pdx MindShare's guest speaker Kent Lewis utilizes his insight and experience to give professional advice on how to turn an internship into a career, specifically in Search Marketing. -- Kent Lewis is the President and Founder of Anvil Media, a Portland-based digital marketing agency.

1. 5 Strategies to Turn an Internship into a
Career in Search Marketing
With @KentjLewis
President & Founder of @AnvilMedia
Visit our website: www.pdxMindShare.com
Follow us on social media: @pdxMindShare

2. Webinar Details
• We love participation! If you have a question,
please ask in the chat. You can send a private
message to Kent or you can send it publicly to
the group.
• If you would like to receive a copy of the
presentation after the webinar, chat
pdxMindshare your email address (in private).
• If you would like to be connected with Kent
after the webinar, chat pdxMindShare that you
would like an introduction (in private).

3. Agenda
• 5 + 5 Career Strategies
• How Marketers Spend Their Time
• 10 + 10 Lessons in Measurement
• 6 Steps To A Rewarding Career
• Resources
• Q&A

4. Strategy 1: Do Your Homework
• Research the industry, discipline and key players
• Review the entire website before the interview
• Read coverage, reviews and other recognition
• Research the executive team/hiring manager
• Request additional information on hiring process

5. Strategy 2: Know Your Place
• Understand management/team expectations
• Review job description & gain clarity via ?’s
• Confirm job hours, workstation, parking, etc.
• Ask for training on workflow process and tools
• Define what success looks like with manager

6. Strategy 3: Follow The Lead
• Understand company rules & protocol
• Gain insights into company culture
• Know when to ask questions and whom to ask
• Watch and learn from other employees
• When in doubt, ask

7. Strategy 4: Know Your Audience
• Research your direct manager & build rapport
• Connect with the rest of the team (buy coffee)
• Identify & engage with influencers (the big boss)
• Understand personality, motivations and goals
• Manage perceptions

8. Strategy 5: Be Humble
• Treat everyone with respect
• Listen 70% of the time, talk 30%
• Don’t assume you’re an equal
• Earn respect from others by offering to help
• Be timely, attentive and generous

9. Strategy 6: Get It Right The First Time
• Lean in: do your best work all of the time
• Recite tasks back to ensure clarity
• Beat all deadlines
• Learn from failures, but not twice-in-a-row
• Learn from mistakes of others

10. Strategy 7: Pay Your Dues
• You are not special, you know nothing ; )
• Demonstrate value BEFORE making asks
• When making an ask, build a compelling case
• Be patient… it’s the first step in a 40-year journey
• Be careful when job-hopping: show loyalty

11. Strategy 8: Fail Fast, Apologize Faster
• You will make mistakes, but…
• Own them fully and quickly
• Share what you’ve learned & how you’ve grown
• Help others by documenting your lessons
• Be prepared to ‘make good’

12. Strategy 9: Own Your Experience
• You get out what you put in
• Ask for feedback and advice regularly
• Share your wins with management
• Share your lessons with others (blog)
• Build lasting relationships

13. Strategy 10: Learn Valuable Life Skills
• Be prepared to put in the extra hours
• Look for ways to improve everything you touch
• Show the team you care (be thoughtful)
• Get beyond the job into the real world (personal)
• Set goals and build a roadmap to achieve them

14. How Marketers Spend Their Time
How marketers spend their time at work
Scheduling meetings Attending meetings

15. How Marketers Really Spend Time

16. How Marketers Spend Their Time
• 85% of marketers log in on weekends to keep up
or catch up with work
• The average marketer spends almost a third of
their time completing repetitive tasks
• Strategy and planning along with design/content
takes up 87% of digital marketer's time, when
building campaigns

17. Daily Activity Breakdown

18. What Gets In The Way: Time-Sucks

19. 10 Measurement Career Lessons
1. Perception becomes reality
2. Stay close to the money
3. What gets measured, gets managed
4. Measure what matters
5. Visualize the data
6. Clearly define goals and associated metrics
7. Measure the past to inform the future
8. Act on real-time analytics
9. Predictive analytics are the future
10.Good analytics intersects art and science

20. 10 More Measurement Career Lessons
1. Relational data creates context
2. Competitive data provides motivation
3. Facts tell, stories sell
4. Data should create actionable insights
5. Inspect, do not expect
6. Don't let good numbers create complacency
7. There is always a role for humans in analytics
8. Map data analytics to your dream job
9. Build your own career plan dashboard
10.Start your journey today

21. 6 Steps To A Rewarding Career
1. Define Who you are (what is your passion?)
2. Determine your purpose or mission in life (The Why)
3. Figure out Where you want to go (the end game)
4. Identify the How (your Unique Ability/Freak Factor)
5. Set a timeline with milestones/BHAGs (the When)
6. Leverage your knowledge, skills and experience (What)

22. Resources
• Five Strategies to Turn an Internship Into a Career in Search Marketing
• How to Turn an Internship into a Full-time Job
• Tips For A Successful Internship From A Former Intern
• 12 Career Tips for Growth-Minded Individuals
• Twenty Measurement Insights from a Career in Marketing: Part 1
• Measurement insights from a career in marketing: Part 2
• Take this quiz to find out if you’ve found your Dream Job
• Five Steps to a Successful Career in Search Engine Marketing
• Essential Guide to Creating a Social Media Savvy Resume
• The Three Golden Rules of Networking on Social Media
• Six steps to a fulfilling and financially-rewarding career
• How do marketers really spend their time at work?

23. Questions?
• Visit the Insights section on anvilmediainc.com
• Sign up for Anvil’s monthly newsletter
• Follow us on social media (@AnvilMedia)
• Attend Anvil’s monthly Lunch & Learn webinars
• Sign up for the weekly MindShare newsletter
• Join the MindShare LinkedIn Group

24. Thank You
You will receive a copy of the presentation after the
webinar.
If you are interested in becoming a speaker for
pdxMindShare or our sponsorships, email Paris at
paris@anvilmedia.com for more details.
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