Indravadan Modi, known as the "medicine man of India", founded Cadila Pharmaceuticals in 1951 in Ahmedabad, India. He pursued a degree in pharmaceuticals and fine chemicals. His son, Dr. Rajiv Indravadan Modi, is now the Managing Director and Chairman of Cadila Pharmaceuticals. Dr. Modi has advanced degrees from prestigious universities. Cadila Pharmaceuticals was founded with only Rs. 25,000 and now operates in 85 countries. Indravadan Modi faced challenges when the company split but was able to rebuild it with his son into a major pharmaceutical company.

1. The medicine
man of India
Presented by :
Rohit Patel
M.Pharm MBA – Quality Assurance
Roll No – Q003

2. Profile
• Founder of Ahmedabad-based Cadila
Pharmaceuticals, Indravadan Modi, better
known as the medicine man.

3. AcademicBackground
• He pursue a B.Sc.(Tech.) degree. At that
time he was offered scholarship to study
Food Technology but he did not care for
scholarship and he took admission in
Pharmaceuticals and Fine Chemicals
from UDCT, Bombay.

4. Dr. Rajiv Indravadan Modi
• Dr. Rajiv Indravadan Modi, Ph.D. has been the
Managing Director and Chairman of Cadila
Pharmaceuticals Ltd. since 1995.
• He obtained a Ph.D. in Biological Science from the
University of Michigan, Ann Arbor, USA.
• He obtained his M. Sc. in Biochemical Engineering
from University College, London and B. Tech. in
Chemical Engineering from Indian Institute of
Technology (IIT), Bombay, India.

5. Dr. Rajiv Indravadan Modi
• Dr. Modi serves as Managing Director of Casil Industries Limited.
• Dr. Modi has been a Director of Novavax, Inc. since 2009.
• He serves as a Director at Targeted Microwave Solutions Inc.
• He has been an Independent Director of Gujarat Alkalies and Chemicals
Limited.
• He is a member of many prestigious organizations and associations like
• The New York Academy of Sciences, USA;
• Genetic Society of America, USA;
• American Society for Microbiology, USA;
• Industrial Biotechnology Task Force, New Delhi;
• Indian Chemical Engineer, India;
• Council of Scientific & Industrial Research (CSIR)

6. About Cadila
• Founded by the Late Mr. Indravadan Modi,
Cadila Healthcare is a global healthcare group,
providing total healthcare solutions ranging
from formulations, APIs, animal healthcare to
cosmeceuticals.
• One of the top Pharma companies in India.
• Cadila healthcare is supported by a team of over
7000 people worldwide and is headquartered at
Ahmedabad , Gujarat.
• It is an innovative, global pharmaceutical
company that discovers, develops, manufactures
and markets a broad range of healthcare
therapies.

7. • Indravadanbhai started his career by joining Khandelwal Laboratory as a
chemist. By this time his schoolmate Ramanbhai had completed B.Pharm.
from LMCP, Ahmedabad.
• Indravadanbhai proposed to Ramanbhai to jointly establish a small
pharmaceutical company. Both of them came to Ahmedabad and started
Cadila in 1951 in a three-room based rented bungalow at Azad Society.
• They both had a balance of Rs.25000/ with each at that time. Their
resources were scarce, but they were more than made up for by firm will
and determination. Initially while running Cadila in a bungalow, they
could not afford big staff and hence Indravadanbhai’s wife Sheelabahen
would help him pack medicines.
• Indravadanbhai was a manufacturer, marketing man and delivery man all
rolled in one. Everyday he would go on a bicycle to deliver medicines.

8. Challenges Faced
• The company that was established in 1951 split in 1995, leaving
Indravadanbhai with barely 2% staff strength.
• The man was faced with the challenge of starting it all over again in
the seventh decade of his life. With his son Rajeev beside him
Indravadanbhai lost no time and started all over again.
• During his second innings, he was forced to take loans at the steep
interest rate of 27%, but this too could not deter him.
• And today,Cadila Pharmaceuticals manufactures and sells
finished formulations and active pharmaceutical ingredients
(APIs) in 85 countries.
• Cadila Pharmaceuticals has its formulation manufacturing
facilities at Dholka, Gujarat (India); Samba, Jammu (India) and
at Addis Ababa, Ethiopia. The 2 API manufacturing facilities are
located at Ankleshwar, Gujarat.

9. • Mr. Modi became President of Ahmedabad Management Association
(AMA) in the early nineties.
• Mr. Modi has often been felicitated. The prominent among them include
Express Pharma Pulse Life Time Achievement Award, Gujarat Chamber
of Commerce & Industry’s Life Time Achievement Award. In January
2008, the Hon.
• Under his mentorship Cadila Pharmaceuticals featured amongst the ‘Most
Trusted Companies of 2008’ by Sara Media and Zee Business for ‘highest
degree of accounting transparency and fair dealing to stakeholders during
2008’.
• He also figured in the ‘Gujarat Glories Power People 50’ a coffee table
book released on the occasion, lauding his endeavours for being
‘instrumental in the economic acceleration of the state and country’s
economy.’

10. ,
 He received Life Time Achievement Award by All India Medical
Association for his excellent contribution in the field of Indian
pharmaceuticals, entrepreneurship and invaluable services to
community.
 Mr. Modi has also been honoured by Indian Drug Manufacturers’
Association for his priceless contribution to the pharmaceuticals
industry.
 He received “Life time Achievement Award” on the occasion of 3rd
Annual Pharmaceutical Leadership Sumit by Pharmaceutical Leadership
(Pharma Magazine) at Mumbai in 2010 and figured as “The Legendry”
in the coffee table book by Bhaskar group in 2011.
 He headed the Indian Drug Manufacturers Association and was Vice-
president of CHEMEXCIL.