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ITC Sunfeast: Sales and Distribution
This document discusses ITC and its Sunfeast biscuits brand. It notes that ITC is a reputable $18 billion company that launched Sunfeast in 2003, which has seen 53% growth and over $1 billion in turnover. It then covers Sunfeast's product categories and competitors. The document outlines ITC's organizational structure, recruitment process, distribution channels, and key factors like credits, margins and promotions. It describes ITC's FIFO distribution system and support provided to retailers. Finally, it discusses observations like food products requiring daily availability and supply, and companies differentiating distribution to gain advantage.
