P&G is a global consumer goods leader with more than a dozen billion-dollar brands and the largest financial commitment to marketing. In 2010, P&G had an $8.68 billion advertising budget, $78.94 billion in sales, and $12.74 billion in net sales. P&G focuses on building customer relationships, constant innovation, and a customer-centric marketing approach to satisfy customers in a way that wins over competition. The company reconsiders its advertising strategies to better meet global consumers and markets through approaches like celebrity endorsements and event sponsorships.

2. CONTENT
COMPANY
FACTS
P&G
BACKGROUND
ISSUES
MARKETING
AT P&G
INFERENCE

3. Company’s Timeline

4. FACTS
.GLOBAL LEADER IN CONSUMER GOODS.
MORE THAN A DOZEN BILLION DOLLAR BRANDS.
THE FIRST COMPANY TO ADVERTISE DIRECTLY TO
CONSUMER.
WORLD’S LARGEST INANCIAL COMMITMENT TO
MARKETING AND ADVERTISING.

5. Promotional Budget
8.68 BILLION ADVERTISING BUDGET (2010)
78.94 BILLION SALES HIT(2010)
12.74 BILLION -NET SALES(2010)
186.63 BILLION- MARKET CAPITALISATION

7. Vision statement
•Who we are
•What we value
Strategy
•What we want to become
Goals & Objective
•How we gauge our degree of success

8. HEALTH CARE
Segmented Market

9. EXPANSION THROUGH ACQUISITIONS

10. P&G MARKETING STRATEGY
BUILDING
CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
CONSTANT INNOVATION

11. BRAND MANAGER SYSTEM
SATISFY THE CUSTOMER IN A SUPERIOR WAY TO WIN
OVER THE COMPETITION AND ACHIEVE LEADING
POSITION IN THE MARKET
ORGANISE QUALITATIVE CONSUMER TESTING AND RUN
MONTHLY EVALUATIONS OF NEW PRODUCT LAUNCH.

12. Customer relationship management
PURPOSE : ENABLES ORGANISATIONS TO GAIN
ADVANTAGE OVER IT’S COMPETITORS.
FOCUS : CREATING VALUE FOR THE CUSTOMER
AND THE COMPANY OVER THE LONG TERM.
CRM AND RETAINING CUSTOMERS ARE
IMPORTANT FOR CORPORATE PERFORMANCE

13. ADVERTISING
P&G reconsidered its advertising strategies to better
meet the company: global market and consumers
Celebrity
Endorsement Event Sponsorship

14. Designing & Innovation
Customer Centric Marketing Approach
Return on market investments (ROMI)
MARKETING STRATERGIES

15. SOCIAL MEDIA MARKETING

16. INFERENCE
P&G is a company with a strong R&D and consumer
research ,high quality performance , powerful
innovation ,evolving marketing strategy ,strong
marketing talent and strong commitment on media
spending budget.

17. THANK YOU