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Tv Analysis Monthly Report October’13
The TV analysis monthly report for October 2013 reveals a significant increase in total advertising minutes, rising to 314,421 from 248,810 in September. Financial services and healthcare lead in advertising share, while news and entertainment dominate the genre split. The report also highlights the top advertisers, with Unilever and P&G leading in market share across various channels and time slots.
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Tv Analysis Monthly Report October’13
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- 2. Trend Analysis Comparison Sep-Oct2013 Total Minutes of Advertising 314,421 248,810 Sep-13 Oct-13
- 3. Trend Analysis YoY Comparison:Oct 12 - Oct13 Total Minutes of Advertising 314,421.3 247,956.2 Oct, 2013 Oct, 2012
- 4. 2% Financial Services 16% Other 2% Education Confectionary Cullinary Construction 9% Healthcare & MedicalServices Detergents Personal Products 17% Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 17% 12% 8% 7% 5% 4%
- 5. TOP 10 PLAYERS %Share of Advt. Minutes 12% 6% 5% 5% 3% UNILEVER P&G PEPSI COLA COCA COLA TELENOR 3% Qmobile 3% UFONE 2% Liaquat Hospital 2% 2% NATIONAL FOODS TAPAL TEA
- 6. TOP 15 BRANDS %Share of Advt. Minutes 2% 2% 2% 2% 2% 2% Liaquat Coke Hospital Studio Dew National Recipe Masalay New Ariel Blue Sprite 1% PTCL 1% Pepsi 1% 1% 1% 1% 1% USAID Lake City Surf Head & Sooper Bella Excel Shoulder Vista Phase-I 1% 1% Djuice Seven Up
- 7. Top 15 Channels AcrossAll Genre - % Share of Advt. Minutes 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2%
- 8. Top 15 PrimeTime Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
- 9. Genre Split inOct 13 % Share of Advt. Minutes SPORTS 2% MOVIES 4% MUSIC 7% FOOD 2% KIDS 1% RELIGIOUS 1% HEALTH 0% NEWS 44% Ent 39%
- 10. Time Band SplitOct 13 % Share of Advt. Minutes Late Prime Time (23:00 - 23:59) 6% Prime Time (19:00 22:59) 29% Evening Time (17:00 - 18:59) 10% Late Night (00:00 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 16:59) 27%
- 11. For query onDATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END