The document discusses the impact of the internet on television viewing and exploitation. It finds that while internet video watching is increasing, it does not replace television viewing. People still prefer live television and the social experience it provides. However, the internet can benefit television businesses in several ways. It allows for wider distribution of content, higher viewer engagement, and new opportunities for advertising and revenue generation across multiple platforms. Overall, the internet adds value to television rather than cannibalizing its existing model.

1. Conference Television as Business Kiev Media Week Kiev, 15 September 2011 The internet impact on future TV exploitation By Paul van Niekerk Director Media Research Intomart GfK The Netherlands

3. TV … every thing is about content, but … Game Console Mobile PC

4. Computer: Use is shifting upwards Live TV Long form On demand TV Short form Video Communication Social media … but there is a shift in use …

5. TV: use is shifting downwards Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media … but there is a shift in use …

6. Mobile: Use is shifting upwards Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media Mobile … but there is a shift in use …

7. 3 Screens : same content - different use Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media … but there is a shift in use …

8. The confrontation is at the meeting point Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media Live TV Long form On demand TV Short form Video Communication Social media How will this develop?

10. Total Internet Time per day (minutes per day) Source: SPOT Time Budget Survey, 2010 (The Netherlands)

11. Shares in media use Source: SPOT Time Budget Survey, 2010 (The Netherlands) Total media use: 5¾ hrs per day.

12. Source: SPOT Time Budget Survey, 2010 (The Netherlands) Total media use: 5¾ hrs per day. Shares in media use

13. Classic Internet Use does not grow anymore … (minutes per day) e-mail Source: SPOT Time Budget Survey, 2010 (The Netherlands)

14. (minutes per day) Source: SPOT Time Budget Survey, 2010 (The Netherlands) Classic Internet Use does not grow anymore … gaming

15. (minutes per day) Source: SPOT Time Budget Survey, 2010 (The Netherlands) Classic Internet Use does not grow anymore … surfing the internet Shift to new internet use

16. (minutes per day) Source: SPOT Time Budget Survey, 2010 (The Netherlands) New Internet Use grows … Social media

17. (minutes per day) Source: SPOT Time Budget Survey, 2010 (The Netherlands) NA NA New Internet Use grows … watching video via internet

18. Source: Eurodata +6 min +4 min Increasing Television Viewing Time New Internet Use grows …, but it does not replace TV

24. Bob Iger, CEO Disney: The new strategy will put Disney in competition with some of its own distributors, Mr. Iger said. But he views competition among many distributors, such as Hulu, iTunes, Amazon and Netflix, as healthy. (…) “ When you are a content creator, the more distributors the merrier. It keeps them all honest."

33. Watching Internet shows the same daily pattern as Watching TV TV Viewing via Internet TV Viewing on TV Set Time of the day Source: SPOT Time Budget Survey, 2010 (The Netherlands) Reach TV Reach internet The use of video on TV and on Internet is very similar…

35. The streaming-video site for the CW network last year upped its ad load close to matching the number of ads shown on TV . Despite the increase in ads (…) the amount of time viewers spent watching online shows increased 175%.

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