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Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
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Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
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The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
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Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
The global expansion of over-the-top (OTT) services has significantly driven the growth of various streaming companies. As the demand for Smart TV app development continues to surge, newer innovations, and advancements in Internet penetration, smart TV, mobile, and 5G infrastructure, are poised to further boost the streaming marketplace, with a particular emphasis on producing original content. Nevertheless, several Smart TV app development firms in the market offer an impressive platform that engages consumers with larger screens, providing an exceptional viewing experience. Additionally, these apps offer users enhanced surround sound, resulting in favorable adoption rates, especially in the wake of the pandemic.
Exploring IPTV Trends: A Comprehensive Analysis of the Evolving LandscapeXtreamehdtv
In recent years, Internet Protocol Television (IPTV) has gained immense popularity as a preferred mode of consuming television content. IPTV allows users to stream television programs, movies, and other media content over the internet, offering a personalized and interactive viewing experience.
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Hepto Technologies is one of the leading OTT App Development Companies in USA that have a dedicated team who will take your enterprise to the next level with our excellent OTT App Development Services.
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Video Services: Customer Experience in the Fast-Evolving Digital SpaceCognizant
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Building an agency fit for the multi-screen world 2012tomchapman
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace. Here I explore the benefits of developing digital content for multiple-screens.
Visual content is the centerpiece of your brand's world across online paid, owned, networked and borrowed media.
In this briefing I explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
I also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content I've developed with the team.
Understanding Always On Content Marketingtomchapman
This presentation discusses the topic of ‘always on’ and the need for brands to supply constant, relevant content to their communities.
‘Always on’ generates a feeling with the consumer that sparks recognition, and when utilised correctly over time, it begins to create loyalty. Real time marketing content is the latest approach to engaging consumers with an initial impression that resonates with them enough to follow the story to the end. So the ability to ride your marketing wave successfully means you must simply be prepared to be relevant, and ensure that ‘always on’ firmly forms the foundation of your approach.
Interactive Technology & Marketing In 2012tomchapman
We all are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition, face detection, eye tracking, thought and smell. All of these available interactions will have a profound impact on the way people interact with technology, so much so that in the not too-distant future, we will interact with technology in the same way we interact with each other – naturally!
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
If you are responsible for your brand's digital marketing strategy and would like to understand more about social network marketing and the hot topic of engagement marketing, the key findings from this report combined with Tom Chapman's social network marketing concept map will enable you to identify and build a social network marketing strategy for your brand.
Social network marketing, engagement marketing and brandstomchapman
Slide deck of report 'Social network marketing, engagement marketing and brands' presented to London Business School, February 2009. Full report can be downloaded from www.socialnetworkmarketinguk.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. Introduction
People are still watching a tremendous amount of
linear television. All down to great content.
Source BARB 2011
Weekly hours of TV viewing, all in the UK aged 4+
4. Introduction
But, there are some challenging trends we need to
be prepared for…
Clear shift in behaviour from the youngest audience. Competition
from games and social media has taken away the time share of linear
TV
Weekly hours of TV viewing, all in the UK
Source BARB 2011
5. Introduction
Television is the next industry ripe
for
disrupt
92% of UK homes with televisions are digital
The TV is a device that is still not fully interactive
6. Introduction
Connected TVs and smart media on the rise
By 2015, some 500
million TV sets
worldwide will be web-
enabled, either as a
default option or
supported by a
set-top box
Source: InStat 2011
7. Introduction
Huge market penetration of smart devices
50.3% of UK population own a smartphone
Source: Kantar Worldpanel 2012
12% of UK population own a tablet
8. Introduction
Simultaneous use of Internet and TV is increasing
Device owners in the U.K. logged heavy
usage for tablets (80%) and smartphones
(78%) while watching TV
Source: Nielsen 2012
9. Introduction
Natural user interfaces are changing the way we
interact with screens
Our smartphones & tablets are already
filled with sensors -
GPS, accelerometers, compasses, light
meters, voice activation and more
10. Introduction
Online video audience is growing
Online video reached 34 million UK internet users in January 2012,
representing 80% of the total UK internet audience
Source: ComScore 2012
11. Introduction
Cloud storage and distribution allows for TV
anywhere
With nearly limitless storage,
consumers and broadcasters can
access content from any Internet
connected device
Introduction
14. Introduction
TV disruptors taking advantage of data
Explosion in the volume of data surging
round our digital ecosystem from
developments in technology. Analysis of TV
broadcast data is incredibly valuable to both
broadcasters and advertisers
Introduction
15. IntroductionIntroductionIntroduction
Disruption = Opportunity
As the internet crashes over the TV industry, it will deliver more
power to the consumer in terms of what you watch, when you
watch it, where you watch it and how you pay for it
TV as we know it today will evolve into a
Super Medium boasting a host of new
viewing qualities
16. Introduction
TV Today / TV Tomorrow
Today Technology Enablers Tomorrow Opportunity Trend
Broadcast Internet Narrowcast – web adds new layer e.g. social - connection
with friends and family
More opportunity for distributors and service innovators. Not reliant on satellite
or cable distribution as web is the distribution channel for TV
Connected TV
Stationary TV set Mobile, tablets, broadband, Wi-Fi, 4G, OLED Dynamic TV anywhere Video on demand, advertising, creativity and strategy for multiple devices.
Future OLED walls - more immersive
Mobile TV
Immersive TV
Network/Studio controlled Content Internet, smart devices, HTML5, cheaper video
production, apps, cloud storage
Content produced by anyone (brands/individuals) Many content owners able to tap into global audience Video on Demand
Disruptive Business
Pay TV Internet, smart devices, HTML5, cheaper video
production, apps, cloud storage
Subscription TV Brands develop apps for users to subscribe to.
Cuts out networks as distribution is direct to user.
Video on Demand
Disruptive Business
Programmed TV Internet, smart devices, intelligent algorithms, semantic
web
Personalised TV Service innovators developing platforms to produce TV playlists, interest
graphs, social recommendations, celebrity TV playlists
Content Discovery
Disruptive Business
Limited On Demand Content Internet, smart devices, intelligent algorithms, semantic
web, HTML5, cheaper video production, apps, cloud
storage
Unlimited content - open archive – linked to personal TV
profile
Think Spotify, Netflix, iTunes for OTT TV content all based on your interest and
social graphs
Video on Demand
Content Discovery
Disruptive Business
Broadcast quality Internet, smart devices, HTML5, cheaper video
production, apps, cloud storage
Variable quality Users will view content of differing production value. Opens TV up to national
and local businesses
Video on Demand
Content Discovery
Disruptive Business
Demographic targeted advertising Internet, smart devices, intelligent algorithms, semantic
web, data, thought, voice and gesture control
Interest targeted advertising If user has a profile account linked to TV we can collect data based on interest
graph and personal profile. Ads can be targeted by individual / household
rather than region
Big Data
Disruptive Business
Limited Interface Smart devices, thought, voice and gesture control Expanded interface Service innovators to develop apps that incorporate natural interface.
Marketing campaigns incorporating natural language
Immersive TV
Disruptive Business
Standard Broadcast Format Smart devices, thought, voice and gesture control Participative TV Immersive experiences for television programmes and fitness. Viewers
networked become part of programme. Marketing campaigns cross device.
Immersive adverts
Immersive TV
Transmedia
Disruptive Business
30 Second Ad Internet, smart devices, intelligent algorithms, semantic
web, thought, voice and gesture control, augmented
reality, holographic
Varied length - Multi-platform, immersive ad campaigns Ads incorporate participative game play, video stories themselves Immersive TV
Disruptive Business
Entertainment / News Internet, smart devices, intelligent algorithms, semantic
web, thought, voice and gesture control, augmented
reality, holographic
Gaming, Shopping, Immersed in action, new television
formats
AR shopping. Products beamed as holograms to experience. Embarrassing
bodies can be done with users at home with doctor in real-time
Immersive TV
Service TV
Disruptive Business
T-Commerce Service TV
Immersive TV
Disruptive Business
Today Technology
Enablers
Tomorrow Opportunity Trend
Standard
Broadcast
Format
Smart devices,
thought, voice and
gesture control
Participative TV Immersive experiences for
television programmes and
fitness. Viewers networked
become part of programme.
Marketing campaigns cross
device. Immersive adverts
Immersive
TV
Transmedia
Disruptive
Business
17. Introduction
This presentation focuses on five topics
considering the future of TV
• Content Discovery
• Next Generation Video
• Screened Interactions
• Science Fiction TV
• Disruptive Business
19. Content Discovery
Surfacing content on TV is outdated
Switching between online, TV, and stored content is frustrating
Because content lives in various places, we need a better solution to access
it
20. Content Discovery
Content discovery on TV is beginning to replicate
how we search and discover content on the web
Service innovators and digital natives such as
Google/Microsoft/Apple/Facebook are now getting involved in the TV arena
They are looking at ways to apply the web behaviour of discovering and
sharing content to TV viewing
Facebook frictionless sharing • Amazon recommendations • Twitter trending topics • Google
search
21. Content Discovery
Content discovery today
Discover trending programmes via Tweet TV or companion apps such as
Zeebox
TiVo recommendations
Connected TV app hubs
Connected TV navigated search function
VoD Highlights & Don‟t Miss & Most Popular
22. Content Discovery
Content discovery tomorrow
Innovative interfaces - developers and hackers have already developed
recommendation interfaces for connected TV‟s
Source: Capablue - Astra Recommends
23. Content Discovery
Content discovery tomorrow
Spotify or iTunes for TV
Influencers can build playlists (packages) of programmes to watch that
week which viewers can follow
Playlists will be created by viewers of VoD and shared amongst friends.
Interest graph for TV - You can pin programmes you have watched and
share.
24. Content Discovery
Face detection in the future will serve up recommended content based on
who is sitting in front of the screen
Content discovery tomorrow
25. Content Discovery
Discover bite-sized content with more ease. Viewers have access to content
of varying length e.g 3 mins,15 mins
Opportunities for brands to become publishers of VoD wrapped up in apps
for Connected TV‟s
Content discovery tomorrow
26. Content Discovery
Intelligent content - algorithms will recommend content based on past
programmes viewed. It will learn your habits so if you watch Eastenders
every weekday at 8pm then it will recommend content around this window
TV will be linked to your calendar and will schedule events and programmes
to remind you of viewing
Content discovery tomorrow
28. Next Generation Video
UK Video Viewership
80% of the total UK Internet audience (34M users) watched 8.4
billion videos which accounted for 58.8 Billion minutes in Jan 2012
[source comScore]
That‟s an average of 247 videos per viewer
29 hours of content per month per viewer
With the current average linear TV consumption standing at around
20 -30 hours per week, online video consumption is ADDING 25% to
that total.
29. Next Generation Video
In the last 14 months the UK online viewership has reached
saturation with 0% growth (November 2010 = 34.7M UV; June 2011
= 33.7 UV; Jan 2012 = 34M UV) [source comScore]
However time spent engaging with videos (i.e. watching them!) has
continued to increase by 42% [source comScore]
Although video consumption is up, YouTube‟s market share
measured at November 2010 and January 2012 remains around
46% [source comScore]
UK Video Viewership
30. Next Generation Video
Tablets and Connected TVs are starting to see material uptake (the
BBC iPlayer tracking +596% and >1000% year on year respectively)
as the primary screen for watching connected video.
The UK BBC iPlayer tracked 23 Million request via Mobile devices
(phone + tablets) in Dec 2011 – 12% of all requests made that
monthly [source BBC Press]
Mobile (including tablet) video consumption is expected to grow
(globally) past 690 Billion minutes by 2015 [source PR Web]
UK Video Viewership
31. Next Generation Video
When Machinima launched the Mortal Kombat series, we saw millions and
millions of viewers coming weekly to the series – from around the world,
and beat the ratings of many very well established shows. This trend
means we can expose new series, or re-ignite existing ones, in front of a
massive, targeted and global audience, instantly.
New video content networks keep popping up
32. Next Generation Video
Brands as TV content producers and publishers
NewYork Times app which serves up video content on news stories.
Red Bull as a brand that creates hours and hours of programming
for both TV and websites and is one of the biggest brands on
Facebook, with some 10 million followers
Majority of brands are not looking to
monetise their TV apps to begin with, rather
use them for halo effect
Huffington Post to launch live streaming
network
M&S TV http://www.capablue.com/case-studies/ms-tv
33. Next Generation Video
More opportunity for OTT (Over The Top) TV
Xbox, TiVo and Connected TV‟s all offer app hubs for viewers to
access video content
34. Next Generation Video
Technology for video distribution is
evolving at a rapid rate
Cloud based video distribution allows every device to access content
Video content can be served to every browser via one format
35. Next Generation Video
Shared video viewing experience
Co-viewing experience allows you to watch a video in sync with your friends
MTV Under The Thumb app connects with Facebook chat, so the „shared
experience‟ is shared across multiple locations in an on-demand video
environment
40. Screen Interaction
Synchronous
On TiVo you can pause a recorded show. If you are then mobile you
can pick up where you left the show. This requires content to be
stored in the cloud. Think Amazon Kindle
42. Screen Interaction
Complimentary
Application is more for games. Could be done for TV
poker game, if you have an iPhone you can create a TV
app that dishes out cards to your iPhone and you
communicate back to the screen
46. Science Fiction TV
Video Calls via TV
Talk to friends and family from the comfort of your own living room on
HDTV
47. Science Fiction TV
TV controlled by thought
Imagine a future where channels can be changed and volume
controlled with mere thought
48. Science Fiction TV
Emotional response to content
Combining and visualising users emotions, reactions and eye
tracking when testing any digital content or product
50. Disruptive Business
Global launches for TV series
Fox‟s „Touch‟ launched across 100 countries on the same day with a
global sponsorship, marketing and advertising partner
This may be the business of the future. “We are definitely getting more and more questions” from clients, she said. Automotive
marketers, who typically launch vehicles around the world over a course of a few months, could also be potential customers
“It‟s the only way to think about the future in the marketing and distribution of content,”
- Liz Dolan, chief marketing officer for Fox International Channels
51. Disruptive Business
Integration of broadcast, online and applications
Cable and satellite TV provide hundreds of channels already. Add online
content/apps and the choices increase exponentially
No boxes, no cables, just one remote and access TV anywhere
As a result TV now provides everything users want in a TV
53. Disruptive Business
New TV formats
New formats for shows and variations of interactive games made
possible by gesture and voice control. These formats should be
adopted by advertisers
Interactive television Complimentary Web series
TV and video driven by
the community
The best in class TV shows will combine their
DNA with „people add value‟ principle of Web
54. Disruptive Business
TV data and analytics
Accurate analysis requires sound methodology, leading technology
and the right amount of human filtering and editing to reveal the
value of a television show‟s audience in social media.
55. Disruptive Business
Highly targeted advertising
Enormous waste coverage in traditional TV advertising. By contrast,
Connected TV allows for much more precise forms of commercial
communication, tailored to the user‟s interest profile. Increased precision will
not only delight advertisers, but also viewers
Facial recognition
56. Disruptive Business
Device aware advertising
Monetise video content across any connected device
50% of traffic to videos will be generated by non-PC devices in 2013
Source: TBC