consumer behaviour analyses

1. ITC. Touching your life. Everyday Imperial Tobacco Company of India Limited (ITC). Presented By:- AshwaniGarg Abhishek Chopra GauravSatia SumantAsthana

2. About ITC Incorporated on August 24, 1910 India’s premier privates sector companies with a turnover of US $3Billion Market Capitalization of nearly US$10 Billion in 2004 Ventured into packaged and branded food business with “Kitchen Of India” (KOI) in Aug, 2001 and launched “Ashirwad” brand in 2002. In June, 2003 entered into convenience food market with the launch of “Ready to Eat Meals” (RTEM) Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY”

3. Hotel Branded Apparel Cigarettes Stationery Incense Sticks Packaged Foods Personal Care Paperboards Safety Matches Information Technology Agricultural Industry

4. Some of the premier brands of ITC

6. Factors Prompted for ITC to Enter Convenience Food Market

8. USP

9. They started using retort pouches for sterilization process happening.

11. Aluminum Foil

12. Nylon

14. Major Competitors MTR (Convenience Food Company) Aakriti Foods Hindustan Unilever Ltd. Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries Godfrey Phillips India Ltd. Golden Tobacco Limited