Parle Products is an Indian manufacturer of biscuits, confectionery, and snacks that was founded in 1929. It has over 50 products in its portfolio including iconic Indian snacks like Parle-G biscuits and Melody chocolate. Parle targets both primary and secondary markets in India and is known for its quality products. The document discusses Parle's milestones over decades, product mix, breadth and depth of offerings, and applies the BCG matrix and product life cycle concepts to Parle's portfolio.

1. Introduction
Parle Products
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Overview
● Milestones- decades of Progress
1929
1939
1949
● Some facts about Parle
● Quality
● Target market
1) Primary market
2) Secondary market
1974

2. Parle Product’s
Biscuits.. Confectionery.. Snacks
• Parle-G
• Krackjack
• Hide n Seek
• Magix
•Manaco
• Kreamz
• Milk Shakti
• Parle Marie
• Melody
• Kismi Gold
• Mango bite
• Kacha Mango bite
• Orange Candy
• Poppins
• Kismi Toffee
• Mazelo a
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Parle Wafers
Musst Bite
Jeffs
Cheesling
Musst tix n Musst Chips
Sixer
Sixer Zeera
Full Toss

3. Product Mix
Decision

4. Parle Product Length
PARLE has 51 different products in its product line.

5. Parle Product Width

6. Parle Product Depth
BISCUITS
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GLUCOSE BISCUITS
KRACK JACK
KRACK JACK TIL-GOOD
MONACO REGULAR
MONACO 4 IN 1
MONACO JEERA
MONACO METHI
MONACO ONION
FUN CENTRE CHOCOLATE
CREAM
FUN CENTRE PINEAPPLE CREAM
FUN CENTRE ELAICHI CREAM
HIDE & SEEK
MARIE CHOICE
ORANGE CREAM
MAGIC CHOCOLATE
MAGIC CASHEW
CRUNCH-MUNCH KAJU BADAM
CRUNCH-MUNCH TUTTI FRUTI
MANGO BITE CHEESLING
JEFFS / SIXER
CRUNCH MUCH CHOC./ELAICHI
SWEETS
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MELODY
KISMI GOLD
MANGO BITE
MAZELO
GOLGAPPA
KISMI TOFFEE
KISMI BAR
MELODY SOFTEE
2 IN 1 ECLAIRS
ORANGE CANDY
KACHHA MANGO BITE
XHALE
PARLE LITES
POPPINS
SNACKS
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MUNCH ON SNACKS!
MUSST BITES
SIXER
SIXER ZEERA
JEFFS
MUST CHIPS
MUSST STICKS
MONACCO SMART CHIPS

7. BCG Matrix

8. Product Life Cycle…!!!

10. Conclusion