Procter & Gamble (P&G) is a leading consumer goods company focused on customer satisfaction through understanding consumer needs and product innovation. The company employs various strategies such as quality improvement, brand extension, and effective communication to maintain its market dominance. To ensure continued success, P&G must focus on marketing via social media, provide quality products at affordable prices, and manage its diverse brands effectively.

1. Ever Heard Of P&G?

2. Yes, to them all!

3. ‘The
Consumer
is the
Boss.’
Procter & Gamble’s motto and approach

4. P&G caters to many brands including
Hair, Skin and Personal Care
Fabric detergents and soaps
And many more!

5. P&G is a leading trusted brand in
the world. It guarantees customer
satisfaction.
It relies on many capabilities and
philosophies including,

6. Customer knowledge
It’s all about what they need.

7. Long-Term Outlook
Analyze, prepare, commit and success.

8. Product Innovation
Research and development for a better product.

9. Quality Strategy
Quality is better. Improvement is better.

10. Brand extension strategy
Bigger the brand, greater the power.

11. Multibrand strategy
Competition breeds strategy. Strategy breeds brilliance.

12. Communication Pioneer
Loud and clear. On Facebook, or otherwise.

13. Aggressive Sales Force
Tackle all the best retailers.

14. Manufacturing Efficiency
and Cost Cutting
Perseverance and development.

15. Brand-Management System
Segregation and organization sharpens focus.

16. Procter & Gamble needs to pay
close attention to each brand of
theirs in order to continue making
a huge revenue on them.

17. It is important for P&G to focus their attention on
marketing through social media as that helps in
making stronger bonds with the consumer crowd.

18. P&G must also commit to providing
quality and quantity at the least
affordable prices thus, guaranteeing the
support of their customers always.

19. Also, by segregating and controlling each brand,
there is a stronger control over each brand and its
requirements. This will continue to help P&G
as they continue to dominate the market.

20. P&G must thus continue to
Strengthen their products,
Innovate marketing strategies,
Provide individual attention to brands,
and provide to customer needs.

21. Disclaimer
This presentation has been created by
Malavika S Menon, PESIT Bangalore during a
marketing internship under
Professor Sameer Mathur.
All images are credited to Google images
All GIF’s are credited to giphy.com