Ozone Solution Pakistan, a UK-based media monitoring company, provides tracking of in-house cable channels in 16 cities with a total of over 385 channels monitored as of December 2015. The report indicates a 9.94% increase in corporate commercial airtime minutes from November to December 2015, highlighting key advertising players and their market shares. The methodology includes monitoring a single head-end per city due to the challenges faced in tracking multiple similar channels.

1. Cable TV Analysis
Monthly Report December 15

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to provide
tracking of In-House Channels operated by cable providers.
Countrywide Tracking
Coverage till December 2015
Coverage Summary
Total Cities: 16
Total Head-ends: 92
In-House Channels: 385+
S# CITIES CABLE HE
1 KARACHI 20
2 LAHORE 30
3 ISLAMABAD 3
4 RAWALPINDI 6
5 MULTAN 9
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 3
10 BAHAWALPUR 1
11 HYDERABAD 2
12 SUKKUR 1
13 MUZAFARABAD 1
14 KHARIAN 1
15 Mir Pur (AJK) 2
16 Quetta 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trend Analysis
Comparison Nov. 15 & Dec. 15
Total Minutes of Corporate Commercial Air Time Only
* December 2015 CAT has Increased 9.94% as compare to November 2015.
Nov-15 Dec-15
282,849
310,982
Nov-15
Dec-15

5. Top 10 Categories
% Share of Advt. (Corporate) Minutes
32%
15% 14%
13%
6% 5% 5% 4% 3% 3%

6. Top 10 Players
% Share of Advt. (Corporate) Minutes
18%
17%
15%
12% 12%
8%
5% 5% 5% 4%

7. Top 10 Brands
% Share of Advt. (Corporate) Minutes
20% 19%
17%
13%
9%
5% 5%
4% 4% 4%

8. Top 10 Cable Networks
% Share of Advt. (Corporate) Minutes
13%
12%
11% 11% 11%
11%
9%
8%
7%
6%

9. Top 10 Channels
% Share of Advt. (Corporate) Minutes
Lahore -
DiGi - FW
Cinema
Bahawalpur
- DiGi - FW
Movies
Peshawar -
DiGi - FW
Movies
Lahore -
DiGi - FW
Movies
Peshawar -
DiGi - Plus
Faisalabad -
Amaze -
Cinema
Gujranwala
- DiGi - FW
Cinema
Multan -
SOLO - Gold
Bahawalpur
- DiGi - FW
Cinema
Peshawar -
DiGi - Music
12%
12%
11%
10% 10% 10%
9% 9% 9% 9%

10. All Cities CAT
% Share of Advt. (Corporate) Minutes
19.4%
18.5%
12.6%
10.0%
9.0%
8.0% 7.6%
4.5%
3.8%
2.7%
1.3% 1.3%
0.6% 0.3% 0.3%

11. Trend Analysis
Comparison City Wise Nov. 15 & Dec. 15
Total Corporate CAT Minutes of Advertising
18%
20%
10%
9%
12%
9%
8%
5%
3% 3%
1%
0%
19%
19%
13%
10%
9%
8% 8%
5%
4%
3%
1% 1%
Nov-15 Dec-15

12. THE END
For query on DATA, please contact:
OZONE SOLUTION
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. IMRAN AHMED SHAIKH
imran@ozonesolution.co.uk
0300-8298311