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2017 Spring SourceCon:
Key Presentation Slides
Compiled by Susanna Conway
@ohsusannamarie
AND
56%
of recruiters expect their
hiring volume to increase
in 2017
90%
of professionals are open
to new opportunities
Focus on your
Total Addressable Market (TAM)
High
HighLow
Brand Affinity
Hard + Soft
Skills
1:Many
1:1
1:Many
1:Many
85% of multinational corporations believe diversity is
crucial to innovation in the workplace.
● Companies with gender diversity
outperform less diverse companies by 15%
● Companies with ethnic diversity outperform
le...
● Survey Monkey
● QZZR
● Facebook
● LinkedIn
● Professional Hubs
● Quora
● Reddit
● ...ASK!
JOB ADVERTISEMENTS
SECOND
Put your ad through Textio. No ad?
Your email, message, whatever…
Unitive can help you select a
...
MATCHING
67% of active and passive
job seekers admitted a
diverse workforce was
important to them when
evaluating companie...
CONTENT INCLUDES
● Resource List
● Ratings
● Hidden Thought
● Research
Focused
● Series
● Product Spotlight
● Mini Case St...
CONTENT INCLUDES
● Newsjacking
● Pop Culture Tie In
● How To (at least 3
steps)
● 10x (long as HEEEELL)
● Example (at leas...
CONTENT INCLUDES
● Tear sheets
● Listicles
● Diaries
● Infographics
● One Graphic
● Diagram
● Meme
● Posters
● Comics
● Ca...
REPURPOSE IT!
http://booleanblackbelt.com/2012/12/diversity-sourcing-boolean-search-strings-for-linkedin/
Trendscouting is the new competence of a recruiter who
lives and represents the innovative image of the company
Deutsche B...
With our market and performance analysis
team, we spot trends and evaluate the impact
of our measures
Deutsche Bahn AG | T...
The evolution of sourcing data
• Getting correct information was our challenge in 2002
• Sourcing and gathering informatio...
The Tech Basics All Must Master
1) Boolean (yes, you still need to know this)
2) Expert understanding of Human Capital Dat...
What the Tech Expert Must Know
1) Basic coding skills (bookmarklet – scraping – API)
2) How enterprise software integrates...
The Intake Meeting
Don’t take orders!
Use this opportunity to establish credibility.
Use data to tell a story.
Get the man...
Candidate Management
Candidate control starts with the first phone screen.
Become their friend.
Give them advice.
Help the...
Assessing / Screening / Interviewing
Quickly determine if they have the basic skills required by the manager
If they will ...
Briefing / Debriefing
Brief and debrief the hiring manager and candidate before and after each
interview
Prepare the manag...
1. Keyword/Title Search
2. Conceptual Search
3. Implicit Search
4. Semantic Search
5. Indirect Search
For more info: http:...
Textkernel
Glen Cathey | #HIREconf
Textio is a machine
learning platform for
writing. Hiring teams
who maintain a
Textio Score of 90 or
higher attract an
app...
Crystal Knows has
developed a proprietary
personality detection
technology leveraging
NLP and ML in the
Harvard Innovation...
Social Engineering in Recruitment
 Empathy
 Rapport
 Elicitation
 Appealing to emotion
 Framing
 Handling objections...
Creativity,
emotion, dexterity
based/harder
to automate
recruiting tasks
Rules based/
easier to
automate
Interview
Schedul...
mapping the HR technologies
28
Matching Technology Review
• Brilent
• Monster Match
• Restless Bandit
boolean operators
@matthewjleblanc#SourceCon
AIRSboolean
RECRUITER
PRC
CDR
ACIR
CSSR CIR
hiringsemantic search
Applicant Tracking System
ATS
RPO
iCIMS
BullHorn
BambooH...
@matthewjleblanc#SourceCon
intitle:
– Restricts results to pages
containing a particular word in
its title
inurl:
– Restricts results to pages
contai...
filetype:
– Restricts results to files on
internet with particular
extensions (doc, pdf, ppt, etc)
Excel (xls)
PowerPoint ...
site:
–Limits results to certain
keywords within a specific site
or domain
site:sourcecon.com AND "Shannon Pritchett"
@mat...
@matthewjleblanc#SourceCon
Resume Hosting
site:visualcv.com AND key word
site:cvmkr.com AND key word
site:resumup.com AND ...
Fill in the blank: The best pool is a ___________ pool.neighbors
@matthewjleblanc#SourceCon
http://sourcingcertification.c...
@matthewjleblanc#SourceCon
Java Nashville
Did You Know:
51% of Sourcers use CareerBuilder
80% of Sourcers use Indeed
80% of overall hires come from LinkedIn
97% of ...
• scoperac.com/bool
• String generator
•X ray search
Scope of Services:
Data/Contact
accuracy
ATS integration
Boolean/X-ray
automation
Social aggregation
Sourcing reports
www.goodwin.relinklabs.com
RESUME
DEPOSITORIES
Custom Search Engines: www.cse.google.com
CONTROL
PANEL
SEARCH
OPTIONS
SEARCHING THE
ENTIRE WEB? DON’T
FORGET
ADD TAB
HEADERS
1 2
4
3
sourcingcertification.com/cses
thesearchauthority.weebly.com/tools
Leveraging Networks & Expertise –
the message
 Highly customizable, geared towards the
prospect
 Use your “hook” – what’...
Leveraging Expertise & Networks –
why it worked
 Short, sweet, and personal
 Clear call to action – sizzle share
 HM on...
Be more…
H – Hyper-personalization
U - Unleash your creativity
M - Make a connection
A - Anticipate change
N - Nudge gently
First off, I happily stumbled upon your Wunderlist
Year in Review and found your level of productivity
last year amazing. ...
I couldn't resist the cheeky subject line, I loved reading your profile and of
course like every other message you get, I'...
First off, I happily stumbled upon your Wunderlist
Year in Review and found your level of productivity
last year amazing. ...
I couldn't resist the cheeky subject line, I loved reading your profile and of
course like every other message you get, I'...
Don’t limit yourself
Agree with you. If I can't summarise it in a tweet, I don't understand it well enough.
So, I'd like to keep it simple and ...
I came across your blog writing through Medium and your "I'm a Fraud" post caught my eye. I think we
are one in the same b...
Actions taken 6 months prior to current job
among the 90% hired in the past year
Asked a professional connection
for a ref...
average number of days to develop a candidate from
passive prospect to active job seeker in January
34
layoffs OR “needs funding”
OR “shares dropped” OR
”bad earnings” OR “job cuts”
OR "troubled startup”
Set A Google Alert
15%
of candidates developed from passive prospects to
active job seekers required an extra 2-3 follow-ups
Understanding its football season and your
favorite NFL team (the Buffalo Bills) takes priority,
I was hopeful that we cou...
20%
of candidates scheduled a call with a Sourcer by clicking on
a scheduling link directly included in the original messa...
Speed up the conversation
Phrases to use
Book a time to chat with me
here
You can schedule time with
me directly here
Acce...
Corny sourcing pickup lines
 Is your name Wi-Fi? Cause I’m feeling a connection coming on…
 Is your name Waldo? Because ...
Corny sourcing pickup lines
 Life without you at my company would be like a broken pencil... pointless.
 Your [LinkedIn ...
Corny sourcing pickup lines
 I may not be a genie, but I can make all of your career wishes come
true!
 You're a Develop...
Do these work? Ask Jess Roberts…
 #1: Fun loving xxxxx role seeking like minded xxxxx. Long walks on
beach optional.
 #2...
And the responses?
 I'd love to connect. Long walks on the beach are ok too. (#1)
 Thanks! This is the most original ema...
Initial Target
List
Forbes
Top 10
Hiring
2016
Grads 2016
Best
Staffing
Agencies
SourceCo
n 2017
Top 100
for
Recruitin
g Jo...
Sourcing Search – Define Your Goals
Create an Agenda
Outline Sourcing Timeline
Discuss Recruitment Workflow
Review Company...
Sourcing Search –
Stick to the Fundamentals
Business Overview – Priorities /
Selling Points
Overview of Team Structure & H...
The Best Tool:
your Brain!
Keywords
Job Research
Boolean Syntax
Market Research
Competitors
Directories
Facebook Search
Si...
Hiretual
• Automated Boolean/Skills Builder
• Linkedin, Facebook, and other sites (for
several industries INCLUDING
HEALTH...
Alternative FaceBook Search
• Search is Back: Log into
Facebook
• Select Search for “All People”
(via drop down menu)
• En...
Federal Election Committee (fec.gov)
• Start your search here and scroll down or read about it
• http://www.fec.gov/financ...
Free Patents Online (Patents and Scientists)
• Search FPO:
• http://www.freepatentsonline.com/search.html
• Different synt...
Publications Sites
Google Scholar (Research and Publications)
site:scholar.google.com/citations?user (keywords)
GREAT FOR
...
Custom Search Engines (Create Your Own)
•For more info on Creating CSEs
•Custom Search Engine – Part 1
•Part 2: Searching ...
BizStanding Business Directory
Company Profiles with Former
Employees listed:
site:bizstanding.com/p/
(keywords)
Trustoria.com (Engineering and others)
Medical/Healthcare
• Doximity (MDs and NPs)
• www.doximity.com
• site:doximity.com inurl:pub
(keywords)
• Doctors, Dentist...
Start Ups
• Angel List
• https://angel.co/medicinal-chemistry
• site:angel.co “people skilled at * ” biomedical
Matrix of Tools Appendix
• Greg’s Custom Search Engines:
• Full List of my Free CSEs can be
found here:
http://hrsourcingt...
Matrix of Tools Appendix
• Other Cool Tools
• Autopagerize (infinite
google results)
• Search-Preview
(preview from
Google...
@JRoberts257 |
#SourceCon
@JRoberts257|
@JRoberts257|
@JRoberts257|
@JRoberts257 |
#SourceCon
Talent Level Mapping
Competitor Corresponding Title Equivalent Level Comp/Benefits Location
XYZ
www.xyz.com
Director L6 $2...
http://bit.ly/alumniskills
2
What should I do to find contact
information? Humm….
• Radaris.com
• Spokeo.com.
• “name” xyz company “contact
me”, “email...
“Water Reminder” extension
https://www.eremedia.com/sourcecon/lets-hack-together-an-attendee-list/
Learn how to install & Setup Postman in Chrome
datastudio.google.com
• Free
• Dashboard NOT static
• Integrated
• Google Sheet
• Google Analytics
• Like Google Drive
• P...
Conference apps vendors
&
Hundreds of white label conference apps too
API 101
GET = Reading Data
PUT = Writing Data
POST = Pushing Data
PATCH = Updating Data
STEPS
1. Use Search box
2. Find th...
Convert JSON to .csv using Json-xls.com
Convert JSON to .csv using konklone.io
Convert attendee list to contact list fast using
http://givehub.io/
Free tool built by Jonathan Tarrico and myself
jtarrico
117
Techniques to reveal more of the
Dark Matter
Glen Cathey’s Presentation: http://booleanblackbelt.com/2016/01/the-most-...
118
Competitive Intelligence
Companies that
Specific Technology
Partner networksBusiness processes
Location data
119
LinkedIn Custom Filter Tip
• Great for things that you use
over & over.
Expert tip Alert
1) Save search to a project f...
120
Examples of use cases:
• Competitive intel list
• Top schools for a specific search
• F500 (break into 2 lists… so you...
121
Expert Tool tip: Great
extension to help make lists pop
MultiHighlight
122
Attendee List – Now What?
• Name*, Title, Company, Email*, Phone
• Email Address? –> Put them into a LinkedIn Project ...
Copy and paste the cells from G2 and paste them into the rest of the column.
You can now copy these urls into a bulk URL o...
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
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2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie

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A compilation of key presentation slides from the 2017 Spring SourceCon.
Slide order: Keynotes > Purple Squirrel > George Boole > Anonymous.
#SourceCon

Published in: Recruiting & HR

2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie

  1. 1. 2017 Spring SourceCon: Key Presentation Slides Compiled by Susanna Conway @ohsusannamarie
  2. 2. AND 56% of recruiters expect their hiring volume to increase in 2017 90% of professionals are open to new opportunities
  3. 3. Focus on your Total Addressable Market (TAM) High HighLow Brand Affinity Hard + Soft Skills 1:Many 1:1 1:Many 1:Many
  4. 4. 85% of multinational corporations believe diversity is crucial to innovation in the workplace.
  5. 5. ● Companies with gender diversity outperform less diverse companies by 15% ● Companies with ethnic diversity outperform less diverse companies by 35% ● For every 10% increase in racial and ethnic diversity on the senior executive team, company earnings in the US rise 0.8%
  6. 6. ● Survey Monkey ● QZZR ● Facebook ● LinkedIn ● Professional Hubs ● Quora ● Reddit ● ...ASK!
  7. 7. JOB ADVERTISEMENTS SECOND Put your ad through Textio. No ad? Your email, message, whatever… Unitive can help you select a channel. Sparc allows you to create short videos to share with candidates. Of course, so does your smartphone.
  8. 8. MATCHING 67% of active and passive job seekers admitted a diverse workforce was important to them when evaluating companies and job offers. Entelo
  9. 9. CONTENT INCLUDES ● Resource List ● Ratings ● Hidden Thought ● Research Focused ● Series ● Product Spotlight ● Mini Case Study ● Industry Spotlight ● Now and Then ● Shopping List ● Opinion ● Reasons ● Infographic ● Podcast Post ● Video Post ● Stats Piece/Brief ● Quote Based ● GIF Post ● Quora ● Reddit ● Trend Pieces
  10. 10. CONTENT INCLUDES ● Newsjacking ● Pop Culture Tie In ● How To (at least 3 steps) ● 10x (long as HEEEELL) ● Example (at least 3) ● Fight Club ● Q+A (can be faked) ● Why ● Comparison/versus ● Roundup ● Metaphor ● Personal Story ● Predictions ● Fails! ● Guides ● Worksheets ● Templates ● Checklists ● Podcast
  11. 11. CONTENT INCLUDES ● Tear sheets ● Listicles ● Diaries ● Infographics ● One Graphic ● Diagram ● Meme ● Posters ● Comics ● Cartoons ● Webinars ● Presentations ● Photo Galleries ● FAQs ● Recaps (events/twitter chat) ● Placed articles ● Press releases ● Cartoons ● Screenshots ● GIFs ● Illustrations ● Handwritten things ● Polls ● Surveys ● Quizzes ● Video
  12. 12. REPURPOSE IT! http://booleanblackbelt.com/2012/12/diversity-sourcing-boolean-search-strings-for-linkedin/
  13. 13. Trendscouting is the new competence of a recruiter who lives and represents the innovative image of the company Deutsche Bahn AG | Talent Acquisition | March 201713 Trendscout
  14. 14. With our market and performance analysis team, we spot trends and evaluate the impact of our measures Deutsche Bahn AG | Talent Acquisition | March 201714 Analyzing the development of the labour market Identifying benchmark companies and evaluating trendsetting Screening other industries for implemented technology Being close to the newest tech trends / Continuously analyzing the performance of all channels and measures along the whole candidate journey Market research Technology trends Performance analysis
  15. 15. The evolution of sourcing data • Getting correct information was our challenge in 2002 • Sourcing and gathering information was a manual process most of the time • When SourceCon launched in 2008, it focused on online research and practitioners discussed new ways to gather data online • In 2017, we all have access to the same data • (2015 SourceCon Survey: 72% of people with the title of “sourcer” were responsible for submitting Qualified, Interested, Available candidates)
  16. 16. The Tech Basics All Must Master 1) Boolean (yes, you still need to know this) 2) Expert understanding of Human Capital Data Information Retrieval and Analysis (HDIR&A) - ATSs and CRMs - Social and professional networks - Candidate profile aggregators 3) Understand tools that will supplement what your organization provides
  17. 17. What the Tech Expert Must Know 1) Basic coding skills (bookmarklet – scraping – API) 2) How enterprise software integrates 3) Understand how tools can supplement impact ROI NOTE: You still have to influence people, sell ideas, understand business problems, candidate experience, etc. - Automate tasks with bookmarklets - Gather data by scraping / crawling - Acquire data with APIs - scale - What data can you bring to the table to enable better decisions
  18. 18. The Intake Meeting Don’t take orders! Use this opportunity to establish credibility. Use data to tell a story. Get the manager to commit to the process What the process looks like isn’t important. It just needs to be consistent. Strange candidate behaviors typically start with a broken process.
  19. 19. Candidate Management Candidate control starts with the first phone screen. Become their friend. Give them advice. Help them understand and tell their own story. Uncover hidden objections and hot buttons. Why do they do what they do?
  20. 20. Assessing / Screening / Interviewing Quickly determine if they have the basic skills required by the manager If they will be a fit, proceed with the interview. Start at the bottom of the resume. (Why did you study ___?) Understand all of their transitions. What motivated each move? Ask the three top hot buttons. Tell me three things that will be important to you in your next opportunity that have nothing to do with salary, benefits, or location. Dig deeper until you have 9 motivators.
  21. 21. Briefing / Debriefing Brief and debrief the hiring manager and candidate before and after each interview Prepare the manager for things they may object to. Prep the candidate for an awkward interview if the first impression isn’t always good Prep the manager for what is important to the candidate so they can mention it in the meeting. On a scale of 1-10, how would you rate your interest?
  22. 22. 1. Keyword/Title Search 2. Conceptual Search 3. Implicit Search 4. Semantic Search 5. Indirect Search For more info: http://bit.ly/2lYx0vr & http://bit.ly/1MorqIM
  23. 23. Textkernel Glen Cathey | #HIREconf
  24. 24. Textio is a machine learning platform for writing. Hiring teams who maintain a Textio Score of 90 or higher attract an applicant pool that is on average 24% more qualified and 12% more diverse— and they do it 17% faster than their competition. Glen Cathey | #HIREconf
  25. 25. Crystal Knows has developed a proprietary personality detection technology leveraging NLP and ML in the Harvard Innovation Lab. Crystal analyzes public data to tell you how you can expect any given person to behave, how he or she wants to be spoken to, and perhaps more importantly, what you can expect your relationship to be like. Glen Cathey | #HIREconf
  26. 26. Social Engineering in Recruitment  Empathy  Rapport  Elicitation  Appealing to emotion  Framing  Handling objections  Closing  Mirroring  Preloading  Scarcity  Social proof  Obligation  Reciprocity  Referrals
  27. 27. Creativity, emotion, dexterity based/harder to automate recruiting tasks Rules based/ easier to automate Interview Scheduling Matching Existing Candidates Hunting New Candidates Behavioral Interviewing Requisition Intake Branding and Advertising Reference Checking Offer Letter Generation Standard Screening/Knockout Background Checking Onboarding Paperwork Management
  28. 28. mapping the HR technologies 28
  29. 29. Matching Technology Review • Brilent • Monster Match • Restless Bandit
  30. 30. boolean operators @matthewjleblanc#SourceCon
  31. 31. AIRSboolean RECRUITER PRC CDR ACIR CSSR CIR hiringsemantic search Applicant Tracking System ATS RPO iCIMS BullHorn BambooHR TrackerRMS PCRecruiter Taleo salary negotiation SmartRecruiters iRecruit Jobvite JobDiva SourcePoint ManPower Group SourceRight The RightThing ZipRecruiter SuccessFactors HireVue BY TOOLS BY EMPLOYERBY CERTIFICATIONBY SKILL / FUNCTION perm placement temporary placement resume screening permanent placement PeopleScout Cornerstone RP Wilson HCG KellyOCG Accolo FutureStep Alexander Mann Solutions TalentFusion ECRE TSI CPSP CTS CSP TSCPRC CSC career fairs Recruiting Talent Advisor Talent Acquisition Staffing Recruitment Sourcer Sourcing Talent Attraction TA Scout Search Consultant Head Hunter Executive Search BY JOB TITLE #SourceCon @matthewjleblanc
  32. 32. @matthewjleblanc#SourceCon
  33. 33. intitle: – Restricts results to pages containing a particular word in its title inurl: – Restricts results to pages containing a particular word in its URL (inurl:resumeof OR intitle:resumeof) -intitle:sample AND "nashville, tn" @matthewjleblanc#SourceCon
  34. 34. filetype: – Restricts results to files on internet with particular extensions (doc, pdf, ppt, etc) Excel (xls) PowerPoint (ppt) Word (doc) Works (wks, wps) MS Write (wri) Rich Text Format (rtf) Text (ans, txt) MacWrite (mw) Portable Document Format (pdf) (filetype:doc OR filetype:pdf) AND ~resume AND (java OR j2ee) AND (nashville OR "franklin, tn" OR "hendersonville, tn") @matthewjleblanc#SourceCon
  35. 35. site: –Limits results to certain keywords within a specific site or domain site:sourcecon.com AND "Shannon Pritchett" @matthewjleblanc#SourceCon
  36. 36. @matthewjleblanc#SourceCon Resume Hosting site:visualcv.com AND key word site:cvmkr.com AND key word site:resumup.com AND key word site:jresume.com AND key word site:connectcv.com AND key word Document Hosting site:scribd.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:slideshare.net AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:docs.google.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) Site / Blog Hosting site:wordpress.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:wix.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:weebly.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) URL Shortener site:bit.ly AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
  37. 37. Fill in the blank: The best pool is a ___________ pool.neighbors @matthewjleblanc#SourceCon http://sourcingcertification.com/cses/
  38. 38. @matthewjleblanc#SourceCon Java Nashville
  39. 39. Did You Know: 51% of Sourcers use CareerBuilder 80% of Sourcers use Indeed 80% of overall hires come from LinkedIn 97% of Sourcers use LinkedIn, 66% on a daily basis *Taken from the 2016 SourceCon State of Sourcing Survey
  40. 40. • scoperac.com/bool • String generator •X ray search
  41. 41. Scope of Services: Data/Contact accuracy ATS integration Boolean/X-ray automation Social aggregation Sourcing reports
  42. 42. www.goodwin.relinklabs.com
  43. 43. RESUME DEPOSITORIES
  44. 44. Custom Search Engines: www.cse.google.com
  45. 45. CONTROL PANEL SEARCH OPTIONS SEARCHING THE ENTIRE WEB? DON’T FORGET ADD TAB HEADERS
  46. 46. 1 2 4 3
  47. 47. sourcingcertification.com/cses thesearchauthority.weebly.com/tools
  48. 48. Leveraging Networks & Expertise – the message  Highly customizable, geared towards the prospect  Use your “hook” – what’s in it for the prospect?
  49. 49. Leveraging Expertise & Networks – why it worked  Short, sweet, and personal  Clear call to action – sizzle share  HM on cc and link to profile  Response time? About 10 minutes
  50. 50. Be more… H – Hyper-personalization U - Unleash your creativity M - Make a connection A - Anticipate change N - Nudge gently
  51. 51. First off, I happily stumbled upon your Wunderlist Year in Review and found your level of productivity last year amazing. Ironically, it was a year ago today January 11th that happened to be your most productive day. Since history tends to repeat itself, I imagine today you are just killing it. Although I would love to discuss how you were able to keep such a high level of productivity throughout the full year, there's actually another reason I am contacting you... SUBJECT: MURAT’S WUNDERLIST YEAR IN REVIEW - WHAT’S NEXT?
  52. 52. I couldn't resist the cheeky subject line, I loved reading your profile and of course like every other message you get, I'm a recruiter that believes you could really shed those moody blues with a new challenge at indeed. Did you know we had an office in Dublin? I am sure you are not considering a move right now, it looks like it is lots of fun working at SUSE. However I am sure it is not all Nights in White Satin and I would love to get to know you better for when the time is right to make a move. We are looking for Dutch speakers who are motivated, love hitchhiking and can dance. Would you be up for a quick chat to find out a bit more about life at Indeed? SUBJECT: At Indeed we will help you dance those moody blues away!
  53. 53. First off, I happily stumbled upon your Wunderlist Year in Review and found your level of productivity last year amazing. Ironically, it was a year ago today January 11th that happened to be your most productive day. Since history tends to repeat itself, I imagine today you are just killing it. Although I would love to discuss how you were able to keep such a high level of productivity throughout the full year, there's actually another reason I am contacting you... SUBJECT: MURAT’S WUNDERLIST YEAR IN REVIEW - WHAT’S NEXT?
  54. 54. I couldn't resist the cheeky subject line, I loved reading your profile and of course like every other message you get, I'm a recruiter that believes you could really shed those moody blues with a new challenge at indeed. Did you know we had an office in Dublin? I am sure you are not considering a move right now, it looks like it is lots of fun working at SUSE. However I am sure it is not all Nights in White Satin and I would love to get to know you better for when the time is right to make a move. We are looking for Dutch speakers who are motivated, love hitchhiking and can dance. Would you be up for a quick chat to find out a bit more about life at Indeed? SUBJECT: At Indeed we will help you dance those moody blues away!
  55. 55. Don’t limit yourself
  56. 56. Agree with you. If I can't summarise it in a tweet, I don't understand it well enough. So, I'd like to keep it simple and sweet. How about a chat in hopes of intertwining your interests with Indeed now or in the near future? SUBJECT: Both good and bad leaders are great - We still want a good leader like you
  57. 57. I came across your blog writing through Medium and your "I'm a Fraud" post caught my eye. I think we are one in the same because we are trying to make a personal impact on communities - locally, domestically and internationally. I think you hit it right on the head in this post - I'd add that through our mission, the interaction we have with others can possibly come across as disingenuous if we aren't authentic 100% of the time. I'm not sure how much you know about Indeed.com, but we are experiencing significant growth and specifically focusing on our UX/UI teams. I'm looking for a strong UX leader to join our team as the Senior Manager of UX. I'm assuming that we'd have to do something pretty compelling to pull you away from Google. We are ready to do that if you are open to a 10-minute chat about the impact Indeed is making on people's lives - both domestically and internationally. Can you spare a few minutes for us to tell you about where we are heading and let you make the call on whether the opportunity here could be a great move for you? SUBJECT: Choose authenticity
  58. 58. Actions taken 6 months prior to current job among the 90% hired in the past year Asked a professional connection for a referral Attended job or career fairs 17% 15% Enlisted the help of a recruiter Something else 14% 5% Visited an online job site or job board Looked at job opportunities on company career websites 60% 39% Asked friends and/or family for a referral Used a mobile job search app 28% 25% Visited an online professional social networking site 21% Source: Harris Poll (Base=Employed and did something 6 months prior to getting current
  59. 59. average number of days to develop a candidate from passive prospect to active job seeker in January 34
  60. 60. layoffs OR “needs funding” OR “shares dropped” OR ”bad earnings” OR “job cuts” OR "troubled startup” Set A Google Alert
  61. 61. 15% of candidates developed from passive prospects to active job seekers required an extra 2-3 follow-ups
  62. 62. Understanding its football season and your favorite NFL team (the Buffalo Bills) takes priority, I was hopeful that we could connect during their bye week. I know I missed my opportunity. Hopefully you have some time in the upcoming weeks. Until then, I'll keep calm and root for the bills for you.
  63. 63. 20% of candidates scheduled a call with a Sourcer by clicking on a scheduling link directly included in the original message
  64. 64. Speed up the conversation Phrases to use Book a time to chat with me here You can schedule time with me directly here Access my calendar below to chat immediately Tools to use YouCanBook.me Calendly Assistant.to
  65. 65. Corny sourcing pickup lines  Is your name Wi-Fi? Cause I’m feeling a connection coming on…  Is your name Waldo? Because someone like you is hard to find.  Are you a magician? Because whenever I read your Tweets about cybersecurity everyone else disappears!  Sorry, but you owe me a drink because when I looked at your code, I dropped mine.
  66. 66. Corny sourcing pickup lines  Life without you at my company would be like a broken pencil... pointless.  Your [LinkedIn profile][Portfolio][Code Repo] reminds me of a magnet, because you sure are attracting me over here!  On a scale of 1 to 10, you're a 9. But I'm the 1 recruiter you need.  I'm no mathematician, but I'm pretty good with numbers. Tell you what — give me yours and I’ll text you a really cool link about my company.
  67. 67. Corny sourcing pickup lines  I may not be a genie, but I can make all of your career wishes come true!  You're a Developer with SecretOrg. I'm a Recruiter with BetterSecretOrg. Coincidence? I think not.  If it weren't for that damned sun, you'd be the hottest Accountant ever created.  If your PM skills were a burger at McDonalds, I'd be calling you “Project McGorgeous”
  68. 68. Do these work? Ask Jess Roberts…  #1: Fun loving xxxxx role seeking like minded xxxxx. Long walks on beach optional.  #2: You're a xxxx at xxxxx I'm in recruiting at xxxxx. Coincidence, I think not.  #3: Hey do you have WiFi in your background because I feel like we should be connected.
  69. 69. And the responses?  I'd love to connect. Long walks on the beach are ok too. (#1)  Thanks! This is the most original email I've seen. I'm not looking for anything new right now, but we can stay in touch for sure! (#1)  Ha! Sure let's chat. (#2)  It must be the new range extender that I just installed. Let's chat. (#3)  Hey I love extra cheese in the mornings! Thanks for making me smile this morning. Not looking to leave right now, but let's stay in touch. (#3)
  70. 70. Initial Target List Forbes Top 10 Hiring 2016 Grads 2016 Best Staffing Agencies SourceCo n 2017 Top 100 for Recruitin g Jobs (Flex) o Deloitte o E&Y o PWC o Amazon o Oracle o Aerotek o Atrium Staffing o CSI Healthcare IT o Kforce o Insight Global o Randstad (4 divisions) o Microsoft o Randstad o Walmart o PepsiCo o Kforce o Indeed.com o Wells Fargo o Salesforce o CyberCoders o Creative Group o Kaiser o Accenture o Target o Chase o Insight Global o Lockheed Martin
  71. 71. Sourcing Search – Define Your Goals Create an Agenda Outline Sourcing Timeline Discuss Recruitment Workflow Review Company Target Research Schedule Weekly Update Syncs
  72. 72. Sourcing Search – Stick to the Fundamentals Business Overview – Priorities / Selling Points Overview of Team Structure & History Position Overview Sourcing Strategy Team Interview Goals & Execution Plan
  73. 73. The Best Tool: your Brain! Keywords Job Research Boolean Syntax Market Research Competitors Directories Facebook Search Site Searches Publication Sites Patents CSEs Chrome Tools Google Conferences Associations Registration Sites Government Sites Existing Network “Top sites to find” “Find a”
  74. 74. Hiretual • Automated Boolean/Skills Builder • Linkedin, Facebook, and other sites (for several industries INCLUDING HEALTHCARE) • Free Version as well as Paid-For Versions • New Features including a JD/Resume Parser and Pipeline/Export Data
  75. 75. Alternative FaceBook Search • Search is Back: Log into Facebook • Select Search for “All People” (via drop down menu) • Enter Job Title or other info • Click “Find People!” • Web Based (not an Extension)
  76. 76. Federal Election Committee (fec.gov) • Start your search here and scroll down or read about it • http://www.fec.gov/finance/disclosure/advindsea.shtml
  77. 77. Free Patents Online (Patents and Scientists) • Search FPO: • http://www.freepatentsonline.com/search.html • Different syntax to search • IC = Inventor City • AC = Assignee City
  78. 78. Publications Sites Google Scholar (Research and Publications) site:scholar.google.com/citations?user (keywords) GREAT FOR SCIENTISTS !
  79. 79. Custom Search Engines (Create Your Own) •For more info on Creating CSEs •Custom Search Engine – Part 1 •Part 2: Searching the Entire Web •Part 3: Site Searches With a Side of URL Manipulation •Adding Complex Refinements •More FREE CSEs on HRSourcingToolBox2017
  80. 80. BizStanding Business Directory Company Profiles with Former Employees listed: site:bizstanding.com/p/ (keywords)
  81. 81. Trustoria.com (Engineering and others)
  82. 82. Medical/Healthcare • Doximity (MDs and NPs) • www.doximity.com • site:doximity.com inurl:pub (keywords) • Doctors, Dentists, and Nursing: • http://npino.com
  83. 83. Start Ups • Angel List • https://angel.co/medicinal-chemistry • site:angel.co “people skilled at * ” biomedical
  84. 84. Matrix of Tools Appendix • Greg’s Custom Search Engines: • Full List of my Free CSEs can be found here: http://hrsourcingtoolbox.com. Here’s a few for the sites we went over: • Greg’s Google Scholar CSE (Publications): • Greg’s Angel List CSE (Start ups) • Other CSEs • Docs Engine (Search for Word, Excel, PDF Documents) • Recruitment Geek CSE (Global) • Recruiting Live CSE (Wide Array of Search Refinements) • Boolean Strings CSEs (Great Inventory of CSEs) • Facebook Search Tools • Intelligence Search – Facebook (McCusker’s) • Search is Back • Healthcare • Npino (healthcare) • Doximity (healthcare) • Publications/Research/Science • Google Scholar (Publications): • Loop (Publications): • Kaggle (Data Science) • Research Gate Pubmed • Pubfacts • PubPDF • Start Ups • Angel List • F6S.com • Upwork.com (Freelance Researchers) • Other Social Networks • Archinect - Architectural/Structural • Remote.com - Marketing/Personal Branding • Rallypoint - Miltary • Github - (sourcinglab) • Stackoverflow - IT Social Network • Reddit – Everything Nerdy • Paid Aggregators • Hiring Solved • Talentbin (owned by Monster, free trial search) • Entelo • Gild • Business Focused Databases • www.zoominfo.com • www.Data.com • The Ladders Passport
  85. 85. Matrix of Tools Appendix • Other Cool Tools • Autopagerize (infinite google results) • Search-Preview (preview from Google results) • Dataminer (Data Extraction) • Cometdocs (PDF to Excel) • Other Chrome Extensions (Search in Chrome Store) • Hiretual • Prophet • Email Hunter • Rapportive • Connectifier • Hound • Contact Out • Lusha • 360 Social • Vibe • Discoverly • More Tools • The Search Authority - Dean Da Costa • The Candidate Generator - Todd Davis • Boolean Strings – Irina Shimaeva
  86. 86. @JRoberts257 | #SourceCon
  87. 87. @JRoberts257|
  88. 88. @JRoberts257|
  89. 89. @JRoberts257|
  90. 90. @JRoberts257 | #SourceCon
  91. 91. Talent Level Mapping Competitor Corresponding Title Equivalent Level Comp/Benefits Location XYZ www.xyz.com Director L6 $250K plus Competitor Corresponding Title Equivalent Level Comp/Benefits Location ABC www.Abc.com Sr. Director L7 $300K Competitor Corresponding Title Equivalent Level Comp/Benefits Location LLC www.LLC.com Vice President L8 $425K
  92. 92. http://bit.ly/alumniskills 2
  93. 93. What should I do to find contact information? Humm…. • Radaris.com • Spokeo.com. • “name” xyz company “contact me”, “email me” at* • “email me at* “xxxxx” • “call me at* “xxxxxx • “phone me” xxxxxx • Whois.com • Email hunter • Googlemaps.com
  94. 94. “Water Reminder” extension
  95. 95. https://www.eremedia.com/sourcecon/lets-hack-together-an-attendee-list/ Learn how to install & Setup Postman in Chrome
  96. 96. datastudio.google.com • Free • Dashboard NOT static • Integrated • Google Sheet • Google Analytics • Like Google Drive • Permission • Publishing • Visual themes & options
  97. 97. Conference apps vendors &
  98. 98. Hundreds of white label conference apps too
  99. 99. API 101 GET = Reading Data PUT = Writing Data POST = Pushing Data PATCH = Updating Data STEPS 1. Use Search box 2. Find the right GET Master the footprint to use on any Bizzabo conference app
  100. 100. Convert JSON to .csv using Json-xls.com
  101. 101. Convert JSON to .csv using konklone.io
  102. 102. Convert attendee list to contact list fast using
  103. 103. http://givehub.io/ Free tool built by Jonathan Tarrico and myself jtarrico
  104. 104. 117 Techniques to reveal more of the Dark Matter Glen Cathey’s Presentation: http://booleanblackbelt.com/2016/01/the-most-powerful-boolean-search-operator/ Corresponding deck: http://www.slideshare.net/linkedin-talent-solutions/become-a-ninja-recruiter-advanced-boolean-search-talent-connect-london-2014 Image: from ESA based on research by Richard Massey from CalTech Glen Cathey’s LI Search Tactics: 1. Keyword/Title Search 2. Conceptual Search 3. Implicit Search 4. Natural Language/Semantic Search 5. Indirect Search
  105. 105. 118 Competitive Intelligence Companies that Specific Technology Partner networksBusiness processes Location data
  106. 106. 119 LinkedIn Custom Filter Tip • Great for things that you use over & over. Expert tip Alert 1) Save search to a project folder. 2) Have team member open the search, then they can save it as a custom filter
  107. 107. 120 Examples of use cases: • Competitive intel list • Top schools for a specific search • F500 (break into 2 lists… so you don’t break LI) • Capsules are more accurate, generally speaking, but not always! • Highly targeted Consulting companies (ie an insights list or Advertising agencies)
  108. 108. 121 Expert Tool tip: Great extension to help make lists pop MultiHighlight
  109. 109. 122 Attendee List – Now What? • Name*, Title, Company, Email*, Phone • Email Address? –> Put them into a LinkedIn Project folder (max 2k people per folder) * Minimum information needed
  110. 110. Copy and paste the cells from G2 and paste them into the rest of the column. You can now copy these urls into a bulk URL opener I find 20 or so is a good number to do at a time. More than that is dangerous as you can end up in LinkedIn Jail 123

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