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Pakistan Tv Analysis Monthly Report December’13
The monthly TV analysis report for December 2013 shows a total of 257,825.15 advertising minutes, a comparison with November 2013 reveals an increase. The top advertising categories include education, healthcare, and culinary, while top brands are Unilever, Coca-Cola, and Telenor. The report also provides insights into channel shares, with significant viewership during prime time and late-night slots.
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Pakistan Tv Analysis Monthly Report December’13
- 1. TV Analysis Monthly ReportDecember,2013
- 2. Trend Analysis Comparison Nov-Dec2013 Total Minutes of Advertising 257,825.15 199,031 Nov-13 Dec-13
- 3. Trend Analysis YoY Comparison:Dec 12-Dec13 Total Minutes of Advertising 257825.15 204169.77 Dec-12 Dec-13
- 4. 2% 2% Education Financial Services Other 2% Healthcare &Medical Services 7% Construction 7% Cullinary 8% Detergents Confectionary Personal Products Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 22% 18% 14% 12% 6%
- 5. TOP 10 PLAYERS %Share of Advt. Minutes 10% 8% 6% 6% 5% 4% 3% 3% UNILEVER THE COCA COLA TELENOR P&G AZHAR Qmobile Kraft Foods 3% VoiceTel PEPSI COLA 2% NESTLE
- 6. TOP 15 BRANDS %Share of Advt. Minutes 5% 4% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1%
- 7. Top 15 Channels AcrossAll Genre - % Share of Advt. Minutes 4% 4% 4% 4% 4% 4% 4% 3% GEO NEWS ATV 8xm DUNYA NEWS GEO ARY NEWS HUM TV DAWN NEWS 3% ARY DIGITAL 3% AAJ NEWS 3% CITY42 3% 3% 3% 2% SAMAA EXPRESS Apna TV CNBC NEWS PAKISTAN
- 8. Top 15 PrimeTime Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% ATV 8xm Apna TV KTN JALWA ARY NEWS TV ONE 3% CITY42 3% HUM TV 3% DAWN NEWS 3% 3% SindhTV Express Ent 3% GEO 3% 2% ARY DIGITAL A-PLUS
- 9. Genre Split inDecember 2013 % Share of Advt. Minutes MOVIES 4% SPORTS 2% KIDS 1% FOOD 1% RELIGIOUS 1% HEALTH 0% MUSIC 8% NEWS 44% Ent 39%
- 10. Time Band SplitDecember 13 % Share of Advt. Minutes Late Prime Time (23:00 - 23:59) 6% Prime Time (19:00 - 22:59) 29% Evening Time (17:00 18:59) 10% Late Night (00:00 05:59) 10% Morning Time (06:00 11:59) 18% After Noon (12:00 16:59) 27%
- 11. For query onDATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END