2. Reasons for doing the project... Research has shown that the traditional way of watching TV is playing a lesser role within homes. The various ways in which viewers consume their television content is growing at a massive rate with platforms and devices such as online players and games consoles becoming more and more popular. A very important fact which research has highlighted regarding TV and its future, is the need viewers have for interacting during their TV experience.
3. Who has the need?... ....Everyone! Adults – over 65% feel that TV has got worse over the past year with too many repeats being the main cause. Teenagers – majority feel TV has improved mainly due to more reality programmes however these are not being consumed from a TV set. TV companies – consumption of TV from the five main channels has declined. Broadcasters – are spending less because of falling viewing figures. Advertisers – spent 9.6% less on TV advertising in 2009.
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6. Who would benefit?... ....Everyone! Adults – search for what you want when you want it. (no more repeats) Teenagers – watch as much reality TV as you want...while interacting with friends TV companies – everyone viewing TV on the one device should provide TV companies with a rise in consumption. Broadcasters – same applies as TV companies. More viewers = more spending. Advertisers – Online & TV advertising converges.
7. Who would pay/value it?... TV Manufacturing Companies Manufacturing companies need a new device that will help secure their future. Internet Service Providers (ISP’S) ISP’s will value a new internet driven device as the added value will mean more customers will want internet access within their homes. Viewers What TV viewers want and need is the opportunity to watch content as and when they want to, share their experience with friends and interact with content as they watch. Users will both value and pay for having all this available on one device.
