A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT A snapshot of the Radio Industry for the year 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the period Jan’13 to Dec’13. It covers top advertisers, categories, brands and Channels and their % share in total advertising in terms of minutes and ad occurrences along with comparison with 2012. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

1. Radio
Yearly Report 2012 - 2013

2. Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures
should be taken only as indicative not as absolute figures.
About Media Miles
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007,
starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second
quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities
(Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities
(Adding Hyderabad, Multan and Faisalabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.

3. Trend Analysis
2012- 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities

4. Share in Millions
Trend Analysis
2012- 2013
Based on 28 Radio Stations in 6 Cities

5. Share in Minutes
Trend Analysis
2012- 2013
Based on 28 Radio Stations in 6 Cities

6. QUARTER WISESHARE
Advertising in Minutes

7. Top 15 Categories
Advertising in Minutes

8. Top 15 Advertisers
Advertising in Minutes

9. Top 15 Brands
Advertising in Minutes

10. CITY WISE SHARE
%Share of Advertising
2013

11. FM Channels Share
Advertising in Minutes
• Total Minutes of Advertising decreased by -12% in 2013 as compared to last year.

12. Average Nos. of Ads / Day
2013
An average of 1,699 ads were aired in Karachi on FM stations per day

13. THE ENDTHE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Nasir ud Din
nasir@mediamiles.biznasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861