Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. Many groups would benefit from a new device that incorporates TV, computer, DVD and games consoles capabilities allowing users to search, access, and share content on demand while interacting with friends. Such a device could secure the future of TV companies, broadcasters, advertisers and manufacturing companies by increasing consumption and converging online and TV advertising.

1. Laura Mullan “The Future of TV” Analysis – Week 9

2. Reasons for doing the project... Research has shown that the traditional way of watching TV is playing a lesser role within homes. The various ways in which viewers consume their television content is growing at a massive rate with platforms and devices such as online players and games consoles becoming more and more popular. A very important fact which research has highlighted regarding TV and its future, is the need viewers have for interacting during their TV experience.

3. Who has the need?... ....Everyone! Adults – over 65% feel that TV has got worse over the past year with too many repeats being the main cause. Teenagers – majority feel TV has improved mainly due to more reality programmes however these are not being consumed from a TV set. TV companies – consumption of TV from the five main channels has declined. Broadcasters – are spending less because of falling viewing figures. Advertisers – spent 9.6% less on TV advertising in 2009.

4. Current Situation... More viewers are recording programmes and watching at a different time through DVRs. This means advertisers are spending less money because viewers can “skip” the advertisements. (increase in online) The rise in availability and use of catchup players such as the BBC iPlayer & 4OD continues to grow at a massive pace. More and more devices are becoming TV enabled i.e. Wii, iPhone, Playstation etc Online catchup services are beginning to incorporate social feeds and networking into their platforms.

5. How it might be solved... Could all programmes go on the internet and be stored and accessed forever? Could there be no channels or central TV source like the BBC? Could you search for what you want, when you want it? Could TV now be social with interaction from your friends and family? Could Facebook play a major role in this new device? Could this new device incorporate TV, computer, DVD, games consoles etc

6. Who would benefit?... ....Everyone! Adults – search for what you want when you want it. (no more repeats) Teenagers – watch as much reality TV as you want...while interacting with friends TV companies – everyone viewing TV on the one device should provide TV companies with a rise in consumption. Broadcasters – same applies as TV companies. More viewers = more spending. Advertisers – Online & TV advertising converges.

7. Who would pay/value it?... TV Manufacturing Companies Manufacturing companies need a new device that will help secure their future. Internet Service Providers (ISP’S) ISP’s will value a new internet driven device as the added value will mean more customers will want internet access within their homes. Viewers What TV viewers want and need is the opportunity to watch content as and when they want to, share their experience with friends and interact with content as they watch. Users will both value and pay for having all this available on one device.

8. Could this go back to this

9. Laura Mullan “The Future of TV” Analysis – Week 9