Publishing Technology CEO, George Lossuis' presentation to the International Publishers Forum in Beijing. Where is publishing going?

1. Beijing 2011 International Publishing ForumWhere is publishing going? August, 2011

2. Our 400+ customers are very diverse Beijing 2011 International Publishing Forum Association for Vascular Access

3. 400m Harry Potter book orders Beijing 2011 International Publishing Forum

4. The first period of seismic change in centuries Beijing 2011 International Publishing Forum Bi Sheng Wang Zhen Johannes Gutenberg Tim Berners-Lee Amazon, Yahoo, Microsoft Google, Baidu, Apple 1045 -1460 1995 – 2011 Change Time

5. Opportunity - Reasons to be cheerful Beijing 2011 International Publishing Forum Demand is increasing Almost 40% of those who prefer to read e-books on dedicated e-readers such as the Kindle or NOOK report that they are increasing their purchases of e-books while only 25-27% of those consumers are reducing their purchases of hardcover and paperback books. “Consumer Attitudes Toward E-Book Reading: VOLUME TWO (Report 1 of 4)”. BISG Readers of your fragmented content Reading more Content available Book readers

6. Three Key Challenges The Demand Chain is Getting Demanding Internet retail transformation E-tailing the E-content New challenges for Publishers The Container is Getting Complicated Fragmented and de-constructed content E-books are not Books Devices The World is Getting Smaller Globalization & Territoriality New Competitive Entrants Beijing 2011 International Publishing Forum

7. It is not about which devicethey all matter Beijing 2011 International Publishing Forum Many Billions Billions Millions Usage and preferred content will vary according to device

8. Changes emphasise need for Business Creativity Beijing 2011 International Publishing Forum

9. Beijing 2011 International Publishing Forum What, Who, How and how fast? Who to? If the guiding philosophy behind the traditional system of social insurance could be described as "We're all in it together," the philosophy behind Bush's Ownership Society seems to be, "You're on your own." What are we selling? Chapter 2: Values The Administration argues that the stock market can provide individuals a better return on investment, .... But individual investment decisions will always produce winners and losers. What would the Ownership Society do with the losers? Chapter 5: Opportunity Chapter 7: Race That doesn't mean we shouldn't encourage individuals to pursue higher-risk, higher-return investment strategies. They should. It just means that they should do so with savings other than those put into Social Security. How? Speed of demand change

10. Focus of publishers needs to change Creative awareness of consumption opportunities Understanding your content The flexibility of your content Being able to collect, group and model your customers & consumers Broadening your audience interaction to include the consumers Modelling content & business rules to create a product being requested by the consumers Speed of delivery of product and low cost experimentation that allows you to be wrong sometimes Beijing 2011 International Publishing Forum

11. What does Publishing Technology do? Online Solutions Sales & Marketing EnterpriseApplications Online research portal Online publishing platform Digital asset exploitation Research services Marketing services Sales representation and content sales Customer Service & Fulfilment Software to manage the publishing enterprise Supply chain and fulfilment applications Beijing 2011 International Publishing Forum

12. Publisher Services Worldwide Paris Oxford Bath Beijing Cambridge Somerset Sydney São Paulo New Delhi © 2011 Publishing Technology plc Publishing Technology Services for Publishers - Office Locations v08 June 2011 Build Variant Beijing 2011 International Publishing Forum

13. Thank you Beijing 2011 International Publishing Forum