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Beyond Globalization: Achieving Universal Understanding - Adolfo Hernandez at SDL Connect 16
This document discusses the challenges of managing and delivering large volumes of global content across languages and channels. It highlights how advances in machine learning and translation technology are helping to overcome issues of scale, localization, and personalization. Integrated content and language solutions that combine translation, localization, content management and machine translation capabilities can help companies deliver relevant content more quickly on a global scale.
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Beyond Globalization: Achieving Universal Understanding - Adolfo Hernandez at SDL Connect 16
- 1. Beyond Globalization … AchievingUnderstanding 16 November 2016 Adolfo Hernandez, CEO
- 2. A World withCrazy Amounts of Content That’s 2.5 million terabytes of data a day! Every 2 days, we create as much information as we did from the dawn of civilization up to 2003. YouTube users upload 300 hours of video every minute.
- 3. Understanding: Beyond Informationand Connections #SDLConnect16
- 4. Welcome to theAge of Understanding Free from limitations: volume, languages, media types, geography, cultures “ ”
- 5. Complexity of Managingand Delivering Content BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums BILLIONS OF WORDS HUNDREDS OF LANGUAGES PERSONAL 24/7 CULTURE MULTI- CHANNEL 92% of global enterprises struggle with localization 71% have no direct integration between their web CMS & localization process 36% of global enterprises store content in more than 10 repositories
- 6. Language at theCore of Everything We Do
- 7. Enhanced by ContentManagement
- 8. Deliver All ContentLocally on a Global Scale BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums
- 9.
- 10. Can you deliverrelevant content where needed?
- 11.
- 12. Delivering a UnifiedCustomer Experience Jerele D. Neeld Director, Global Information Development & Localization
- 13. How can Iget all my content translated?
- 14. Connecting Content toTranslation BUSINESS CONTENT REPOSITORIES
- 15. Matt Hardy Translate Contentat the Source Vice President, Customer Solutions, SDL
- 16. Knowledge Article TranslationWorkflow Product Product- Locale Localized Articles Article Translated ArticlesBatch class Product Master Data Philips.com
- 17. What are thebest practices in localization ?
- 18.
- 19. Nicole Uhlig Delivering BestPractices VP, Language Process Consulting
- 20. Value-Added Services 20+ yearsof expertise helping companies go global Translation Management • Roles & Engagement • In-Country Review • TM-Management • KPI Development Terminology Management • Roles & Engagement • Multiterm (Workflow) Source Optimization • Translation friendly writing • Increase TM-Leverage • Reduce DTP Costs Machine Translation Multilingual SEOSoftware Localization & Testing Multimedia & e-Learning
- 21. Can you helplaunch global campaigns faster?
- 22. Marketing Solutions • ManagedWeb Content Services • Transcreation & Copywriting • Content Production Services LAST YEAR • 151M words transcreated • 1.8M pages laid out for print • 74K minutes of audio localized
- 23. Soheila Soheil Reaching CustomersWorldwide Director, Marketing Best Practices
- 24. SDL Marketing Solutions •Transcreation & Copywriting • Web Content Management Services • Content Production Services • Adapt, implement, manage, deliver
- 25. Can you enhancesecurity during translation?
- 26.
- 27. Azad Ootam End-to-End TranslationSecurity Chief Transformation Officer
- 28. Can you ensurecompliance in regulated industries?
- 29. Localization for LifeSciences
- 30. Kaarin Gordon Ensuring Compliancein Regulated Industries Vice President, Life Sciences
- 31. Can we movecontent and localization to the cloud?
- 32. Peter-Paul Houtman Converging onthe Cloud Executive Vice President, Technology and Product Management
- 33. SDL Language Cloud OnlinePortal Translation Management Translation Memory Machine Translation Terminology Individual Professional Translator Localization Department Localization Service Provider Casual Translator Business Requestor Developer FiltersConnectors Translator Productivity Analytics Translation Management Project Management Reporting Linguistic Management
- 34. SDL Content Cloud OnlinePortal Web Content Management Translation Management Multimedia Management Technical Content Management Experience Management SDL Content Cloud Context Engine Blueprinting /Baselining CollaborationIntegration Content Marketing Localization Department Web Designer Global Field Marketing Customer Support Technical Communications Targeting & Personalization Content Delivery Analytics
- 35. Connecting Content &Language in the Cloud Localization Department Localization Service Provider Casual Translator Business Requestor Developer Individual Freelance Translator Localization Department Web Designer Content Marketing Global Field Marketing Technical Communications Customer Support
- 36. Why can’t Ibuy integrated “Go Global” solutions ?
- 37. Integrated Content +Language Solutions Global Digital Experience • SDL Web • SDL Translation Management System • SDL Machine Translation • SDL Translation Service • 2 million words instantly translated by machine • $45K worth of words professionally translated by humans Global Knowledge Delivery • SDL Knowledge Center • SDL Translation Management System • SDL Machine Translation • SDL Translation Service • 2 million words instantly translated by machine • $45K worth of words professionally translated by humans
- 38. Brad Heidemann Deliver GlobalContent to Customers Faster CEO, Tahzoo
- 39. What about translatorproductivity?
- 40. Announcing SDL TradosStudio 2017
- 41. Kristen Shauger Improving theTranslation Experience SDL Trados Studio Expert
- 42. Translation Technology SurveyResults Quality is king (6 x more important than cost) Translation productivity tools are the #1 way of coping with increased demand Of users feel they know how to get the most from their TP tools 50% Of those using MT found it makes them more efficient 64% Terminology management is a priority
- 43. Highlights from SDLTrados Studio 2017 Introducing UpLift A Transformation in Translation Memory to drive increased productivity and improve translation quality Introducing a simplified user experience Introducing the new self learning AdaptiveMT Introducing the new easier to use SDL MultiTerm 2017 50%64%
- 44. Matching translations NO MATCHHELPFULSUGGESTIONS AdaptiveMT Uplift
- 45. Learn Translator Preferences Machine Translation RequestTranslation MT Post-edits Machine Translation Request Translation MT Post-edits Machine Translation Request Translation MT Post-edits SDL Machine Translation Engine Adaptive MT Model
- 46. How can machineshelp humanize the digital world?
- 47. Machine Learning IsEverywhere Facial Recognition Spam Detection Recommendations Medical Diagnosis SpeechFraud Detection Online SearchSmart Cars
- 48. Thomas Labarthe Revolutionary Innovation EVP,Business Development and Corporate Development
- 49. Our 10+ Yearsof Machine Learning Expertise Cloud-Based MT SDL BeGlobal SDL Translate (Mobile) SDL ETS Embedded MT SDL Instant Translation for Salesforce.com Adaptive MT SDL Trados Studio Self-learning Delivered via SDL Language Cloud Linguistic Intelligence Rules-based algorithms Statistical algorithms 45 Patents 200+ peer reviewed scientific publications
- 50. The Future ofMachine Learning Broadening the application of AdaptiveMT beyond SDL Trados Studio Streamlining the legal discovery process for multilingual evidence Auto-population of form-based content (e.g. hotel bookings) Automated content discovery, personalization and recommendations Real-time recommendations Faster time-to-insight
- 51. Deliver Content Locallyon a Global Scale BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums
- 52. Facilitating Understanding forthe Future Content and Language Humans and Machines Global and Local
- 53.
- 54. Copyright © 2008-2017SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Software and Services for Human Understanding