Procter & Gamble is a large consumer goods company known for household, beauty, and health brands. The document discusses P&G's history and growth through acquisitions, its focus on marketing strategies like innovation, R&D, market testing, and creating consumer experiences. It also covers P&G's use of different advertising avenues like celebrity endorsements, sponsorships, and digital marketing campaigns to promote its iconic brands worldwide.

1. Procter &Gamble: Marketing Capabilities
HARVARD BUSINESS SCHOOL CASE

2. a new challenge everyday
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3. What is Procter & Gamble?

4. Sales: Category Wise
Sales
Household Care Beauty and Grooming Health and Well being

5. History

6. Stakeholders

7. The P&G Brand Value

8. Improvement Through Acquisition

9. Marketing Strategies – 1

10. Marketing Strategies – 2

11. Innovation and R&D

12. Connect & Develop:

13. Market Testing at P&G:

14. Consumer Experience:

15. Merging Technology with Marketing

16. Advertisement

17. Advertisement 2:

18. Celebrity Endorsements

19. Sponsorships:

20. Digital Marketing

21. Avenues for Digital Marketing:

22. Major Digital Marketing Campaigns

23. P&G’s iconic Brands:

24. a new challenge everyday
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