A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report December,2013

2. Trend Analysis
Comparison Nov-Dec 2013
Total Minutes of Advertising
257,825.15
199,031
Nov-13
Dec-13

3. Trend Analysis
YoY Comparison: Dec 12-Dec13
Total Minutes of Advertising
257825.15
204169.77
Dec-12
Dec-13

4. 2%
2%
Education
Financial Services
Other
2%
Healthcare & Medical
Services
7%
Construction
7%
Cullinary
8%
Detergents
Confectionary
Personal Products
Beverages
Cellular
Communication
TOP 10 CATEGORIES
% Share of Advt. Minutes
22%
18%
14%
12%
6%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
10%
8%
6%
6%
5%
4%
3%
3%
UNILEVER
THE COCA
COLA
TELENOR
P&G
AZHAR
Qmobile
Kraft Foods
3%
VoiceTel
PEPSI COLA
2%
NESTLE

6. TOP 15 BRANDS
% Share of Advt. Minutes
5%
4%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4%
4%
4%
4%
4%
4%
3%
GEO
NEWS
ATV
8xm
DUNYA
NEWS
GEO
ARY
NEWS
HUM TV
DAWN
NEWS
3%
ARY
DIGITAL
3%
AAJ
NEWS
3%
CITY42
3%
3%
3%
2%
SAMAA EXPRESS Apna TV CNBC
NEWS
PAKISTAN

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
4%
3%
3%
3%
3%
ATV
8xm
Apna TV
KTN
JALWA
ARY NEWS TV ONE
3%
CITY42
3%
HUM TV
3%
DAWN
NEWS
3%
3%
SindhTV Express Ent
3%
GEO
3%
2%
ARY
DIGITAL
A-PLUS

9. Genre Split in December 2013
% Share of Advt. Minutes
MOVIES
4%
SPORTS
2%
KIDS
1%
FOOD
1%
RELIGIOUS
1%
HEALTH
0%
MUSIC
8%
NEWS
44%
Ent
39%

10. Time Band Split December 13
% Share of Advt. Minutes
Late Prime Time
(23:00 - 23:59)
6%
Prime Time
(19:00 - 22:59)
29%
Evening
Time (17:00 18:59)
10%
Late
Night (00:00 05:59)
10%
Morning
Time (06:00 11:59)
18%
After
Noon (12:00 16:59)
27%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END