To launch a successful sustainability movement, conduct surveys to understand community perspectives. Develop a central unifying theme with simple visuals and tone aligned with the mission. Evaluate existing and new engagement channels to inform, inspire, and activate the community in unique ways. Identify reliable partners to create engaging multimedia content and meaningful discussions. Document a measurable plan to build awareness and community over time. Create metrics to track success and opportunities for improvement. Design an online hub to centralize and celebrate activities and foster community around shared experiences. Continually measure results, adjust strategies, and evolve the campaign to succeed.

1. How to launch a sustainability movement.
Nine steps to a successful outreach education campaign.

2. Understand what
people believe.
Conduct surveys, polls and
interviews to find perceptions,
priorities and proposals among
everyone involved and impacted.

3. Develop a single
central theme.
Include simple visuals and an
approachable tone that unify,
demonstrate and evolve your
efforts and align with your
mission and vision.

4. Evaluate new and
existing channels and
effective tactics.
Determine specific, unique ways
to use each tool of engagement
and education to inform, inspire
and activate your community.

5. Identify reliable
sources.
Find individuals and
organizations that can help
create interesting multimedia
content that sparks meaningful
conversation.

6. Document a plan.
Lay out a series of measurable
milestones to build awareness
and foster community.

7. Craft metrics.
Plan how you will capture
evidence of success and
opportunities for improvement.

8. Create an online
campaign hub.
Design a user-friendly, social
media infused site that
centralizes and celebrates all
activities and creates community
around shared experience.

9. Evolve and launch.
Use traditional approaches in
new ways and look beyond
ordinary interactions.

10. Measure.
Adjust.
Evolve.
Succeed.