Packaging serves several important purposes such as protecting products, providing information to consumers, and complementing promotional activities. There are three main levels of packaging - primary, secondary, and transport packaging. Primary packaging is what the customer directly handles, secondary provides additional information and layers of protection, and transport packaging is used for storage and distribution. Packaging plays a key role in reducing costs from breakage and damage, protecting products in transit and on shelves, and communicating useful details to consumers. Both Pizza Hut and KFC have taken steps to make their packaging more sustainable by reducing materials used and increasing recyclability.

2. Packaging is the science, art and technology
of enclosing or protecting products
for distribution, storage, sale, and use.
Packaging also refers to the process
of design, evaluation,
and production of packages.

3. Firstly Natural materials used in packaging , eg. -
Basket of reeds, wooden boxes
Iron & tin plated steel cans, paperback cartons &
cartoon boxes first introduced in the 10th century
Most prominent innovations in the packaging
developed first for military uses
As of 2003, PACKAGING Sector accounted for 2%
of GNP in Developed countries & half of this was
related to food packaging

6. LEVELS OF PACKAGING

7. PRIMARY
PACKAGING
• The customer actually handles the product in its primary packaging.
• This level of packaging may be the one that the consumer sees.
• It is kept till it is opened or throughout the product’s life.
• Examples: plastic packet of undergarments, a match box
SECONDARY
PACKAGING
• The Secondary packaging provides information to the consumer about the product.
• Additional layers of protection that are kept till the product is ready for use.
• Examples: denim shaving cream tube usually comes in acard box. When a consumer
starts using the shaving cream, he disposes off the box but retain the primary tube.
TRANSPORT
PACKAGING
• It Refers to the further packaging components necessary for :- Storage, Identification,
Protection against damage and Durability.
• Examples: A toothpaste manufacturer may send the goods to the retailer in corrugated
boxes containig 10,20 or 100 units.

9. Primary function of packaging especially for food items
Reduce costs due to breakage.
Protect the product in transit: for example breakable or
perishable items such as perfume, light bulbs or food.
Protect the product on the shelf: from theft, damage or
tampering (i.e., pharmaceuticals or CDs).

11. Complement other promotional activities.
Communicate information: core benefits, “why to buy”
testimonials, Internet addresses and toll-free telephone
numbers, for products like tools or software.
Display the product: attach to display hardware or stand upright
as with gloves or cell phones.
Display various schemes and offers like Lays super saver pack,
30% extra shampoo etc.

13. Provide information about the product , “How to
use” , expiry and manufacturing dates , prices
etc
Offer consumer safety: warn of hazards due to
improper use of dangerous substances (such
as the information on cigarette packaging) or
design considerations (such as not standing on
the top step of a ladder).

20. Provide Additional Value and Differentiation
Serve other uses: containers that can be used for other
after-purchase purposes , like – BRU coffee , canisters
Help in resale as those jars and canisters create a
psychological impact on customers and constanly
remind them about the produt
Faciliate produt handling

24. BAD PACKAGING

26. PACKAGING FAILS

28. UNITED STATES:A MORE
SUSTAINABLE PIZZA BOX
In 2012, Pizza Hut U.S. released a
redesigned pizza box that is a great example
of innovation in sustainability. Reducing the
front edge of the box by about half of the
total box height on large and medium boxes
delivers sustainability wins and cost savings.
This subtle change will save more than
9,000 tons of paperboard annually.
According to Chainalytics LLC, in the U.S.
alone, the savings will add up to 46 million
square feet of corrugated board. In other
words, if you stacked the eliminated
material on an American football field (not
covering the end zones), it would be more
than 128 feet high.

29. KFC UK team is working hard to deliver on
packaging sustainability goals and to meet customers’
expectations.To date, this team has achieved the
following:
Increased recyclability of our iconic bucket as it no
longer has a plastic coating
Sourced napkins made from 100% recycled fiber
sources
Reduced packaging by 1,400 tons–equivalent to 127
double decker buses–by switching our Fillet and
Zinger burgers from cardboard‘clamshells’ to paper
wrappers and moved our classic chicken meals, the
Colonel’s Meal andVariety Meal, from cardboard
boxes to paper bags
Changed foil wrappers for Mini Fillet Burgers to
paper wrappers that are 100% recyclable and
biodegradable