Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.
14. Each innovation starts out with tremendous promise.
Prophets arise to claim that a new world has arrived. We
listen. We dream. We hope. We become disillusioned.
Finally, each innovation becomes integrated to the
methods and innovations that came before.
None is a panacea; all contribute to the whole.
QualBlog/ Jim Bryson
24. On the Rise
Programmatic TV Advertising
Programmatic Direct Advertising
Media-Embedded Merchandising
TV App Platforms
Augmented Reality
Transactional Ad Units
Ensemble Interactions
25. At the Peak
Automatic Content Recognition
Personal Cloud Entertainment Platforms
OLED TVs
Data-Driven Marketing
Social Media Analytics
Video Search
Internet Radio
Social Network Analysis
26. Sliding Into the Trough
Social Analytics
Social TV
Connected Televisions
Social Commerce
Digital Offers
Internet TV
Master Data Management
Over-the-Top Set-Top Boxes
Social Media Distribution
Enhanced E-Books
Mobile News Readers
Social Gaming
Digital Subscription Management
Online Video Publishing Platforms
Media Discovery and Recommendation Engines
27. Climbing the Slope
Addressable TV Advertising
Music Streaming in the Connected Home
Mobile Ticketing
Social Profiles
Dynamic VOD TV Ads
Mobile Advertising
Connected Portable Media Players
Socialcasting
Intellectual Property Rights and Royalties Management Software
Mobile Social Networks
Media Engagement and Viewability Metrics
28. Entering the Plateau
Rich Media on Demand
Consumer-Generated Media
Game Consoles as Media Hubs
Consumer Digital Rights
Management
Rich Media — Live Streaming
38. TV will therefore remain
a key financing source
for interactive content, even though it
sees it still as a marketing tool to
promote its traditional program grid, and
not as native content.
51. While we, interactive storytellers
and producers, finish our fall
into the trough of disillusions, we can
look forward to our climb on the slope
of enlightenment by diversifying our
platforms and partners.