PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising. DATA SOURCE: Media Track Pakistan BASE: Newspapers and Magazines Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.  - From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).  - Tariff rate has been applied for Spend analysis. - Magazines and Daily Publications analyzed separately

1. Print Analysis
Monthly Report Dec 13

2. About the Report
Analysis: Media Track– Tv, Radio and Print Monitoring
Note:
- Print media analysis derived from 17 Major Publications from Karachi,
Lahore and Islamabad and 22 Leading Magazines/Digests.
- From Jan 2014 onwards will cover more regions of Daily Jang
(Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
- Tariff rate has been applied for Spend analysis.
- Magazines and Daily Publications analyzed separately

3. Daily Publications Analysis
Dec 2013

11. Category Analysis

12. Construction Category
Share of Spend
Dec 2013

13. Bank Category
Share of Spend
Dec 2013

14. Magazines/Digests
Analysis Dec 2013

19. For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk
THANK YOU