PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period June’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

1. Print Media Analysis
June 2014

2. - Print media analysis are based on monitoring from 22 Major Publications
from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
- Analysis figures are combined from Publications and Magazine.
- Tariff rate applied for Spend analysis.
Data Statistics

3. TOP 20 Categories

4. TOP 20 Advertisers

5. TOP 20 Brands

6. English vs Urdu Publication
Advertising split

7. Publications vs Digest/Magazines
Spending Ratio

8. Page Position Analysis

9. Page position wise analysisTOP 20 Publications
Based on Spend

10. TOP 20 Magazines/Digest
Based on Spend

11. Category Analysis
[Monthly Share of Spend]

12. Cellular Companies
(SOS)
Warid remain silent on print media during the Month

13. Shampoo Category
(SOS)

14. Tea Category
(SOS)
Main Player of the Category TAPAL is missing

15. THANK YOU
For query on DATA, please contact:
Mediatrack Pakistan
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk