Gb tgi 2015 q1 updated
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The document summarizes changes made to questions in the GB TGI 2015 Q1 survey, including adding new questions about internet access, mail usage, media engagement, sports and leisure activities, shopping behaviors, app usage, and lifestyle factors. A variety of new indices and comparisons between demographic groups are also presented.
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Gb tgi 2015 q1 updated
- 1. GB TGI 2015 Q1 QUESTIONNAIRE CHANGES NEW DATA IN ACTION
- 2. Internet and Communications Added: Internet – How Access Single People are 72% more likely Separated People are 69% more likely Rugby Club members are 37% more likely People in Social Grade A are 20% more likely People in Greater London are 26% more likely Base: Used Internet last 12 Months Survey: GB TGI 2015 Q1 To access VIA tablet To access VIA Desktop/Laptop To access VIA Internet enabled TV To access VIA games console To access VIA Mobile/Smart phone
- 3. Mail Added: Your Mail – Number of Items read/looked at per day Average amount of Mail Opened (index): ‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’ [114] [86] [91] [108] 2.7 Addressed Mail 2 Addressed Mail 2.1 Addressed Mail 2.6 Addressed Mail [110] [87] [131] [90] 2.4 Unaddressed Mail 1.9 Unaddressed Mail 3 Unaddressed Mail 2 Unaddressed Mail Survey: GB TGI 2015 Q1
- 4. 75 95 115 135 155 175 195 215 235 Newspapers Magazines Radio Television Cinema Internet Bus Train Foot Underground Engagement Added: Opinions on Media and Advertising Which type of adverts do you find the most useful in helping make a purchase decision?“ ” Index Survey: GB TGI 2015 Q1 Method of Transport to Work Base: All adults
- 5. 50 70 90 110 130 150 170 190 210 230 Newspapers Magazines Radio Television Cinema Internet Bus Train Foot Underground Engagement Added: Opinions on Media and Advertising Which type of adverts best fit with the rest of the content?“ ” Index Survey: GB TGI 2015 Q1 Method of Transport to Work Base: All adults
- 6. Sports and Leisure Added: Which Visited/Members of Survey: GB TGI 2015 Q1Base: All adults
- 7. Sports and Leisure Added: Coffee Shops and Sandwich Bars – When Visited Most Base: Visited Coffee Shop last 12 Months Survey: GB TGI 2015 Q1 60% 59% 66% 69% 44% 54% 53% 60% 33% 36% 51% 45% 32% 32% 41% 43% Index = 100
- 8. Food – Sweet Biscuits Added: New Question Format: Brands Most Often/Other Survey: GB TGI 2015 Q1Base: All adults
- 9. Conscious Choices Added: Alcohol Drinks – Criteria of Choice Top indexing Criteria of Choice for Wine: ‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’ Advertising [266] 3% Location [259] 5% Friends/Family Recommendation [139] 18% Advertising [184] 2% Availability [158] 7% Sales and Promotions [139] 13% Novelty [117] 1% Country of Origin [103] 10% Professional Recommendation [84] 2% Professional Recommendation [196] 5% User Reviews [119] 2% Taste [113] 49% Base: 18+ Survey: GB TGI 2015 Q1
- 10. Conscious Choices Added: Audio Visual – Criteria of Choice Top indexing Criteria of Choice for TV Sets: ‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’ Manufacturer Origin [194] 5% Professional Recommendation [184] 20% Innovation [180] 11% Professional Recommendation [125] 13% Friends/Family Recommendation [110] 17% Technical Specification [108] 23% After Sales Service [171] 27% Availability [167] 22% Ease of Use [163] 46% User Reviews [144] 20% Style/Design [140] 31% Technical Specification [130] 28% Survey: GB TGI 2015 Q1Base: All adults
- 11. Shopping and Retail Added: Gift Cards and Vouchers – Which Bought 108% more likely to be purchased by Secondary School Parents 62% more likely to be purchased by Nutella buyers 62% more likely to be purchased by Male Main Shoppers 22% more likely to be purchased by Divorcees 62% more likely to be purchased by Marmite buyers 62% more likely to be purchased by E-Cigarette users Base: Purchased Gift Cards last 12 Months Survey: GB TGI 2015 Q1
- 12. Internet and Communications Added: Apps for Mobile Phones or Tablet Computers – New Question Have you made any in-app purchases (for virtual goods/credit or upgrades within apps) for mobile phones or tablet computers in the last 12 months? “ ” 2,476,000 9% of app downloaders 3,998,000 14% of app downloaders Base: Purchased an App last 12 months
- 13. Other Activities and Attitudes Added: Your Lifestyle – New Questions Which of these clubs do you belong to or visit regularly“ ” 252,000 adults belong to a cycling club 342,000 adults regularly visit a cycling club Base: All adults Survey: GB TGI 2015 Q1
- 14. Internet and Communications Added: Apps for Mobile Phones or Tablet Computers Types Downloaded: Base: Purchased an App last 12 months Survey: GB TGI 2015 Q1
- 15. Other Activities and Attitudes Added: Your Lifestyle – New Questions Apps for mobile phone or tablet computers I often use apps as part of my daily routine “ ” I like the idea of syncing my apps and other online activities across all my devices“ ” I find the user experience on an app better than on a web browser“ ”22% of those living in Greater London Answered ‘yes’ [146] 36% of those who like Jeremy Clarkson Answered ‘yes’ [111] 39% of iPhone owners Answered ‘yes’ [123] Base: Purchased up last 12 months Survey: GB TGI 2015 Q1
- 16. Television Added: TV Viewing – Which of the following do you do whilst watching TV? “Read comments on social media sites about the programmes you are watching” “ Participate in a TV Programme vote” “ Update or read blogs” “ Use the internet to find out more about a product/service seen whilst watching TV” “ Use the internet to find out more about a programme/actor seen” “Make a purchase online after watching an avert on TV” “ Use the internet for any other reason” Base: All Adults Survey: GB TGI 2015 Q1
- 17. Sports and Leisure Added: Theatre, Concerts, Art Exhibitions, Cultural Events and Music Gigs – Comedy Shows: How often do you go to the following: When was the last occasion you went to the following: Which of these do you like to watch or read about: Survey: GB TGI 2015 Q1 Adults aged 15-24 are 31% more likely to have seen a Comedy Show in the last Month 30% of adults aged 25-34 go to a Comedy Show 2 or 3 times a year Adults aged 45-54 are 29% more likely to like to read about Comedy Shows Base: All Adults
- 18. For more information, please contact us: Tel: 020 8433 4000 Email: tgihotline@kantarmedia.com Web: www.kantarmedia.com/uk