A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report November 13

2. Trend Analysis
Comparison Oct-Nov 2013
Total Minutes of Advertising
264,396
199,031
Oct-13
Nov-13

3. Trend Analysis
YoY Comparison: Nov 12-Nov 13
Total Minutes of Advertising
199,031
182,266
Nov,12
Nov,13

4. 2%
2%
Information Technology
Financial Services
18%
Other
2%
Cullinary
6%
Healthcare & Medical
Services
6%
Construction
Confectionary
Detergents
Personal Products
Beverages
Cellular Communication
TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
18%
13%
9%
5%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
8%
5%
4%
4%
2%
2%
2%
2%
1%
UNILEVER
P&G
PEPSI COLA
TELENOR
Qmobile
COCA COLA
Ufone
Kraft Foods
1%
Liaquat Hospital
VoiceTel

6. TOP 15 BRANDS
% Share of Advt. Minutes
4%
3%
2%
2%
2%
2%
2%
2%
1%
Telenor
Talkshawk
Cadburys
Dairy Milk
Pepsi
Liaquat
Hospital
Head &
Shoulder
Dew
Surf Excel
Ufone
Volta
Battery
1%
Sarsabz
Nitrophose
1%
1%
1%
1%
1%
Gulberg
Greens
Islamabad
Pantene
Nature
Fusion
Coca Cola
USAID
Sting

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
ATV
GEO NEWS HUM TV
DUNYA
NEWS
GEO
CITY42
ARY NEWS
ARY
DIGITAL
DAWN
NEWS
AAJ NEWS
SAMAA
8xm
Urdu-1
CNBC
EXPRESS
PAKISTAN NEWS

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
3%
3%
3%
3%
Apna TV
ATV
DAWN
NEWS
CITY42
ARY NEWS NEWS ONE
3%
KTN
3%
3%
Express Ent AAJ NEWS
3%
CNBC
PAKISTAN
3%
8xm
3%
AVT
Khyber
3%
WAQT
3%
3%
HUM TV GEO NEWS

9. Genre Split in Nov 13
% Share of Advt. Minutes
MOVIES
3%
MUSIC
6%
SPORTS
3%
KIDS
1%
RELIGIOUS
1%
FOOD
1%
HEALTH
1%
NEWS
45%
Ent
39%

10. Time Band Split Nov 13
% Share of Advt. Minutes
Late Prime Time (23:00 Prime Time (19:00 - 22:59)
29%
Evening Time (17:00 18:59)
10%
23:59)
6%
Late Night (00:00 - 05:59)
10%
Morning Time (06:00 11:59)
18%
After Noon (12:00 - 16:59)
27%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END