1. Social TV, Forecasting and Innovation Why didn’t we foresee the rise of social TV? Presentation for the European Creative Business Network conference “IPTV and Beyond,” Bristol, March 2011 Colin Donald Director www.futurescape.tv
2.
3. 1. Social TV – transforming the medium of television
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27. 2. Social TV – a radical shift in power for the TV industry
28. Two-screen viewing and Internet TVs give social activity considerable influence over the television industry
51. Facebook CTO predicts “ We haven't seen tons of other industries as impacted as games by Facebook, and we think that the next big change is seeing the next few industries being disrupted by social platforms in the same way gaming has been.” “ It's probably going to be orientated around media or news, because they are so social. When you watch a television show with your friend, it's such an engaging social activity.” BBC interview with Facebook CTO Bret Taylor, 10 February 2011