Streaming technology has evolved significantly since the early 1990s. Popular streaming services today include YouTube, Netflix, Amazon Prime, and Hulu, which people use daily to stream videos, music, TV shows, movies, and live sports/concerts from their smartphones, tablets, computers, or connected TVs. While Netflix was once dominant in the US, increased competition from Disney+, Apple TV+, HBO Max, and others will likely lead streaming platforms to invest more in original content and could cause price hikes to sustain high-quality services. The future of streaming may include even more options for consumers but at higher subscription costs.

1. The Evolution Of
Internet
 Use of Technology by
consumers and its impact
on their lives

3. INTRODUCTION OF STREAMING
 It is impossible for us, as we are in the year 2020 to think without internet.
Internet has evolved a lot since its inception. A decade ago, I never thought
that I would one day stream music, videos and even television without
worrying about cable TV or radio. Today I stream Videos, music, television
shows, movies and even live sports and concerts via apps or different
streaming services.
 Streaming technology started in early 1990’s, and its since then evolved a lot.
While talking about streaming services; Youtube, Netflix, Amazonprime, Hulu,
Stan, Spotify are some of the examples which everyone in modern world uses
almost on daily basis.

4. Digital devices used for streaming
1) Whole family can sit together
and stream shows, live sports or
movies.
2) It’s a pocket streaming device,
Mobile can be used for personal
streaming
Most Common examples are
Television/Monitors, personal
computer/Desktop, Tablets and
mobile phones.

5. According to statista, 2018, people are becoming more and more “Netflix
friendly” in usa these days other platforms are left way behind.

6. How Consumers search for information
There are different options to search the information, the users can search the
information:
• On the search bar of the platform they are using. There is search bar in every
platform,
• Examples are: Roku TV, Apple TV, Android TV, Fire TV.
• You can search by : genre, Actors/directors name.

7. Continued…
Use a website on your computer or app on your phone:
Several websites and apps let you search what’s available on their website
and tells you exactly the price to rent or purchase that. Most of these websites
gives you free access on all of their videos if you subscribe them. Subscription
fee varies from platform to platform.

8. Consumer trends
Average Daily Time spent consuming and interacting with media.
Wearesocial, January, 2019.

9. Stats showing Audio and Video music streams between 2013 and 2019.
Statista, January, 2020.

10. Based on findings, it is clear that in todays era maximum users use paid / add free versions of streaming
music service.

11. Streaming games online is another activity users do apart from
streaming videos, songs Or any other content.

12. The market power player may currently be Netflix, but several competitors have recently
sprung up to give it a run for its money. HBO Now, Amazon Prime and Hulu are
well-entrenched in the market, but Disney+ and Apple TV+, both of which are scheduled
to launch later this year, are sure to take a bite out of the streaming industry.

13. FUTURE of Streaming platforms
1. Increased Competition: Netflix still remains number 1 but it is facing lots of
competition from its rivals like Hulu, amazon prime, HBO. Now, Disney is
planning to launch its own streaming service, and it’s likely that more media
companies will be fighting for space in the market in the near future.
2. Rate hikes: Customers are expecting to see 4K resolutions, uninterrupted
services and fresh new content on regular basis. For this they are willing to
pay more. Recently netflix has hiked their price and soon other competitors
will follow up.
3. Increasing demand of original content: in this competitive era all the
streaming platforms are focusing more and more on creating original
content. Companies are going to spend more on these movies and series,
Which means consumer will get plenty options to choose from as long as
he/she is willing to pay for it.

14. references
 https://www.pacetechnical.com/brief-history-streaming-media/ pacetechnical.com. [online].
Accessed on 23rd January, 2020.
 https://www.forbes.com/sites/chucktannert/2020/01/07/best-streaming-devices-how-to-cut-the-
cord/amp/ forbes.com. [online]. Accessed on 23rd January 2020.
 https://bgr.com/2020/01/15/best-shows-on-netflix-right-now-top-20-tv-shows-of-the-year/ bgr.com.
[online]. Accessed on 23rd January 2020.
 https://www.statista.com/chart/14559/americans-favorite-tv-platforms/ statista.com. [online].
Accessed on 24th January 2020.
 https://www.howtogeek.com/400516/how-to-search-all-streaming-services-for-a-movie-or-tv-show/
howtogeek.com. [online]. Accessed on 24th January 2020.
 https://wearesocial.com/au/blog/2019/02/digital-report-australia wearesocial.com. [online].
Accessed on 24th January 2020.
 https://www.statista.com/chart/14647/music-streams-in-the-united-states/ statista.com. [online].
Accessed on 25th January 2020.
 https://blog.hubspot.com/marketing/online-music-listening-preferences blog.hubspot.com. [online].
 Accessed on 25th January 2020.
 https://gadgets.ndtv.com/games/news/twitch-mixer-youtube-gaming-state-of-stream-report-2019-
stream-elements-league-of-legends-2154542 gadgets.ndtv.com. [online]. Accessed on 25th
January 2020.

15. References Continued…
 https://www.pymnts.com/subscription-commerce/2019/changing-video-streaming-services-market/
pymnts.com. [online]. Accessed on 25th January 2020.
 https://smallbusiness.chron.com/future-streaming-technology-63690.html
smallbusiness.chron.com. [online]. Accessed on 25th January 2020.