This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Across Health Multichannel Maturometer 2016Across Health
We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement.
If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc.
However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched.
We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs.
And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again!
Happy reading & holidays!
Fonny
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Across Health Multichannel Maturometer 2016Across Health
We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement.
If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc.
However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched.
We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs.
And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again!
Happy reading & holidays!
Fonny
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Adobe Digital Index’s (ADI) “State Of Banking” report finds that banks in the United States are behind other countries when it comes to the adoption of mobile technology to enhance the customer experience.
Measuring ROI in life sciences? Not a black & white storyAcross Health
The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.
Key topics include:
• Why strong impact measurement relies on a strong strategy and business case development
o Impact measurement as key component of campaign and customer journey strategy
• How your omnichannel maturity influences the type & level of KPIs
o Realistic vs “vanity” KPIs
• Understand the continuum between “essential” and “state-of-the-art” KPIs
• Explore examples of how impact measurement influences key decision-making
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Gemius a realizat raportul gemiusAdMonitor care prezinta o gama larga de indicatori pentru campaniile online din Europa Centrala si de Est, printre care profilul socio-demografic al utilizatorilor care genereaza afisari si click-uri, rata de click din fiecare tara monitorizata, etc
The journey towards digital natives: is pharma driving against the traffic?Across Health
The pharmaceutical industry’s customer base is moving in one definite direction: towards a ubiquity of digital-native HCPs. The implications of this should not be underestimated. As the information needs and preferences of medical professionals shift, pharma must adapt their communications to match if they’re to drive improvements in clinical care.
Find out how new segmentation models can help understand the best way to communicate with physicians: https://goo.gl/crvgv6
Software Advice speaks with hundreds of dental professionals searching for dentistry software solutions. We wanted to find out what drives practices to purchase these systems and why, so we recently analyzed data from 368 interactions with prospective dental software buyers.
Across Health Multichannel Maturometer 2019Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences – now in its 11th year.
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels. We have a couple of hypotheses to explain this surprising finding:
1. Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2. More participants who are just getting started on their digital journey;
3. A smarter use of digital dollars (“more bang for the buck”);
4. We have reached the end stage of digital transformation in life sciences
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the report.
Consumer optimism regarding the United Arab Emirates’ economic recovery has increased significantly, but overall spending remains low as consumers adopt ways to save more.
These exhibits are based on survey data collected in the UAE from January 25 to February 10, 2021. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.
A review of how "mobile ready" the top pharmaceutical brands are today -- with a deep dive into 10 top sites using metrics such as design, touch, content, and speed.
Adobe Digital Index’s (ADI) “State Of Banking” report finds that banks in the United States are behind other countries when it comes to the adoption of mobile technology to enhance the customer experience.
Measuring ROI in life sciences? Not a black & white storyAcross Health
The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.
Key topics include:
• Why strong impact measurement relies on a strong strategy and business case development
o Impact measurement as key component of campaign and customer journey strategy
• How your omnichannel maturity influences the type & level of KPIs
o Realistic vs “vanity” KPIs
• Understand the continuum between “essential” and “state-of-the-art” KPIs
• Explore examples of how impact measurement influences key decision-making
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Gemius a realizat raportul gemiusAdMonitor care prezinta o gama larga de indicatori pentru campaniile online din Europa Centrala si de Est, printre care profilul socio-demografic al utilizatorilor care genereaza afisari si click-uri, rata de click din fiecare tara monitorizata, etc
The journey towards digital natives: is pharma driving against the traffic?Across Health
The pharmaceutical industry’s customer base is moving in one definite direction: towards a ubiquity of digital-native HCPs. The implications of this should not be underestimated. As the information needs and preferences of medical professionals shift, pharma must adapt their communications to match if they’re to drive improvements in clinical care.
Find out how new segmentation models can help understand the best way to communicate with physicians: https://goo.gl/crvgv6
Software Advice speaks with hundreds of dental professionals searching for dentistry software solutions. We wanted to find out what drives practices to purchase these systems and why, so we recently analyzed data from 368 interactions with prospective dental software buyers.
Across Health Multichannel Maturometer 2019Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences – now in its 11th year.
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels. We have a couple of hypotheses to explain this surprising finding:
1. Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2. More participants who are just getting started on their digital journey;
3. A smarter use of digital dollars (“more bang for the buck”);
4. We have reached the end stage of digital transformation in life sciences
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the report.
Consumer optimism regarding the United Arab Emirates’ economic recovery has increased significantly, but overall spending remains low as consumers adopt ways to save more.
These exhibits are based on survey data collected in the UAE from January 25 to February 10, 2021. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.
A review of how "mobile ready" the top pharmaceutical brands are today -- with a deep dive into 10 top sites using metrics such as design, touch, content, and speed.
For the fifth year running, Across Health is presenting you with its truly unique digital landscape overview among life sciences in Europe, US and emerging markets. The Digital Barometer gives you a 360°view on the status, challenges and future of “The New Normal”, i.e. where digital has become a commodity & is fully integrated in the overall channel mix.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
How Does Your Fitness Facility Use Technology In 2017 ?Bryan K. O'Rourke
This report includes a survey of 1,600 fitness facilities across 23 countries and 33 US states showing the adoption of various technologies. Prepared by Bryan O'Rourke, and the late Michael Scott Scudder with support from FITC the report provides insights into how technology is impact the fitness facility industry.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Across Health Multichannel Maturometer 2017Across Health
Across Health is pleased to present you with the state of the
multichannel landscape in life sciences in Europe, US and
emerging markets – now in its ninth year.
This year we took a wider view at where digital dollars are going – particularly at patient engagement and digital innovation. Results show that global and local have different views on their effectiveness and importance…
Also, while we see budgets and teams growing (after five years!), satisfaction remains (incredibly) low.
To learn more please watch the recorded version of our webinar: https://goo.gl/Q275oq
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
Adobe Scene7 2010 Mobile Commerce SurveyCarla Dias
New Mobile Study!
The Mobile Race is on. Are you First, Middle or Last?
Discover what your peers are planning & doing in mobile
Mobile commerce is reaching critical mass.
As eBay and Amazon lead the way, generating billions in sales on goods purchased via wireless devices, businesses of all stripes are eyeing mobile. But what are they doing to advance their mobile strategy? Where are they investing? What are the strategic areas of executions they're planning for? What is their strategic entry point to launch a mobile presence?
For answers, see the first annual mobile survey, Adobe Scene7 2010 Mobile Commerce Survey: Are You Dialed In?
The survey will also unveil insights and early lessons on what is working in mobile commerce, including:
• Leading m-commerce strategies
• Popular m-commerce deployments
• Mobile viewing features that convert
During our SHSMD Connections 2015 solutions spotlight session, Bluespire healthcare and digital strategists discussed how organizations across the country are analyzing data and improving patient engagement, while simultaneously making experiences more personalized.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Over 700 health clubs in the U.S. participated in this survey which addresses technology adoption and was concluded at the end of 2013. The survey was funded by the Fitness Industry Technology Council, a non-profit organization working to promote technology standards. The report shares the trend results and includes infographic information and analysis,
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
2014 Digital Marketing Landscape Study: The Power of Digital Experiencesion interactive
The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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2. Digital Health Coalition 2013 Executive Landscape Study
The Voice of the DHC Membership
q Feedback gathered in
September/October 2013
q Online survey sent to invited
members/organizations
q Responses from a total of 60
members/organizations
q Survey topics included digital,
online video, mobile, and change
management/innovation
2
3. Digital Health Coalition 2013 Executive Landscape Study
Invitations Went to Members at the Following Organizations
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
WebMD
JUICE Pharma
Google
Chandler Chicco
Physicians Interactive
Greater Than One
Klick
Digital Insights Group
CMPI
Arnold Friede & Associates
MDM
PPC
CHC
SPM
pathForward
Roche
Lilly
Sanofi
AZ
GSK
Roche Diagnostics
JNJ
Galderma
GE
Inventiv
Velocidi
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
Doximity
E-Healthcare
M3
Twitter
Manhattan Research
Roska
CMI Media
QualityHealth
Havas
Digitas
InTouch
Siren
Digitas
GA Communications
Heartbeat
QuantiaMD
HealthDay
MePlusYou
comScore
SAS
ListenLogic
The Futures Company
Palio
Semantelli
IO Media
Pfizer
PAAB
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
q
Lundbeck
Novo
Novartis
Daichi-Sankyo
Takeda (Millenium)
Hologic
Boston Scientific
Abbott
Genentech
Gilead
Shire
Biogen
Eisai
Bayer
Amgen
CSL Behring
BI
Optimer
Astellas
MedImmune
Siemens
UCB
SocialQI
Evolution Road
Virsci
WEGO
Hale Advisors
3
4. Digital Health Coalition 2013 Executive Landscape Study
Respondent Profile
8%
Average of 5.9 years in current position
…average of 3.4 years in current position (pharma/device)
5%
Type of Company
Pharmaceutical
Device
43%
20%
Agency
Consulting/Advisory
Technology
15%
Other
8%
Among “Industry” respondents…
51% “Industry”
31% working on several brands
56% working in central digital group
13% in regulatory/legal
81% Primary Focus is US
19% Global
36% work in “top 10” pharma
4
6. Physician Budget Allocation Plans Next 12 Months
Decrease
Product Sites (Brand.com) for Health Professionals
Stay the Same
Display Advertising for Health Professionals
Increase
Mobile Video Advertising for Health Professionals
Don't Know
Online Video Advertising for Health Professionals
Mobile Display for Health Professionals
Email Marketing for Health Professionals
Professional Video for Branded Products
Social Media for Health Professionals
Professional Video for Education and Outreach
Paid Search for Health Professionals
Search Optimization for Professional Content
Mobile Apps for Health Profesisonals
Mobile Content for Smartphones
Mobile Content for Tablets
0%
50%
100%
6
7. Consumer Budget Allocation Plans Next 12 Months
Decrease
Product Sites (Brand.com) for Consumers
Mobile Video Advertising for Consumers
Stay the Same
Display Advertising for Consumers
Increase
Emailing Marketing for Consumers
Don't Know
Disease or Unbranded Sites for Consumers
Mobile Display for Consumers
Mobile Apps for Consumers
Online Communities for Consumers with Conditions
Mobile Content for Tablets
Online Video Advertising for Consumers
Consumer Video for Branded Products
Paid Search for Consumers
Search Optimization for Consumers
Social Media for Consumers
Consumer Video for Education and Outreach
Mobile Content for Smartphones
0%
50%
100%
7
8. 2013 % of Total US Digital Ad Spending Share by Industry
25%
22%
20%
15%
10%
12%
12%
11%
10%
5%
8%
8%
8%
3%
0%
Source: eMarketer: The US Healthcare & Pharmaceutical Industry 2013 (October 2013)
Note: Numbers may not add up to 100% due to rounding
8
9. ROI Key Drivers
Physicians:
Paid Search
Search Optimization
Mobile Content for Tablets
Consumers:
Paid Search
Search Optimization
Mobile Content for Smartphones
9
10. Expected ROI by Activity for Physicians
Paid Search for Professionals
Highest
Search Optimization for Professional Content
Mobile Content for Tablets for Professionals
Email Marketing for Professionals
Mobile Content for Smartphones for Professionals
Professional Video for Branded Products
Professional Video for Education and Outreach
Product Sites (Brand.com) for Professionals
Mobile Apps for Professionals
Display Advertising for Professionals
Mobile Display for Professionals
Online Video Advertising for Professionals
Mobile Video Advertising for Professionals
Social Media for Health Professionals
Lowest
10
11. Expected ROI by Activity for Consumers
Paid Search for Consumers
Search Optimization for Consumers
Highest
Mobile Content for Smartphones
Product Sites (Brand.com) for Consumers
Disease or Unbranded Sites for Consumers
Mobile Content for Tablets for Consumers
Consumer Video for Education and Outreach
Email Marketing for Consumers
Online Communities for Consumers with Conditions
Social Media for Consumers
Display Advertising for Consumers
Consumer Video for Branded Products
Mobile Apps for Consumers
Online Video Advertising for Consumers
Mobile Display Advertising for Consumers
Mobile Video Advertising for Consumers
Lowest
11
13. Digital Overall
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
46%
24%
24%
7%
0%
We Are Very We Are Slightly We Are "Just We Are Slightly We Are Very
Far Behind
Behind
Average"
Ahead
Far Ahead
Survey Question: With respect to the use of digital overall, how would you describe the
pharmaceutical and device industry compared with other industries…
13
14. Social Media
70%
64%
60%
50%
40%
30%
29%
20%
10%
6%
2%
0%
0%
We Are Very We Are Slightly We Are "Just We Are Slightly We Are Very
Far Behind
Behind
Average"
Ahead
Far Ahead
Survey Question: With respect to the use of social media, how would you describe the
pharmaceutical and device industry compared with other industries…
14
15. Mobile Media
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
46%
36%
15%
4%
0%
We Are Very We Are Slightly We Are "Just We Are Slightly We Are Very
Far Behind
Behind
Average"
Ahead
Far Ahead
Survey Question: With respect to the use of mobile media, how would you describe the
pharmaceutical and device industry compared with other industries…
15
16. Online Video
40%
35%
35%
30%
31%
26%
25%
20%
15%
10%
7%
5%
2%
0%
We Are Very We Are Slightly We Are "Just We Are Slightly We Are Very
Far Behind
Behind
Average"
Ahead
Far Ahead
Survey Question: With respect to the use of online video, how would you describe the
pharmaceutical and device industry compared with other industries…
16
18. Online Video Insights
71% online video is
important to advertising
and marketing goals
84% online video provides
better targeting compared to
TV
58% online video is more
effective compared to TV
18
19. Online Video is Important for Marketing Strategy
71% Say Important
33%
35%
30%
25%
18%
20%
13%
15%
8%
10%
5%
5%
0%
15%
5%
3%
3%
0%
Not at all
Important
2
3
4
5
6
7
8
9
Very
Important
19
21. Online Video is More Effective Compared to TV
58% Say More Effective
60%
49%
50%
40%
30%
21%
21%
20%
9%
10%
0%
0%
Much Less Effective
Somewhat Less
Effective
As Effective
Somewhat More
Effective
Much More Effective
21
22. Utilization by Video Platform
QuantiaMD
Use for HCP
Use for Consumers
Sermo
Use for Both
Do Not Use
Hulu
Medscape
Vimeo
EverydayHealth
WebMD
YouTube
0%
20%
40%
60%
80%
100%
22
25. Growth Predicted for Online Video
From 7% of Digital in 2013
To 9% of Digital in 2014
25
26. Hurdles to Increased Use of Online Video Adoption
60%
Regulatory concerns
54%
Measuring the effectiveness and ROI of online video
Dealing with ISI in online videos and online video advertising
51%
Creating compelling content that resonates with key audiences
51%
Integrating the data/analytics from online video into existing decision
support and ROI platforms
49%
43%
Legal concerns
37%
Lack of budget earmarked for online video
34%
The need to educate staff about the effective use of online video
31%
Lack of strategy specific to online video
0%
20%
40%
60%
80%
26
27. Metrics to Judge Success of Online Video Strategies
Time spent watching video
71%
Visits to the brand site
71%
66%
Click through rate
63%
Video completion rate
54%
Ability to reach target audience
46%
Social engagement (sharing/likes)
34%
Brand awareness or recall
29%
Mouse over rate
0%
20%
40%
60%
80%
27
28. Thank You!
For more information please visit the DHC online at…
www.digitalhealthcoalition.org
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