Terry "Starbucker" St. Marie shares his presentation for the November 2014 event pdxMindShare hosted at Trader Vic's in downtown Portland, OR. He inspired attendees on how to be a better leader through his 8 principles on More Human Leadership. Afterwards, Portland professionals networked.

1. Terry “Starbucker” St. Marie
www.terrystarbucker.com
@starbucker

2.  Spent 28 years in
corporate world in
various executive
roles
 Started a leadership
blog in 2006
(terrystarbucker.com)
 Now a consultant,
speaker, writer, &
angel investor

3.  The Problem:
 Newly acquired Cable TV company with 1,100
direct reports
 A team of NY investors mandating profitability
and growth, and getting it done fast
 A dispirited and skeptical workforce.
 I had to drive numbers and employee
engagement, and I had to do it VERY, VERY
fast

4.  The Solution:
 Transform from “spreadsheet assassin” to more
human leader
 Create a culture of accountability on a foundation
of trust and key values
 Pick the right metrics to drive rapid improvement
 Result: In 7 years, grew a $670 Million
company to $1.4 Billion, delivering high
investor returns

5.  The Awesome Side
effects:
 One of the highest
customer satisfaction
scores in the industry
 Fulfilled workforce
 Happy leader

6.  At 27, plucked out of
a CPA job and put in
the corner office
 Fired 11 people first
week on the job
 Budget slasher,
guardian of (nearly)
every penny), chief
“no” officer
Jack Kent Cooke

7. September, 1992
Middleburg,
Virginia
I want to make a
difference
I want to enjoy
what I do
I won’t give up
I want to connect,
and be human
I want to believe in
myself

8. In April 2003,
I got my
“consolation
prize” –
oversight of
1,100
employees

9. Compiled by Adam Bryant, author of “Quick & Nimble”
 Culture is the “X Factor” of innovation
 Set values, keep values
 Keep it simple
 Egos must be “checked at the door”
 Respect abounds
 Keep out of “the void”

10.  Establish emotional
connective tissue
between leader and
team – leads to
respect & trust
 Look them in the
eye and “see” that
what they want is a
really good reason
to get out of bed in
the morning

11.  Simple, simple,
simple, simple
 The “line in the
sand” that guides
all conduct
 The key enabler for
the culture of
accountability
Serve our
customers,
and Support
Each Other

12. General Bresnan
Happy Customer
Number
Customer Pain
Number
Total Customers
Net Promoter
Score (NPS)
Customer Fault
Rate
Total Basic
Subscribers

13.  Have to be ready to
take on the
naysayers
 Some always want
to stick to the “old
ways”
 Nothing spurs us on
more than an arch
enemy – ask Luke… Me Darth

14.  The “cause” drives
results (aka, Profit)
 Science backs it up
 Humans have a
basic need to be
part of something
bigger then
themselves

15.  “It is impossible to sustain long-term happiness in our lives
without meaning. In our modern world, we spend an
increasing majority of our lives at work, so finding happiness
there is crucial. The greater the connection between
meaning and the actions in our life, the happier and more
optimistic we become.”
 “In my research I have found that the greatest competitive
advantage in the modern economy is a positive and engaged
brain.”

16.  Best operating
statistics in the
industry, including
NPS
 High employee
satisfaction
 Outstanding return on
shareholder
investment
 AND, One happy more
human leader

17.  Crossing the bridge from “I” to “We” - It can’t be about you – it’s about a team
 Asking for trust and keeping your promises - Integrity is an absolute must
 Establishing a mantra of key values - It’s the glue that holds all of us together
 Finding and teaching more human leaders – The legacy must be passed on; we
can’t do it ourselves
 Building a culture of accountability – It’s all about fairness and shared
responsibility
 Measuring, monitoring and managing with the right metrics –The team needs
to know where they stand, and what they are aiming for
 Fighting complacency and the naysayers – Inertia is a momentum killer, as well
as those who still desire the old ways
 Connecting it all to a higher purpose – Humans want to be a part of a meaningful
cause that’s bigger then themselves
www.terrystarbucker.com