The document outlines the key components of a kickoff meeting for launching a new product called Dr. Reeves, which will write term papers for college students. It discusses preparing for the meeting by assembling a team and assessing risks. An overview of the product explains it will write papers based on a student's thesis in various styles. Data on the market size and competitors is provided, along with sample features, milestones, and the project team structure. A sample agenda for the kickoff meeting is also included.

2. Setting Up for
Success:
The Kickoff Meeting
Katie Guernsey
Senior Product Manager - Fullscreen Media
kitelaunch@gmail.com

3. What is a Kickoff Meeting?
● Inspirational
● Strategic
● Galvanizing
Note: Consulting vs. in-house

4. Audience Engagement
● Set the scene and rules of engagement
● Establish your presence
● Speak to the various roles in the audience
● BRING THE FUN
http://goodkickoffmeetings.com/

5. Pre-Kick Off Prep
1. Assemble the kickoff
team
2. Figure out strategic
purpose
3. Assess the risks
4. Socialize the presentation
5. Invite key stakeholders

6. Project Overview - Personal Paper Writer
BrainNoodle, a large search engine company, is launching a new
product aimed at college students called Dr. Reeves. Dr. Reeves is an
application that will write term papers for any discipline, at any page
length, for a monthly subscription.
A customer simply has to write a thesis statement and the application
will develop a well-written paper, in a unique style and voice.
BrainNoodle will leverage its search technology to drive the thesis
research and argument. They will release on a natural language
processing platform called Yak Yak.

7. Data Points

8. Market Insights
There is an estimated
40 million students
enrolled in secondary
and college schools
1B High School Papers
1.8B College Papers

9. Competitive Landscape
Current products are
limited to:
● Abridged notes
● Contract-to-Hire
● Classmate bribes
● Fraternity and sorority
libraries

10. Product Benchmarks
15 teachers
scored essays in a
controlled test.
“How to be a
Product Manager”

11. Business Goals

12. Product Goals & Principles

13. Design Principles

14. High Level Feature Set
Core Functionality Enhancements Add- Ons / Upsells
Thesis Statement Anti-Plagiarism
Guarantee
Image, Graph and
Chart Package
Page Length Custom Voice Language Package
Citations Writing Style Options

15. Milestones & Timeline

16. Timeline
By Amanda Mickela

17. Project Team Leads
1. Project Management
2. Product Owner
3. Product Design
a. UX
b. Visual
4. Data Science & BI
5. Engineering
a. Mobile
b. Web
c. API

18. Next Steps

19. Appendix: Another Graph

20. Appendix: Sample Kickoff Agenda
1. Opportunity Overview
2. Data Points
a. market insights
b. competitive landscape
c. product benchmarks
3. Business Goals
4. Product Goals and/or Principles
5. Design Principles
6. High Level Feature Set
7. Milestones and Timeline
8. Project Team Leads
9. Next Steps
10. Appendices

21. Now it’s really over. Thanks!