or locations like Alaska.
Feldman holiday networking 12 days 2010Debra Feldman
In twelve steps you can drastically increase your connections to include individuals at target employers and increase your online visibility to attract attention and build your reputation.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
This document summarizes a presentation about using LinkedIn for business purposes. It discusses how LinkedIn works as a social network connecting people based on shared connections and interests. The presentation outlines several ways LinkedIn can benefit businesses, including sales, marketing, innovation, and recruitment. Specific strategies are provided for optimizing a LinkedIn profile, engaging with groups, monitoring jobs and companies, and using the search and question features. The overall message is that LinkedIn allows businesses to research opportunities and develop relationships in a more targeted way than traditional outreach methods.
Linked in why should i be on it & how do i use itBentheNavigator
The document provides tips on how to effectively use LinkedIn to further professional goals. It recommends defining an objective and target audience, crafting a compelling profile story, building connections, getting recommendations, searching for potential clients/employers, and making introductions through mutual connections. The key is engaging your target audience by helping them and keeping your profile active through regular updates.
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
Fire up your profile business success workshopCoachNJ
This document contains a presentation about how to create an effective LinkedIn profile. It discusses who should have a LinkedIn profile, how to fill out the different profile elements, how to use LinkedIn to grow your professional network and find people and groups, and tips for making the most of your LinkedIn presence with minimal time investment. The presentation aims to help attendees understand the value and proper use of LinkedIn for career and business purposes.
The document discusses the importance of optimizing one's LinkedIn profile. It notes that 65% of social media sales come from LinkedIn, which should be professionals' primary social media focus. LinkedIn is considered the most appropriate platform for business executives and people are twice as likely to trust information on LinkedIn over other platforms. The document provides tips on how to optimize different parts of one's profile, such as using a professional photo, filling out sections with relevant details, and incorporating keywords that clients may search for. It also recommends joining relevant groups and companies to boost visibility and engagement on LinkedIn.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
This document provides tips on how to use LinkedIn for business purposes. It introduces the presenters and their backgrounds in social media marketing and career coaching. They then discuss 10 tips for using LinkedIn, including adding a professional photo, customizing your URL, being proactive on the platform, personalizing connection requests, exporting your contacts, asking for recommendations, answering questions to build expertise, joining relevant groups, and not viewing LinkedIn as a replacement for in-person networking. The presenters offer LinkedIn training sessions and emphasize implementing the tools provided.
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
What Clients Want to See on Your LinkedIn ProfileTop Left Design
Want your profile to stand out, so you magnetise interest from the clients you would love to work with? Here I reveal the 3 things that these clients would like to see on your LI profile.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and managing connections on LinkedIn strategically, researching candidates through advanced search techniques, engaging with candidates through different LinkedIn outreach methods, and optimizing one's LinkedIn profile for recruiting purposes. The goal is to build a robust professional network and target the right candidates efficiently through LinkedIn.
This document provides tips for using LinkedIn effectively for recruitment and networking purposes. It emphasizes developing relationships with candidates, connecting strategically with relevant professionals, and customizing communications to find both active and passive job seekers. The key is treating LinkedIn like a long-term professional network and establishing credibility and trust.
The document provides strategies for staffing professionals to use LinkedIn effectively for business development, including building a strong personal brand through an optimized profile, engaging target audiences through status updates and group participation, and recruiting new clients by leveraging connections and content. It offers tips on customizing contact information, showcasing achievements, and obtaining recommendations to make profiles more compelling to prospective clients.
Staffing Professionals Guide to Business Development on LinkedInChanning Berry
The document provides strategies for staffing professionals to successfully recruit new clients using LinkedIn. It discusses building your personal brand on LinkedIn through optimizing your profile, sharing status updates, and participating in groups. It also recommends ways to engage target audiences at scale by leveraging these tactics. Additionally, it outlines techniques for recruiting new clients such as utilizing LinkedIn Recruiter Professional Services, mentioning mutual connections to warm up prospects, and leveraging the alumni functionality to find second-degree connections based on shared alumni status. The overall aim is to position yourself as a thought leader and generate quality leads by uncovering common ground with prospects before directly pitching them.
Business Development on LinkedIn for Staffing ProfessionalsDamien Harrison
The document provides strategies for staffing professionals to successfully recruit new clients using LinkedIn. It discusses building a strong personal brand on LinkedIn through an optimized profile, sharing status updates, and participating in groups. It also recommends leveraging features like Recruiter Professional Services to find and contact prospects, mentioning mutual connections to warm up cold outreach, and utilizing the alumni functionality to find second-degree connections based on shared alma maters. The overall aim is for staffing professionals to generate new leads and business by engaging their target audiences on LinkedIn.
The document provides strategies for staffing professionals to use LinkedIn effectively for business development. It discusses building a strong personal brand on LinkedIn through an optimized profile, sharing status updates, and participating in groups. It then offers tips for engaging target audiences at scale and recruiting new clients, such as leveraging mutual connections, alumni functionality, LinkedIn groups, company pages, and InMail outreach best practices. The overall aim is to help staffing professionals generate new leads and business by positioning themselves as thought leaders and tapping into their professional networks on LinkedIn.
Staffing professionals guide to business development on linked inRebecca Grinley
The document provides strategies for staffing professionals to use LinkedIn effectively for business development, including building a strong personal brand through an optimized profile, engaging target audiences through status updates and group participation, and recruiting new clients by leveraging connections and content. It offers tips on customizing contact information, showcasing achievements, and obtaining recommendations to make profiles more compelling to prospective clients.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and optimizing one's LinkedIn profile and connections, strategies for searching for and engaging with potential candidates, and ways to stand out from other recruiters. Advanced search techniques like Boolean searches and diversifying search criteria are recommended to access candidates beyond the first search results page.
This slide share presentation is part of RE/MAX Realty Advantage's Complete Agent Development Program, and instructs real estate agents on how to use LinkedIn more effectively as a lead generation and marketing source.
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
Networking and Personal Branding Using Social mediaAdityaKumar934440
This document discusses personal branding and networking using social media. It recommends developing a personal brand or mantra based on reflection of one's values, personality, skills, and audience. It then suggests using social media platforms like LinkedIn, Twitter, Facebook, and email signatures to promote this brand. The document also emphasizes the importance of networking both online through platforms like LinkedIn, and in-person at events using an elevator pitch. The goal is to manage one's online presence and network effectively for career and job opportunities.
Top 10 ways to use LinkedIn for prospectingSourceLink
The document discusses using LinkedIn to grow a business. It provides tips for social selling on LinkedIn, including having an active presence to engage prospects and customers, positioning yourself and your company as thought leaders, leveraging your network through introductions and groups, requesting recommendations and endorsements, sharing content, and using new features like tagging. The overall goal is to acquire more customers and retain existing ones through social engagement and leadership on LinkedIn.
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
Similar to LinkedIn best practices for Small Business owners - CareerNetworkingUSA (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
2. 05/15/14 LinkedIn presentation 2
About Kenneth
• Kenneth Lang has extensive IT experience most recently as a social media Project
Manager, most recently at The New York Times and at Mars Global Services. He has
consulted with small and large businesses on how to use LinkedIn, Facebook and
Twitter. Kenneth is also active with the North Jersey Chamber of Commerce.
• At Mars, I developed SharePoint best practices for management and vendors. At The
New York Times I coordinated digital business strategies for the International Herald
Tribune, the global edition of the newspaper.
• As a member of the Chamber’s ambassadors committee I’ve been tasked with working
with small business owners on developing business plans and social media
campaigns, while building client relationships. Hope to see everyone at a future
networking event after tonight.
3. Rich Heckelmann Bio
•Rich is a visionary marketing executive with exceptional proficiency in
marketing strategy formulation and product management built in the high
technology industry. Rich has led, managed, and optimized product and
program management functions for Hewlett-Packard, Kyocera and
Panasonic North America, Brother and Toshiba. His accomplishments
include growing revenues through development, marketing and launch of
worlds first new technology products.
•Rich has a entrepreneurial mindset and program execution skills refined
through leadership roles involving continuous collaboration with business
executives driving processes and effecting positive change.
•Rich is also a founder and CMO of the CareerNetworkUSA startup which
is creating a career networking tools for life. Rich is trained in Project
Management and Lean Six Sigma with a focus on new technology
marketing. Rich is a Graduate of Roger Williams University, 32 year
resident of Wayne NJ and lives with his wife son and daughter in
Packanack Lake.
05/15/14 LinkedIn presentation 3
4. 05/15/14 LinkedIn presentation 4
What is LinkedIn?
• LinkedIn is a business networking website that
business professionals use for personal and
professional growth.
• LinkedIn is a tool used by job seekers, recruiters
and hiring managers.
• I will discuss how LinkedIn can benefit you as
either a business owner or job seeker.
• I will allow time for Q/A at the end of the
presentation.
5. 05/15/14 LinkedIn presentation 5
Your goals and LinkedIn
• If you are not on LinkedIn, you are significantly
reducing your chances of finding business, or
finding your next opportunity.
• If you are on LinkedIn and you don’t know what
you’re doing with your on-line presence, then
you may as well not be on LI.
• What are your goals?
6. 05/15/14 LinkedIn presentation 6
Your business goals
• Grow your business
• Market your business
• Finding resources your business needs
• Hiring on LinkedIn
7. 05/15/14 LinkedIn presentation 7
Tips for goal achievement
• Keep track of your progress to see if you are
meeting your goals.
• Stay focused and avoid distractions.
• Re-evaluate periodically and be flexible about
making adjustments.
8. 05/15/14 LinkedIn presentation 8
Market Yourself
• Business to business professionals are
connecting with each other on LinkedIn as well
as decision makers
• People you have worked with could be singing
your praises on LinkedIn.
• Use LinkedIn to find the right contacts.
9. 05/15/14 LinkedIn presentation 9
Getting started
• Build a profile of yourself, what you do, who you
work for, etc.
• It is worth spending some time completing your
profile, because you never know who will find
you – a business contact, former colleagues,
prospects, potential employees and customers.
10. Basic Profile Content
• Your picture
• Your title, or the title that you are looking for
• Enter your resume information, including
dates.
• A good summary that will complement your
background.
05/15/14 LinkedIn presentation 10
11. Customizing your LinkedIn URL
Click Edit
On the lower right hand side, click ‘Customize your public profile URL’
Write your name and leave out the numbers in the space provided
05/15/14 LinkedIn presentation 11
12. Getting Recommendations
• This feature can be utilized as a reference (with prior
consent) for a possible job offer.
• Sample request for recommendation:
– Remind them that a LinkedIn recommendation isn’t a full
letter; it takes only about 10 minutes and doesn’t need to be
longer than three short paragraphs.
– Give them something specific to recommend about you. For
example, “Would you mind talking about the project we did
together and the role I played?”
– Suggest three specific personality or professional traits you
want them to mention. For example, “Would you mind
mentioning my work ethic, ability to work in teams, and
depth of experience working with difficult customers?”
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13. How to Request a Recommendation
• To request a
recommendation:
• Hover over ‘Profile
• Click ‘Edit profile’
• Scroll down to
Recommendations
• On the right-hand side,
click ‘Ask to be
recommended’
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14. Expanding Your Network
• Do not use the generic message that LinkedIn provides.
Instead, send a personal message, explaining why you are
interested in reconnecting.
• Connect to members of Neighbors Helping Neighbors and
see whom they are connected with. You can connect to ‘2nd
connections’.
• Connect to old co-workers and employers of contract, full-
time and volunteer positions that you held.
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16. Finding Contacts in Target Companies
• In the search bar, type in the company
• Follow the company
• Ask others who work at your target
companies to join your network.
• It may be useful to follow companies that you
worked for in the past, in order to reconnect
with former coworkers, or to connect with
others that may be influential in your job
search.
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17. Maximizing your LinkedIn
Contacts
• When you get a new contact, email them and thank them for joining your
network.
• Mention your capabilities and what you are looking to do.
• Always ask how you can help.
• Send periodic notes to your contacts, and always remember to thank
them for their help and ask how you can be of assistance.
• Networking is a two-way street.
• When you apply to a job online, search for contacts that are connected to
that company and ask if they know the hiring manager. Remind them why
you think that you are the best person for the job and once again, ask if
you can help them in any way.
05/15/14 LinkedIn presentation 17
19. 05/15/14 19
Grow your business
• First state your goal clearly-figure out exactly what
you want and then see how LI can be used to help
you achieve that goal.
• Quote: People with goals succeed because they
know where they’re going. It’s that simple. Earl
Nightingale.
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Market Your Business
• Did you realize that…..
• Business to business professionals are
connecting with each other on LinkedIn?
• People you have worked with could be
singing your praises on LinkedIn?
• Use LinkedIn to find the right contacts
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Finding resources that you need
• Use LinkedIn…
• If you need advice finding an accountant or
other service professional
• If you want to share a newsworthy article or
idea
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How LI can get you to your goals
• Joining groups
• Posting jobs
• Answering questions
23. Profile Visibility
• Photo
• Recommendations
• 500+ connections
• The more active you are, the more likely it will
be that you will show up in searches.
• Using keywords unique to your industry will
give you more visibility and will allow your
profile to come up in searches more often.
05/15/14 LinkedIn presentation 23
24. 05/15/14 LinkedIn presentation 24
LinkedIn Tip - #1
1) Your photo – Always include a picture in
your profile. It humanizes you and makes you
seem more approachable.
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LinkedIn Tip - #2
2) URL – Always customize the URL to be
your name or something memorable.
Ken’s is
http://www.linkedin.com/in/langk
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LinkedIn Tip - #3
3) Be proactive - Once on LinkedIn don’t sit
back and wait for something to happen.
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LinkedIn Tip - #4
4) Requesting Connections – Always
customize your invitation when you ask people
to join your network. Include how they know you,
how you can benefit them by being a part of their
network, and even how you hope to work with
them in the future. Leaving the default message
says “You’re not important enough for me to
customize this to you” or worse “You sent this to
200 people and are probably going to spam my
network.”
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LinkedIn Tip - #5
5) Accepting Connection Request – When you
get a request to connect, accept it or consider
first replying back asking why the person
wants to connect. After connecting, send a
follow-up ‘thanks for connecting with me’
message and propose next steps (meeting or
speaking with the person)
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LinkedIn Tip - #6
6) Email address – If you’re going to use your
work e-mail address, always put your personal
e-mail address on your profile as backup just in
case you leave a company or business.
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LinkedIn Tip - #7
7) Time Management – Most people who use
LinkedIn only do so for a few minutes a month.
It’s suggested you use LinkedIn for at least 30
minutes each day for a specific reason
(research, updating your profile, etc.)
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LinkedIn Tip - #8
8) Recommendations – Ask for
recommendations after you do great work. Give
your colleagues recommendations when they do
great work. Be willing to revise them. LinkedIn
also has way you can endorse others, but
recommendations are considered better
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LinkedIn Tips - #9
9) Update your profile – Make changes to your
profile to add skills and expertise and to include
any volunteer experience.
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LinkedIn Tip - #10
10) Using LinkedIn Groups – Join appropriate
LinkedIn groups and be part of different
conversations occurring in each. An example of
an appropriate LinkedIn group is the
New Jersey Accounting & Finance Professionals Net
.
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Final thoughts
• Using LinkedIn is a process that takes time to
master
• Try not to feel overwhelmed
• Connecting on LinkedIn should never be a
substitute for in-person networking
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Thank you!
• I appreciate the opportunity to present the
basics of LinkedIn to you
• Any questions???
Email Ken at
kennethlang@optonline.net
or call 973-768-2796
Editor's Notes
Use a white wall and a camera (even a webcam works). Picture should look professional, not with your kid or your dog.