Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837 in Cincinnati, Ohio. P&G's mission is to provide branded products and services of superior quality and value that improve lives. Its vision is to be the best consumer products company in the world. P&G has over two dozen $1 billion brands worldwide and is a global leader in branded consumer goods, with total sales of $78.94 billion in 2010. P&G utilizes marketing strategies such as design and innovation, consumer-centric marketing, and return on marketing investments.
This presentation is based on a HBR case study P&G: Marketing Capabilities made by A Ankit Rao during an internship under Prof. Sameer Mathur, IIM Lucknow
This presentation is based on a HBR case study P&G: Marketing Capabilities made by A Ankit Rao during an internship under Prof. Sameer Mathur, IIM Lucknow
Procter & Gamble: Marketing Capabilities Case StudyOmkar Nawlakhe
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
Procter & Gamble: Marketing Capabilities Case StudyOmkar Nawlakhe
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
This presentation takes into account the analysis of the marketing strategy, product strategy and pricing strategy followed by P&G and how it led to the creation of million dollar brands.
The presentation concludes with the recommendations for P&G to strive in the market.
procter and gamble
Procter & Gamble is a US based FMCG company.
Offering diverse portfolio of products, company recorded US $77 billion in revenue.
Highly known for building successful brands, innovation, introducing new products and maintaining popularity.
Six levels of hierarchy
Need family – The basic need that defines the existence of a product. Very fundamental benefit for which the customer buys the product. E.g. – Cleaning and hygiene.
Product family – All product classes that can satisfy the core need. Similarly, products that are considered as cleaning agent will come under this category. For e.g. – Personal Cleaning
Product class – Group of products within product family having similar functionalities. E.g. –Soaps, Shampoos and Detergents is one of the product class having similar characteristics.
Product Line – Products/Brands within a product class which are closely related because they perform similar functions and mostly are sold to same customer group. E.g. – Shampoo
Product types – Group of items within a product line that share at least one possible forms of product – E.g. – Anti Hair fall shampoo.
Item (SKU/product variant) – Distinct unit within a product line Distinguished by size, price or appearance. E.g. – Head and Shoulders – Anti hair fall shampoo.
Points of Parity and Points of Differentiation
POPs – PODs -
Soft and smooth Relieve Dry Scalp
Black Shine Formulated with Fresh Scent Technology
Hair- fall solution Leaves with 10x Stronger Hair
Thick and long
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Procter and gamble:marketing capabilitiesNamrata Singh
this presentation is about procter and gamble .discuss its history and products and brands.reasons for its success and advertisments and sponsorship.net sales
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Procter & Gamble Company · pg.com
Procter & Gamble Co., also known as P&G, is an American
multinational consumer goods company headquartered in
downtown Cincinnati, Ohio, United States, founded by William
Procter and James Gamble, both from the United Kingdom.
CEO : Alan G. Lafley
Stock price : PG (NYSE) US$ 75.82 -0.40 (-0.52%)
20 Nov, 4:00 PM GMT-5 - Disclaimer
Headquarters : Cincinnati, Ohio, United States
Founded : October 31, 1837, Cincinnati, Ohio, United States
Subsidiaries : Wella, Braun, Max Factor, Clairol, Gillette India Ltd.,
more
Founders : James Gamble , William Procter
3. Mission statement:
.who we are
.what we value
Vision statement:
.what we want to become
Strategy:
.how we will achieve our vision
Goals & objectives:
. How we gauge our degree of success
4. Mission• To Provide branded products and services of superior
quality and value that improve the lives of the world’s
consumers, now and for generations to come.
Vision
• To be the best consumer products and services company in the
world.
Values
• Integrity
• Leadership
• Ownership
• Passion for winning
• Trust
8. Case Facts
Global Leader in Branded Consumer goods
Has 2 dozen $1bn brands known worldwide
First company to advertise directly to consumers.
2010, total sales=$78.94bn
Net Income=$12 bn
Market capitalization=$186.63bn
15. Digital and social media marketing
Product based web sites
Mobile add campaign “Irresistibility quiz”
Old spice youtube video campaign attracted 13.7
million people
Separate facebook page for each product
Manofthehouse.com for house hold advice to man
Capessa for women on youtube
16. Research Methods
• Qualitative
Group discussions
Interviewed consumers at home
In store interviews
• Quantitatively
Gathered data on consumers utilizing blind tests
Concept and use test
Quality monitoring
Large scale studies of the habits and practices of
consumers
19. • POTER’S FIVE FORCES MODEL
• BUYERS:-
• SUPPLIERS:-
•
•
•
LOW BARGAINING POWER
LOW
POTENTIAL ENTRANTS:- LOW AS P&G IS MARKET LEADER
SUBSTITUTE:-
INDUSTRY RIVAL:-
MODERATE THREAT
HIGH
21. Year
Net Sales in Billions of
Dollars
2006
2007
2008
2009
2010
$64.4
$72.4
$79.3
$76.7
$78.9
22. CONCLUSION
• Never give your consumer a product based reason
to switch away from your brand
• Think of every brand of P&G, and treat every brand that
we have, as though it were our only brand.
• Always determine whether a product innovation is
brand-specific or generic.
• Competition will always follow your technology, not your
brand
• After you have defined your options, always test your
worst-case scenario in the market. If you don’t, and if
you have made the wrong move, the market will be the
worst case scenario.
