Digital Must Dos For 2010


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Using internet marketing to reach your customers. Without an internet presence in business today, you risk becoming obsolete. Learn about the top absolute "must dos" for internet marketing this year.

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Digital Must Dos For 2010

  1. 1. Digital “Must Dos” for 2010<br />Using Internet Marketing to Reach Your Customers<br />March 2010<br />
  2. 2. “When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page.”<br />Bill Clinton<br />
  3. 3. Without an internet presence in business today you risk becoming obsolete<br />Being online effectively will bring customers to you (or your website)<br />But what if you’ve got a website and no-one knows about it? <br />
  4. 4. 18.3 million households in the UK (70 per cent) had Internet access in 2009. <br /> This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006. <br />
  5. 5. What is Internet Marketing?<br />
  6. 6. It’s…<br />Your website<br />Distributing news online<br />Social networking<br />Online advertising<br />Email marketing<br />Search Engine Optimisation<br />Viral marketing<br />Mobile marketing<br />
  7. 7. It’s more measurable than many traditional marketing methods<br />It’s very cost effective<br />Your customers are already there - using the internet to find information, research before they buy and to buy.<br />
  8. 8. In 2000 there were 360,985,492 internet users worldwide<br />In 2009, there were 1,733,993,741<br />52% of Europe’s population is online and 72% of North America<br />
  9. 9. What Are the “Must Dos”?<br />Your website<br />Distributing news online<br />Social networking<br />Online advertising<br />Email marketing<br />Search Engine Optimisation<br />Viral marketing<br />Mobile marketing<br />
  10. 10. “Must Do” No. 1. Your Website<br />
  11. 11. Why is it your most important marketing tool?<br />All internet marketing leads back to your website<br />It’s your shop-window and your brand<br />You’re looking for some sort of conversion…<br />…so landing pages are critical.<br />
  12. 12. good<br />
  13. 13. Bad<br />
  14. 14. Ugly!<br />
  15. 15. How do people find your website?<br />Do you know?<br />
  16. 16. Website Priorities<br />Get Google Analytics or similar<br />Domain name – important for SEO as well as branding<br />What are the words people use to find your product or service (keywords)?<br />Will it work in all browsers (including mobile)?<br />Does it reflect your brand?<br />Is it up to date?<br />
  17. 17.<br />
  18. 18. “Must Do” No. 2Social Networking<br />
  19. 19. Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.<br />Nielson Report March 2009<br />
  20. 20. Facebook now has more than 400 million users globally (61million UK)<br />LinkedIn has 60mm users worldwide (3 million UK)<br />Twitter has 75 million users<br />YouTube gets 300 million visitors per month worldwide<br />
  21. 21. Why Use Social Networks?<br />Promote interaction and openness<br />Build a community around your product/service<br />Put a human face on your business<br />Chance to share other rich media such as video<br />Links back to your website<br />
  22. 22. Social Networks for Business<br />Twitter (offers, events, news, topics)<br />Facebook Fan Pages (competitions, products, customer comments, events)<br />LinkedIn (connecting with other business people, demonstrating expertise)<br />Blogs (expertise, tell a story, insight)<br />YouTube (viral marketing, demonstrating, testimonials and reviews)<br />
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  26. 26. Tips<br />Think about what’s interesting for your customer, not you<br />Once you’ve started, don’t stop! They must be kept up to date<br />Blogs preferably weekly, daily if you’ve got a lot to say<br />Twitter – daily<br />Facebook, LinkedIn at least monthly, preferably weekly<br />YouTube – as and when<br />
  27. 27. “Must Do” No. 3Email Marketing<br />
  28. 28. Why use Email marketing?<br />
  29. 29. More reasons…<br />Low cost<br />Easy to personalise<br />Can be interactive<br />Tracking statistics<br />Can segment lists<br />Can automate eg order confirmation<br />Sign up boxes to collect addresses<br />
  30. 30.
  31. 31. Great for:<br /><ul><li>Calls to action
  32. 32. Reminding people you’re there
  33. 33. News
  34. 34. Information</li></li></ul><li>According to the Direct Marketing Association, $1 spent on email advertising was shown to return between $45 and $51. <br />A typical direct mail piece is opened by 4% of its audience, while open rates for email often approach 40%.<br />
  35. 35. “Must Do” No. 4Search Engine Optimisation(SEO)<br />
  36. 36. Why?<br />There’s no point having a website if nobody can find it!<br />SEO gives your website a better chance of being found by the search engines for searches relevant to your content<br />Which means you’ve got a better chance of appearing on the first page of search results<br />
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  38. 38. SEO Benefits<br />Organic results are trusted more than paid for advertising<br />It’s free<br />70% of searchers only look at organic listings<br />
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  41. 41. SEO Basics<br />Good content<br />Optimised page titles, descriptions and text<br />Keywords and key phrases <br />The number and type of links to your website<br />Get listed on Google Local Business Centre<br />
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  43. 43. And finally…Can you reach your customers with viral marketing?<br />
  44. 44. Created by:<br />
  45. 45. Thank you<br />Karen McNulty<br />Media Matters<br />